Kristen B. Reed, Ms, Mba Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

As the Manager of Social Engagement and Digital Innovation, I created and executed strategies that exceeded KPI targets and influenced best practices across the company. We grew the 11Alive YouTube Channel to #1 in the market, the company and among local news channels in the country - 40M views a month. Developed social media marketing strategies with key talent that strengthened digital brands, built loyalty and grew audiences. Partnered with show producers to create strategies for using digital analytics to drive editorial decisions. Collaborated on cross-functional teams to innovate and find solutions to problems and new ways to serve our audience.

Greater Atlanta Area

Use analytics and insights to successfully drive KPIs. Lead content transformation as a bridge between broadcast and digital. Manage the daily flow of content creation and distribution on native and social platforms. Launch workflows and consult on newsroom pilots. Create and enforce social strategies aimed at creating a game-changing 24/7 digital brand that includes innovative and socially-driven newscasts. Launch and manage strategy for a new YouTube channel. Report and write stories while interfacing with the community and public stakeholders. Shoot and edit video and still pictures. Train colleagues on digital storytelling tools. Recruit and hire both interns and full-time team members.

Greater Atlanta Area

Help show producers integrate the social conversation and insights into newscasts. Coordinate the day-to-day organization and flow of information. Identify and share best practices with the team while creating content.

Atlanta, Ga

Platform specialize news and information for all digital outlets after gathering it from various sources. Write original stories and work with reporters to showcase and distribute their stories. Launch, direct and coordinate live streams. Edit video and design graphics for 11Alive.com and social media platforms.Accomplishments: Trained team members on video editing and best practices while leading a video initiative that resulted in exceeding video view goals for the station. Created a YouTube syndication strategy that positioned 11Alive’s brand new channel as a company leader within weeks.

Greater Atlanta Area

Jackson, Mississippi Area

My work mainly focused on crafting a multimedia news experience for our digital audience. I shot and edited original news videos to accompany our stories and curated breaking news and national news content from other Gannett sites for the Mississippi audience.

Jackson, Mississippi Area

I combined traditional shoe leather reporting with visual storytelling techniques to report Mississippi's story.

Greater New York City Area

Produced video reports on the aftermath of Superstorm Sandy.

Lagrange, Ga

Worked as a liaison between the department and the community while performing administrative duties and assisting the officers in daily criminal justice tasks.

Executive Women’S Mba, 4.0

Master'S Degree, Broadcast Journalism

B.A., Public Relations, Broadcasting,Corporate Communication

Activities and Societies: Alpha Kappa Alpha Sorority, Inc., Lambda Pi Eta,

Education record

Activities and Societies: Varsity basketball, football and competition cheerleading captain | Debate Team | Drama Club | LHS Black History.

Master'S Degree

Education record