Kristen Binda Email & Phone Number

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

• Managing the launch and scale of Mama Money’s newest product, the Mama Money Card
• Project lead: IFAD Remittance Innovation Champion - South Africa 2022
• Development of foundation for: Product design and functionality, Customer Support, product trainings, partner management, fraud prevention, inventory systems, and online and field sales approach
• Passion projects: developing the Mama Money Card account value proposition, integrating the Mama Money Card account into existing product framework, continuous customer experimentation and research.

Cape Town, Western Cape, South Africa

• Responsible for keeping PayJoy partners positively engaged and actively selling
• Sales tracking/reporting/forecasting key indicators related to partner success: launch trends, drop-off periods, impact events, scale timeline, geographical insights.
• Cross functional jumpstarter to build internal team and partner sales tools across marketing, training and sales
• Engaged with global product/engineering teams to relay field feedback/product requests in coordination with South Africa operations
• Consolidate a holistic view and identify gap areas in rapid scale phase- partner relationships, field feedback, key field team operational/management discussions, training/marketing updates, partner onboardings, scale.
• Ensure partner satisfaction with PayJoy sales, marketing, finance, customer experience, and operations.

Cape Town, Western Cape, South Africa

• Promoted to SA Leadership Team after completing yearlong International Fellowship
• Formed core team of 3 from December 2020 PayJoy SA market launch and scaled to current team of 50+
• Lead: PayJoy Global Diversity & Inclusion Task Force
• Launched PayJoy SA from no active sales or partners to just over 15,000 sales and 500 active partner shops in 12 months
• Built and managed five key business areas of marketing, training, field team management, promotional events & collateral distribution
• Intimately involved with all other aspects of SA business development from customer service, finance & risk, product development, sales operations, and customer/partner relationships and insights

Bangalore, India & Cape Town, South Africa

• South Africa: Assisted with end-to-end go-to-market strategy for PayJoy SA; Key Account Manager for Pep & Flash partnership; PR lead; COVID-19 SA strategy lead
• Kenya: Review of Kenya partner (D.Light) operations and sales functions and completed a rural customer insights study
• Mexico: review of Mexico operations and sales functions delivered to executive teamIndia: Bangladesh & Pakistan BD research project and developed go-to-market strategy for new product
• Co-founded PayJoy Global Diversity & Inclusion Task Force

Prague, The Capital, Czech Republic

• Copyedited academic texts for program professors
• Managed program marketing content on the IEPS program website and Facebook
• Conference coordinator: 2018 European Society for the Philosophy of Religion
• Coordinated monthly events and meetings for a group of 25 IEPS MA students

Boise, Idaho

• All fundraising events and digital/mailed campaigns met or exceeded targets (range $10,000 - $100,000)
• Executed 10 major fundraising events each with over 80 people in attendance
• Developed a successful high-level donor program
• Created strategic fundraising plans, calendars, prospect/grant tracking systems
• Lead internal/external communications
• Managed 2 Development Assistants

Boise, Idaho, United States

• Assisted with fundraising appeals: implemented strategic segmentation and digital marketing
• Assisted with seven fundraising events: secured two new $1,000 sponsorships for largest annual event, built house party fundraiser program
• Closely communicated with board members, donors and community partners
• Developed and presented a fundraising training to over 30 people from local non-profits

Boise, Idaho, United States

• Targeted voters in Idaho with goal of electing conservation-friendly candidates
• Utilized phone and in-person canvassing methods
• Researched and followed conservation related issues in Idaho to assist in interview scriptwriting
• Trained new staff and volunteers on script-reading and phone system use

Boise, Idaho, United States

• Utilized the Voter Action Network to find target voters and analyze datasets
• Structured long-form survey used for voter outreach of summer insights project
• Intensive voter outreach by phone and on foot canvass method
• Recruited and trained new Conservation Voters for Idaho volunteers

Imlil, Morocco

• Liaison between equipment production at local women’s co-op and community leaders, muleteers and interested businesses - 50 + harnesses purchased from co-op
• Tracked project operations and reported to remote partners in the UK and Morocco
• Led English teaching project across 3 villages for locals in the tourism industry

Boise, Idaho, United States

• Assisted lead grant writer with three grants, resulting in $12,500 for the organization
• Served on the Neighborworks Boise Events and Outreach Committee
• Enhanced the organization’s twice-monthly outreach presentation by adapting slides and script
• Assisted in updating their donor database system to new software

Boise, Idaho, United States

• Coordinated meetings/travel arrangements for CEO and leadership team
• Internal/external communications lead for CEO
• Established finance and communications processes for a rapidly scaling team
• BD Projects included: B2B lead generation, B2C customer service operations, B2C copywriting

Master Of Philosophy - Mphil, Inclusive Innovation

M.A., International Economics And Political Science, Honors

Study Abroad Semester

Bachelor Of Science (B.S.), Sociology, Honors

Activities and Societies: Alpha Kappa Delta

Study Abroad Semester