• Serves as graphic design representative for Jacksonville Public Library, producing complex and varied digital and physical marketing collateral• Creates graphics, copy and animated gifs for web, email and social media• Manages and produces content for official TikTok account• Produces signage for wayfinding• Produces panels for quarterly StoryWalk installation at Klutho Park• Provides art direction, overseeing and supporting the department’s graphic design… Show more • Serves as graphic design representative for Jacksonville Public Library, producing complex and varied digital and physical marketing collateral• Creates graphics, copy and animated gifs for web, email and social media• Manages and produces content for official TikTok account• Produces signage for wayfinding• Produces panels for quarterly StoryWalk installation at Klutho Park• Provides art direction, overseeing and supporting the department’s graphic design needs• Manages flow of work, distributing assignments to graphic designers depending on their availability and priorities• Serves as traffic manager, monitoring and recording lead times and deadlines and communicating with graphic designers, marketing specialists and clients accordingly to ensure requests are completed on time• Maintains design files • Maintains expertise in graphic design tools and software, including Adobe Creative Suite• Maintain expertise in using digital and film cameras, taking high-quality photos and videos and retouching using Adobe software• Serves as department contact/coordinator of department’s printing needs• Discusses designs with clients and prepares files for city’s print center or approved outside vendor to ensure compliance with brand standards• Orders replacement materials and supplies and maintains equipment• Enforces graphic design best practices Show less

• Managing and working with multiple writers, on a constantly changing schedule, to make tight deadlines in order to have a consistently updated site• Cultivating and maintaining good relationships with developers, publishers and PR agencies• Managing online promotions• Organizing contests/giveaways• Producing feature and review content• Conducting interviews with developers and publishers• Producing, editing and maintaining image archive and taking product… Show more • Managing and working with multiple writers, on a constantly changing schedule, to make tight deadlines in order to have a consistently updated site• Cultivating and maintaining good relationships with developers, publishers and PR agencies• Managing online promotions• Organizing contests/giveaways• Producing feature and review content• Conducting interviews with developers and publishers• Producing, editing and maintaining image archive and taking product photography• Reporting on live demos, press events and major industry conferences Show less

• Reduced annual direct mail costs by $3,000 by coding custom template in MailChimp to replace physical monthly newsletter • Reduced in-house production costs 20% by creating tracking database to monitor equipment usage • Creating original graphic design elements for use in digital and print advertising and monitoring ROI of advertising efforts• Scheduling and tracking media placements as well as coordinating delivery of design assets to vendors• Copywriting for brochures… Show more • Reduced annual direct mail costs by $3,000 by coding custom template in MailChimp to replace physical monthly newsletter • Reduced in-house production costs 20% by creating tracking database to monitor equipment usage • Creating original graphic design elements for use in digital and print advertising and monitoring ROI of advertising efforts• Scheduling and tracking media placements as well as coordinating delivery of design assets to vendors• Copywriting for brochures, flyers, blogs and other marketing communications• Writing, distributing and tracking e-communications, direct mail pieces and press releases for print, radio and television• Reviewing, revising and editing publications prior to release for production, printing, or dissemination• Managing social media channels, uploading weekly podcast, and serving as webmaster for company website• Managing and organizing teams of volunteers Show less

• Designing newspaper and magazine ads, display and digital ads, infographics, original logos • Designing branded art for Facebook, Twitter, YouTube One Channel and Google +• Providing photography and videography services at client events• Adjusting to last-minute design and deadline changes

• Creating strategic, effective copy based upon the selling strategy and overall knowledge of brand• Reviewing and approving design, copy and video assets developed by team members• Leading and providing guidance to team members to set performance expectations and ensure design follows best practices and optimizes messaging• Ensuring design consistency and quality across multiple digital and physical marketing channels

• Developed overall strategy for social media posting across Facebook, Twitter, Instagram, and other digital channels• Executed social media posts from ideation and asset creation to drafting and publishing

• Developed and maintained consistent brand message across all marketing materials• Created original logo and graphics design elements for use in digital and physical media• Designed newspaper and magazine ads, fliers, brochures

• Produced general assignment features for multiple regional magazines using AP style; Wrote stories on wide range of topics, including news, health, business, arts & culture, technology, entertainment and community for weekly newspaper• Assisted editor in planning, researching and assigning articles to freelancers• Conducted interviews and served as staff photographer as needed

• Produced general assignment features, reviews and profiles including a weekly question/answer column