Client Leadership and Strategy: Spearhead client engagement by guiding them in crafting and executing effective lifecycle marketing strategies, ensuring alignment with their objectives and production needs.Program Management: Proactively oversee day-to-day operations of lifecycle programs, ensuring seamless execution across multiple channels, including Email, Mobile, and On-Site.Project Leadership: Drive the successful implementation of critical divisional projects across relevant client accounts, demonstrating strong project management skills.Data-Driven Insights: Analyze data and metrics to gauge campaign health, providing valuable insights and actionable recommendations for continuous improvement.Platform Proficiency: Regularly utilize email service platforms and other lifecycle tools to effectively manage campaigns, including SMS/MMS, web overlays, in-app, and push notifications.List Management Expertise: Evaluate and optimize client email and SMS list health, employing segmentation strategies to maximize engagement and results.Deliverability Champion: Offer guidance and recommendations to resolve deliverability challenges with key email providers, ensuring emails reach their intended audience.Account Leadership: Assume a leadership role within client accounts while adeptly delegating tasks to support team members, fostering a collaborative and efficient work environment.

• Create, manage and execute omnichannel marketing campaigns for Carolina, Double H Boots, Matterhorn, and Corcoran Footwear brands• Collaborate cross-functionally with Executives of Sales, Product Development and Merchandising to align each brand's identity • Develop and execute digital strategies to drive traffic, and increase consideration & conversion on owned eCommerce channels• Manage day-to-day product merchandising and on-site user experience on brands' e-commerce platforms • Initiate plans and manage campaign calendar for all promotions including new product launches, holiday promotions, and sales • Lead the email marketing strategy including campaign management and automated email strategy and execution• Consistently beat the retail industry benchmark for open rate by 305 basis points and increased subscribers by 12% annually• Liaison during onboarding and transition to industry-leading email management system• Led the transition of eCommerce platform to Salesforce marketing platform including product merchandising, brand creative content, search refinement, SEO strategy, and on-site user experience• Develop branded best-in-class in-store POP assets and merchandising strategies to ensure brand consistency and product sell-through at retail• Maintain knowledge of competitor products and marketing initiatives• Analyze and report data using Google Analytics • Create weekly/monthly/annual digital marketing and eCommerce reports to send to leadership teams• Help manage an annual marketing budget of $1.4MM in collaboration with the finance team

• Strategized with VP of Marketing to define marketing strategy• Create, develop and manage content for company website & blog• Execute all marketing initiatives including, email campaigns, social media, tradeshow booth design, infographics, sales collateral• Plan and attend industry events, tradeshows and webinars• Spearhead all aspects of internal and external email marketing• Lead Social Media, Digital Media and content strategy• Work closely with VP of Sales to create client-facing presentations

-Managed all aspects of social media and email marketing-Planned and attended company marketing events-Optimized brand awareness across digital and print marketing

-Worked closely with sales and merchandising teams -Managed international and domestic distributors -Established brand presence on social media platforms