Kristen Murphy's Location
Brooklyn, New York, United States, United States
Kristen Murphy's Contact Details
Kristen Murphy work email
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Kristen Murphy personal email
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Kristen Murphy phone numbers
About Kristen Murphy
I'm passionate about creating and executing innovative strategies that influence customer behavior and create value for both users and businesses. In my current role at WillowTree I lead marketing projects for B2B and B2C clients across diverse industries including cloud computing, beer and alcohol, online education, train travel, and streaming. I specialize in the following services and solutions:- Omnichannel Strategy- Marketing Automation- Experimentation & Optimization- Analytics & Insights- Martech Stack Implementation
Kristen Murphy's Current Company Details
Kristen Murphy Work Experience Details
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Staff Growth ManagerWillowtreeNew York, United States
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Senior Growth ManagerWillowtree Jul 2021 - PresentCharlottesville, Va, UsProject LeadershipBuilt and nurtured high-performing project teams, fostering a culture of innovation and collaboration, with a relentless focus on world-class delivery. Collaborated effectively with cross-functional teams, including design, research, engineering, and analytics, to align clients' marketing initiatives with company objectives.Client Relationship ManagementCultivated strong client relationships by providing strategic marketing insights and solutions and executive reporting, leading to increased client retention. Led workshops to establish desired project outcomes and North Star to generate alignment among stakeholders.Project ManagementEffectively managed and coordinated multifaceted marketing projects, ensuring they were delivered on time and within budget. Utilized project management tools and agile methodologies to streamline workflows and enhance team collaboration.Practice ContributionsCreated internal training resources to educate junior team members about industry best practices in engagement and retention. Assisted with business development and pitches. Wrote a playbook to help delivery leaders establish opportunities to cross-sell marketing services. Served as a member of the advisory group, representing employees to WillowTree's board. -
Growth ManagerWillowtree Jan 2020 - Jul 2021Charlottesville, Va, UsWillowTree is a digital agency and product consultancy specializing in outcomes-based digital strategy, design, development, and growth for Fortune 500 brands. Our Marketing Services team provides full-funnel marketing strategy, omnichannel execution, data engineering, and analytics to help clients maximize customer LTV.Engagement and Retention StrategyCrafted and executed innovative engagement and retention strategies, including activation and onboarding campaigns for B2B and B2C brands.Omnichannel Marketing OrchestrationExecuted complex omnichannel marketing automation across email, in-app, push, and SMS. Worked with HTML and Liquid Logic to deploy personalized content at scale.Martech ImplementationManaged the implementation and migration of client marketing tools, such as Segment, SalesForce Marketing Cloud, Bloomreach, and Braze. Advised on data planning best practices to support marketing use cases, personalization, and performance measurement.Optimization and ExperimentationLed a workstream of data-driven decision-making and continuous improvement. Spearheaded A/B and multi-variate testing initiatives that led to improved activation and monetization. Implemented agile optimization strategies that leveraged acquisition data to personalize lifecycle messaging.Data-Driven InsightsLeveraged advanced data analytics to derive actionable insights, guiding our marketing efforts and ensuring resource allocation aligns with the client's strategic goals.
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Retention & Email Marketing ManagerNoodle Apr 2019 - Jan 2020New York, UsProduct and Engagement Marketing:Created user messaging journeys for products and programs to improve retention metrics including matched tutoring sessions, invoices paid, and churn rate. Executed through email and SMS automations.Launched product updates, event and marketing campaigns, and nurture series to support Sales and Product teams and to grow and retain Clark’s user base.Marketing Operations:Implemented migration to a new email automation platform (Autopilot) and integration with existing tools (Segment, Salesforce, Intercom).Managed growth product projects, including the creation of tracking events and attributes, subscriber opt-in flows, and web content CTA’s. -
Marketing Manager - EducationStash Invest Feb 2018 - Jan 2019New York, UsProduct and Retention Marketing:Led strategy for lifecycle onboarding for Invest and Retire products through email, in-app, and push notification channels.Executed cross-channel lifecycle investor education campaigns, promoting guidance on diversification, single-stocks, dollar-cost averaging.Executed educational engagement campaigns, including “Back to Stash School” financial literacy challenge sweepstakes, Custodial Back to School content campaign, and “Weekly Coach Challenge” messaging.Social Media Marketing:Led strategy for Stash’s brand presence on Facebook, Instagram, Twitter, and Youtube.Executed engagement and product marketing social media campaigns.Conducted weekly analysis and reporting to optimize channel and content strategy.Content Development:Owned content and web product roadmap for support website, Ask Stash. Authored and edited library of 500+support articles. Oversaw redesign of site, which resulted in improved site search and navigation.Strategized and produced financial education series for kids, Stash Academy, and supporting marketing.Oversaw integration of in-app guidance feature, Coach, and educational content from Stash Learn.Produced educational videos, infographics, and data visualizations for Stash Learn, social channels, and marketing campaigns. -
Education Research AssociateTinybop Inc. Sep 2016 - Dec 2017UsUser Research & Product Development Support: Conducted user research/playtesting for Tinybop apps and web products (designed research protocols, recruited participants, collected and summarized findings for product team). Conducted qualitative field research with educators. Visited schools to observe classrooms using Tinybop products and other classroom technologies. Created competitor analysis reports for web products and features.Conducted QA of products in development and current product portfolio. Managed Tinybop Support (responded to user needs and feedback, reported feedback to product).Content Research & Development: Designed marketing, professional development, and user support materials and resources.Created game design documents to define objectives and interactions for web-based games.Lead print content creation in all subject areas (Pre-K through 8) for a new web product.Audited existing educational web content (games, books, and videos) for new web product, aligning it to grade levels and educational standards. Created an inventory of potential content partners.Designed original content to compliment Tinybop apps, including educational activity sheets and materials and marketing blog posts.Designed updated educator guides and assisted with the writing of user handbooks. -
Studio ManagerTinybop Inc. Sep 2015 - Sep 2016UsProject Management:Managed marketing video projects (hired contractors, scoped and executed project timeline).Planned and executed professional development events (coordinated invitations, scheduling, and budget) including in-house speaker series, learning workshops.Conducted presentations of Tinybop products and curricula at educational conferences and student outreach visits.Operations:Managed team processes (company-wide meetings, annual reviews and professional development planning, scheduling, payments and invoices, monthly budget, and company resource needs).Managed recruiting and hiring processes
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TeacherNyc Department Of Education Sep 2012 - Aug 2015New York, Ny, UsDesigned Common Core-aligned Algebra and Geometry lesson plans and units with supporting practice and assessments. Differentiated instruction and related assessments to accommodate for students with special needs and English language learners. Hosted and mentored two student teachers. Helped provide opportunities to participate in planning instruction. Offered meaningful feedback on teaching practices. Led professional development for colleagues on designing engaging Smartboard presentations of lessons.Conducted parent-teacher conferences and Individualized Education Program (IEP) review meetings. Used Skedula, an online grading and communication system to collaborate with parents regarding students’ progress. Supervised an after-school math tutoring organization that provided students extra support and instruction in Algebra and Geometry. Led after-school test-prep seminars to help students study for the New York State Integrated Algebra Regents. -
Research AssistantMcgill University Jan 2012 - Jun 2012Montreal, Qc, CaConducted a literature review for ATLAS (Advanced Technologies for Learning in Authentic Settings) Lab, under Professor Susanne Lajoie of the Educational Psychology Department at McGill University. Reviewed journal articles related to computer based-learning environments used to support education and training programs.Organized a database of relevant educational psychology and technology literature using Endnote. -
Research AssistantMcgill University May 2011 - Dec 2011Montreal, Qc, CaCompiled data on personality characteristics of persons who engage in terrorism under the supervision of PhD candidate Michael King.Synthesized research claims and organized a database of research claims and literary sources using Endnote.
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Mental Health WorkerInstitut Universitaire En Santé Mentale Douglas Nov 2008 - Mar 2009Pointe-Claire, Québec, CaLed group physical activity classes for patients with schizophrenia. -
Program Leader And TutorBoys And Girls Clubs Of America 2005 - 2008Atlanta, Georgia, UsWorked with children in grades 4-6 assisting with homework and supervising group activities.Provided one-on-one assistance to children with special needs.
Kristen Murphy Skills
Special Education
Research
Psychology
Data Analysis
Crisis Intervention
Research Design
Tutoring
Interviews
Teaching
Public Speaking
Mathematics Education
Instructional Design
Event Planning
Microsoft Word
Higher Education
Fundraising
Active Listening
Interviewing
Editing
Community Outreach
Curriculum Design
Kristen Murphy Education Details
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Mcgill UniversityPsychology -
Brooklyn CollegeMaster Of Science (Ms) Education
Frequently Asked Questions about Kristen Murphy
What company does Kristen Murphy work for?
Kristen Murphy works for Willowtree
What is Kristen Murphy's role at the current company?
Kristen Murphy's current role is Staff Growth Manager.
What is Kristen Murphy's email address?
Kristen Murphy's email address is kr****@****gill.ca
What is Kristen Murphy's direct phone number?
Kristen Murphy's direct phone number is +151650*****
What schools did Kristen Murphy attend?
Kristen Murphy attended Mcgill University, Brooklyn College.
What are some of Kristen Murphy's interests?
Kristen Murphy has interest in Psychology, Amateur Embroidery, Children, Social Services, Cooking, Skiing, Design, Economic Empowerment, Education, Baking.
What skills is Kristen Murphy known for?
Kristen Murphy has skills like Special Education, Research, Psychology, Data Analysis, Crisis Intervention, Research Design, Tutoring, Interviews, Teaching, Public Speaking, Mathematics Education, Instructional Design.
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