✓ Working with clients to build The Impact Mindset through purpose-driven leadership and comprehensive communications strategies.

✓ Led communications for the MPA’s global content protection/content security efforts and collaborated with colleagues in APAC, LATAM, EMEA and Canada to ensure messaging and press outreach were aligned with the association’s global policy goals.✓ Oversaw strategic positioning, press outreach and thought leadership efforts on behalf of the Alliance for Creativity and Entertainment (ACE), the world’s largest coalition dedicated to reducing digital piracy and protecting the creative content marketplace, and Trusted Partner Network (TPN), a global, industry-wide film and television Content Security initiative which seeks to increase security capabilities throughout the industry. ✓ Managed redesign of ACE website including agency relationship, messaging, budget, and design for site that receives over eight million visits per month.✓ Built rapid response communications framework for global legal operation including key stakeholders in all MPA territories.✓ Led communications for the Sustainable Production Alliance, a consortium of studios and creators dedicated to reducing the carbon footprint of the entertainment industry.

✓ Developed and implemented integrated communications campaigns and corporate public relations to fuel business growth and organization-wide employee engagement through alignment of external and internal communications strategy, executive thought leadership, and employee programming. ✓ Led communications strategy for large, organizational changes including Fullscreen’s acquisition by Otter Media and AT&T’s Warner Media, key executive departures and several reductions in force, by orchestrating complex messaging, media relations and corporate alliances.✓ Cultivated strong corporate presence to bolster brand value at industry events, tradeshows, and large-scale functions through innovative event production, programming, publications and speakers.✓ Conceptualized and launched Fullscreen Impact, the company’s first-ever social good strategy, for clients, brands and employees with corporate philanthropy, community partnerships and enterprise-level volunteerism.✓ Led the inaugural Giving Tuesday initiative, inclusive of technology platform design and implementation and comprehensive communications strategy for clients and employees. ✓ Cultivated relationships on behalf of clients with nonprofit organizations to promote authentic partnerships and create social change. Partners included: Amnesty International, charity: water, Donors Choose, Girls Who Code, Head Count, Love Is Louder, Make-A-Wish, Team Rubicon, The Trevor Project and World Wildlife Fund.

✓ Strengthened the vision and impact of SCA marketing programs by leading the design and implementation of customer-centric promotional opportunities for Sony Pictures Entertainment (SPE) business units.✓ Fostered strong partnerships between SPE business partners and SCA marketing teams by crafting meaningful marketing storylines and campaigns.✓ Expanded customer base over a two-year period after creating and launching a loyalty program for Sony Pictures Home Entertainment.✓ Served as an SCA brand steward in all representations of enterprise vision and mission.

✓ Designed and implemented communications programs for nonprofit, entertainment, technology, and hospitality clients.✓ Partnered with clients including Stand Up to Cancer, Sony Pictures Entertainment Worldwide Digital Marketing Group, Paramount Digital Entertainment and Patina Restaurant Group to reach key business goals through media relations, executive media training and corporate narrative workshops.

✓ Developed an integrated communications program for leading, global visual effects company that championed creative innovation while meeting theatrical publicity goals for SPE and corporate narrative goals for SCA.✓ Designed cohesive story arcs for Imageworks artists’ contributions for strategic, corporate and production partnerships.✓ Solidified university and community partnerships for IPAX, the company’s first-ever educational outreach strategy to build artist pipelines worldwide.✓ Authored profiles for Imageworks executives used for all publicity purposes including media relationships, award submissions and editorial photo shoots.

✓ Developed forward-thinking PR storylines, campaigns and messaging to increase exposure for the studio’s first-of-its kind mobile and software divisions, online video on demand (VOD) services, and user-generated video platforms.✓ Launched innovative video and music online sites including SoapCity.com, the first website to distribute day-and-date network TV shows and Screenblast, an engaging community that generated awareness for emerging artists through self-publishing. ✓ Managed SPDE’s acquisition of Vegas and Acid, high-end audio and video editing software products and ongoing publicity efforts for both professional and consumer coverage.