I've spent the past 13 years covering sales, marketing and ops roles in companies that are at the forefront of marketing and advertising. From IPOs to acquisitions, mergers and corporate digital transformations, every experience I've had has allowed me to learn, adapt and thrive in a high growth business. I enjoy working in start-ups most and feel fortunate to have taken part in the the explosion of ad tech in the US and EU over the past decade or so.Practically speaking this means I've created and sold profitable data products in-market, supported customer success at a SaaS platform, won awards for digital advertising campaigns, led the insight and reporting function of a b2b marketing agency and directed audience data strategy at a big corporate.After taking my second maternity leave in 2022 I joined Custom Influence to drive the adoption of influencer marketing by b2b industries. Influencer marketing represents a new frontier with huge potential for growth, much like programmatic advertising was at the beginning of my career. And after so many years in data, targeting and measurement, I was ready to find balance in more human-centric marketing.Outside of work I'm a mom and am originally from upstate New York. I also enjoy mindfulness practices and meditation, but not to the extent that I'll force it into conversation at a meeting.