Responsible for marketing strategy and exceptional customer experiences to maximize revenue and loyalty. Design and execute comprehensive marketing plans with a multi-channel approach including digital campaigns, social media, and analytics to drive engagement and revenue. Collaborate with sales, product, and logistics teams to enhance customer journeys and ensure a seamless experience for conference sponsors. Oversee customer experience initiatives and sales operations, driving productivity… Show more Responsible for marketing strategy and exceptional customer experiences to maximize revenue and loyalty. Design and execute comprehensive marketing plans with a multi-channel approach including digital campaigns, social media, and analytics to drive engagement and revenue. Collaborate with sales, product, and logistics teams to enhance customer journeys and ensure a seamless experience for conference sponsors. Oversee customer experience initiatives and sales operations, driving productivity and supporting brand loyalty through optimization of tools like Salesforce, Marketo, and Cvent. As a part of London-based Wilmington PLC, our family of brands - ARK (legal), FRA (finance and law enforcement), and RISE (health care) - deliver best-in-class conference experiences across industries. Show less

Responsible for company’s overall marketing strategy including execution and optimization of integrated marketing campaigns to generate leads, hit revenue targets, create brand loyalty, and implement efficiencies across four brands and 50+ conferences annually. Coach and mentor a team of 8-10 marketers, measure teamwide KPIs, and serve as brand voice through internal and external communications.As a division of London-based Wilmington PLC, our four brands include ARK Group (legal)… Show more Responsible for company’s overall marketing strategy including execution and optimization of integrated marketing campaigns to generate leads, hit revenue targets, create brand loyalty, and implement efficiencies across four brands and 50+ conferences annually. Coach and mentor a team of 8-10 marketers, measure teamwide KPIs, and serve as brand voice through internal and external communications.As a division of London-based Wilmington PLC, our four brands include ARK Group (legal), Compliance Week (compliance), FRA (finance & law enforcement), and RISE (health care). We are the preferred resource for executives and managers seeking career advancement and continuing education. Show less

Responsible for overall multi-channel lead generation activities resulting in 100% increase in inbound web leads. Managed the marketing communications team and processes including Marketo and Salesforce implementations. Drove the lead management process resulting in a 10% increase in conversion rate of inbound web leads. Navigated and promoted marketing, strategic and field sales relationships to ensure cross-organizational success.

Responsible for engaging clients and prospects with compelling content and editorial. Managed and executed Google Ad Words campaigns to increase web traffic. Developed customer-oriented marketing strategies and tactics including email marketing, direct mail, point of sale signage, photo shoots, and quarterly publications. Presented regular reporting to showcase qualitative and quantitative ROI.