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Kristen Berman Email & Phone Number

CEO & Co-Founder at Irrational Labs | Behavioral Economics at Irrational Labs
Location: San Francisco, California, United States 12 work roles 2 schools
1 work email found @collegeclub.com 5 phones found area 608 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email k****@collegeclub.com
Direct phone (608) ***-****
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Current company
Role
CEO & Co-Founder at Irrational Labs | Behavioral Economics
Location
San Francisco, California, United States

Who is Kristen Berman? Overview

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Quick answer

Kristen Berman is listed as CEO & Co-Founder at Irrational Labs | Behavioral Economics at Irrational Labs, based in San Francisco, California, United States. AeroLeads shows a work email signal at collegeclub.com, phone signal with area code 608, and a matched LinkedIn profile for Kristen Berman.

Kristen Berman previously worked as CEO and Co-Founder at Irrational Labs and Co-founder and Principal at Common Cents Lab. Kristen Berman holds Stanford Ignite Certification, Business Administration And Management, General from Stanford University.

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Email format at Irrational Labs

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{first}.{last}@collegeclub.com
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Profile bio

About Kristen Berman

Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans. Under her leadership, Common Cents launched over 50 experiments with companies, touching hundreds of thousands of people. She was on the founding team for the behavioral economics group at Google, a group that touches over 26 teams across Google, and hosts ones of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing behavior, with Dan Ariely. These workbooks are being used at companies like Google, Intuit, Neflix, Fidelity, Lending Club for business strategy and design work.Kristen is an advisor for Loop Commerce, Code For America Accelerator and the Genr8tor Incubator and has spoken at Google, Facebook, Fidelity, Equifax, Stanford, Bay Area Computer Human Interaction seminar and more.

Listed skills include Product Management, Mobile Applications, Go To Market Strategy, Social Media, and 10 others.

Current workplace

Kristen Berman's current company

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Irrational Labs
Irrational Labs
CEO & Co-Founder at Irrational Labs | Behavioral Economics
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12 roles · 15 years

Kristen Berman work experience

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Ceo And Co-Founder

Current

San Francisco, California, US

Irrational Labs is a product design and behavior change lab, dedicated to using behavioral economics insights to help people be happier, healthier and wealthier. We help companies (big and small) understand how and why their customers behave the way they do and then design creative solutions that work.Our clients include Microsoft, LinkedIn, Indeed.

2011 - Present ~15 yrs 5 mos

Co-Founder And Principal

Current

Common Cents Lab is a Duke University lab dedicated to applying behavioral science insights to design and test solutions that increase the financial well-being for low- to moderate- income people living in the United States. Common Cents has launched over 100 experiments that measurably change financial health. Common Cents is generously funded by Metlife.

Oct 2015 - Present

Author

Current
Hacking Human Nature For Good: A Practical Guide To Changing Human Behavior

Co-author with behavioral economist and author, Dan Ariely. Learn the basic tenets of human behavior and how to apply them to build and sell products that change lives. Includes easy to understand behavioral economics principles equivalent to a full year of MBA coursework as well as practical exercises for you and your team.

May 2014 - Present

Advisor

Current

Madison, WI, US

Formally mentor Wisconsin and Illinois Startups

2013 - Present ~13 yrs 5 mos

Advisor

Current

San Francisco, CA, US

2013 - Present ~13 yrs 5 mos

Advisor

Current

Mountain View, California, US

2012 - Present ~14 yrs 5 mos

Sr. International Product Marketer

Mountain View, California, US

I headed international marketing for the Lytro camera, bringing it to the first three countries: Australia, Hong Kong and Singapore. I managed the three global launches, two distribution partners and international sales and retail strategy.

2011 - Nov 2012

Product Manager

Mountain View, California, US

  • I joined Lytro prior to it’s launch (20 people). At the time I joined there was no branding established, software built or development team hired.
  • Drove product requirements and development for Lytro’s web based software.
  • Helped launch the company out of stealth, garnering print articles in the New York Times and the Wall Street Journal plus significant coverage in technology, culture and business publications.
  • Drove Lytro’s user research strategy and priorities
  • Launched the education platform (lytro.com/learn)
  • Managed analytics, AB testing and reporting for lytro.com
Mar 2011 - Aug 2012

Product Manager For Quickbooks Online

Mountain View, California, US

  • Our product management and marketing team of 3 doubled the user base in 1 year
  • Launched the first QuickBooks Online iphone app
  • Led data services and biz dev efforts for QuickBooks Online ‘s first open APIs
  • Defined QuickBooks Online social efforts, running the most active blog at Intuit
Jan 2011 - Jun 2011

Associate Product Manager - Quickbooks Online

Mountain View, California, US

  • Created first in product AB testing platform in all of Intuit’s Small business group. Led thinking on First Use experience and drove conversion improvements, without losing revenue.
  • Sole Product Manager for standalone invoicing software, managing 5 engineers. Recognized slow growth and discontinued the product
Nov 2009 - Jan 2011

Founder

Netnerds

Started netNerds, a connection service between those good at fixing/ computers and those who want to bang them against a wall. (Think Geek squad powered by college kids)NetNerds was known across University of Wisconsin within a year of starting. Business expanded from college kids to surrounding areas and apartment complexes, and had 9 netNerds on call at.

Jan 2004 - Dec 2009

Rotational Development Associate

Richfield, Minnesota, US

  • Launched the first App Center for Intuit – intuit.com/apps. This integration was a top promoted feature in QuickBook 2010.
  • Corporate Strategy analyst on Mint acquisition
  • Launched Intuit's first mobile only app - utilizing SMS to share balance alerts.
  • QuickBooks Marketing: Drove strategy around how to market, sell and make money from a free product
Aug 2007 - Nov 2009
2 education records

Kristen Berman education

Stanford Ignite Certification, Business Administration And Management, General

Stanford University

Marketing, Economics, Business

University Of Wisconsin-Madison
FAQ

Frequently asked questions about Kristen Berman

Quick answers generated from the profile data available on this page.

What company does Kristen Berman work for?

Kristen Berman works for Irrational Labs.

What is Kristen Berman's role at Irrational Labs?

Kristen Berman is listed as CEO & Co-Founder at Irrational Labs | Behavioral Economics at Irrational Labs.

What is Kristen Berman's email address?

AeroLeads has found 1 work email signal at @collegeclub.com for Kristen Berman at Irrational Labs.

What is Kristen Berman's phone number?

AeroLeads has found 5 phone signal(s) with area code 608 for Kristen Berman at Irrational Labs.

Where is Kristen Berman based?

Kristen Berman is based in San Francisco, California, United States while working with Irrational Labs.

What companies has Kristen Berman worked for?

Kristen Berman has worked for Irrational Labs, Common Cents Lab, Hacking Human Nature For Good: A Practical Guide To Changing Human Behavior, Gener8Tor, and Code For America.

How can I contact Kristen Berman?

You can use AeroLeads to view verified contact signals for Kristen Berman at Irrational Labs, including work email, phone, and LinkedIn data when available.

What schools did Kristen Berman attend?

Kristen Berman holds Stanford Ignite Certification, Business Administration And Management, General from Stanford University.

What skills is Kristen Berman known for?

Kristen Berman is listed with skills including Product Management, Mobile Applications, Go To Market Strategy, Social Media, Team Building, Behavioral Economics, Google Analytics, and Customer Research.

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