Senior Global Product Line Manager - Apparel
Managed product creation of men’s golf apparel product line from brief through product launch with strong coordination across design, development and global commercial teams. Creation of seasonal line plans, margin/MSRP targets, materials/color selection and merchandising. * Created product plan that aligned with short and long term marketing, financial and growth objectives in accordance with the Global Brand Strategy. * Researched and analyzed competitor/market products and consumer trends to identify category growth opportunities. * Scripting plans for professional PGA tour athletes that support brand marketing initiatives. * Resolved process and merchandising issues that continually improved process efficiencies. * Worked closely with cross-functional teams to prepare, coordinate and execute collateral materials (catalogues, visuals, product images, etc.). *Analyzed data on global performance to influence global range management decisions to better utilize SKUs across the globe. * Offer insight to design on silhouette/color/fit/sizing direction. * Traveled overseas to work with factory partners.