Kristen Lyons Email and Phone Number

• Spearheaded data-driven analyses on performance of brands including Transformers, G.I. Joe, Star Wars and Marvel Comics, resulting in recommendations on pricing, advertising, product placement, retail promotions and overall marketing strategy• Have continued in consulting role since internship ended, at request of Boys Marketing VP, conducting analyses for brands including Tonka, Iron Man and Nerf

• Conducted and analyzed market research to design sustainability-focused marketing and sales strategy for newly launched low-emissions automotive paint, through team-based practicum course

• Edited and managed production of B2B magazine ($360,000 annual budget) on health care innovation; doubled distribution to 35,000; launched Web site with 2 million+ hits annually• Led cross-functional teams in developing external communications to launch new products and respond to crisis situations; conducted and solicited numerous media interviews

• Engaged the public in solving social and educational challenges through articles focused on children, families, and community involvement in public education and university systems

• Wrote national award-winning articles that led to changes in special education and expansion of state laws guaranteeing public access to government