Kristen Siebert Email & Phone Number

Sacramento, Ca, Us

•Develops and sets the strategic direction for network programs and leads development and execution of business strategy to ensure a healthy and prosperous private practice network, increase revenue for the enterprise, and differentiate the network for eye care and eyewear delivery.•Ensures robust and integrated marketing, business development, account management, and operational plans are in place and working successfully.•Engages senior leadership and board members, as well as staff across our lines of business, to create, approve, and execute strategies.RESULTS: Manage strategic direction of network service ensuring it continually offers differentiated value to 80+M members and 17K private practice locationsRedesigned and launched tiered, commercial program for private practice that enjoyed $11M in program savings.Developed a 3-phase COVID response to address doctors needs and stabilize the network for the 1.5 years of the pandemic.

Developing Collaborative Sales Strategies•Identify emerging consumer and market trends, opportunities and challenges and develop value-added initiatives to drive sales.•Design, test, and implement cross line of business programs and initiatives that increase revenue and efficiency in optometric practices as well as increase product sales.•Define, analyze, measure effectiveness and success of sales teams and programs and make recommendations for improvements.RESULTS: Piloted a consultative selling program and that increased incremental revenue by 20% at the end of the first year.Established sales territories, strategies, and metrics for consulting team which has resulted in 91% retention rate of participating accounts.

Leading Business Development Strategies•Worked with executives and senior leadership to develop, design and oversee the VSP Global Premier program, the company’s integrated and multi-faceted, sales strategy.•As program owner collaborated with business partners across the enterprise to promote and gain adoption of the VSP Global Premier program among sales representatives and key accounts.•Led market and communications managers to ensure promotional strategies and tactics were aligned with revenue objectives.RESULTS: Achieved a 60% increase in footprint with 17% more new patients and a 33% increase in product purchases in the first year of global rewards program.Returned over $3.5 million to participating optometric practices and represented over 60% of all product purchases and 44% of claim activity in the three years of a loyalty program.In the first six months of new purchasing channel, 88% of customers were repeat customers with 37% placing their second order within one week of their first.

Building a Business•Established a consulting firm to address the risk management needs (both professional liability and employment practices) of small business professionals in California. •Developed and implemented unique solutions that encompassed patient care and management, practicing within the standard of care, and hiring and managing staff.RESULTS: Developed successful doctor-patient relationships by setting and managing patient expectations by educating client’s importance of communication, clear documentation, and by mitigating potential lawsuits.Fostered more productive teams by implementing employment policies and proceduresthrough customized employee handbook and rolled out new policies to staff.

Managing Risk•Managed the direction, development and promotion of risk management seminars, resources, and services; marketing support for insurance products; planning and writing corporate communications to both internal and external audiences. •Performed annual and ad-hoc loss reviews, presented to executives and board of directors, and developed risk management resources products from these analyses to mitigate losses.RESULTS: Managed a team of professionals to develop and deliver an array of educational products and materials, including seven seminar and self-study courses, in which more than 75% of policyholders participated.Led advice hotline that counsel on dental-office relations and loss control, that serviced more than 40,000 dental professionals nationwide.Responsibly managed and maintained a $1.2 million budget.