Kristen Bob Email & Phone Number

Dallas-Fort Worth Metroplex

• Lead end-to-end account management and serve as the primary client partner for AT&T Converged Wireless and Fiber email, driving strategic initiatives and ensuring seamless integration across Wireless and Fiber

Dallas-Fort Worth Metroplex

• Lead monthly performance analysis for campaigns leveraging data insights to optimize strategies for new high profile product launches and mobile plans, consistently exceeding client expectations• Coordinate with 3 direct reports, Strategists, Analysts, and outside vendors/ partners to drive new strategies to outperform AT&T’s projected monthly numbers for four AT&T Mobility Cross Sell programs• Develop and implement targeted strategies to optimize email campaigns, driving engagement and conversion rates among a customer base of 10M for the AT&T Mobility Cross Sell account.• Collaborate with strategy and analytics leads to design and implement an 8-month strategic test and learn program for three lines of business (Jan. 2023 start), resulting in improved effectiveness and ROI• Lead collaboration with Strategist and Analytics to develop creative briefings for internal and external teams • Partner with senior leadership to develop scope of work estimates, manage budgets, and manage team staffing

• Create, launch and manage social media and email marketing campaigns for busy entrepreneurs looking to optimize their marketing efforts. • Enhance online platforms through re-branding, and targeted social media efforts.• Manage client relations with small businesses by educating business owners on the power of social media marketing.Industry experience: Plumbing, health & fitness, automotive, entertainment, dentistry and construction

Anheuser-Busch - CPG Shopper Marketing • Leveraged multi-category and multi-channel expertise to develop national and shopper marketing and promotions.• Led national shopper programs for 7Eleven, Circle K and EG/ GPM, Military and Speedway consisting of in-store/ online promotions, sweepstakes and displays, resulting in increased brand visibility, 8% increase in sales• Led the Speedway Budweiser and coffee cross merch program that gained the highest app engagement since the creation of the app• Led the execution of 150 + ads within a two-week timeframe for Speedway, providing high-quality deliverables on time and within budget• Assisted in the launch of Bud Light Seltzer in store, increasing Anheuser-Busch’s seltzer market by 36%• Led all programs for Speedway, resulting in 8% sale increase in Bud Light products

Dallas, Texas

ExxonMobil - CPG Shopper Marketing • Represented clients internally and coordinated with outside vendors to implement client direction, complete projects, and the address ongoing needs of the fourth largest company in the world. • Strived to improve client relationship by identifying, elevating and implementing process improvements to drive efficiency of the workflow.• Supported booth render design, vendor registration and set up for national sales and trade meetings • Managed the production of national targeted digital radio spots for key automotive retailers. • Executed multiple projects simultaneously and work autonomously in a fast-paced, high-growth environment.• Developed internal, ongoing documentation of the process for retailer data entry and troubleshooting • Achieved a mentor role for account executive intern providing guidance across ExxonMobil account and the agency

Plano, Texas

• Assist in the creative content development for digital marketing campaign• Analyze the market to identify competitors’ strengths and weaknesses• Generate leads through digital media campaign

Indianapolis, Indiana Area

Assist staff in a variety of projects including volunteer management, public relations, recruiting, orientation and training. Utilize marketing tools and assist marketing team with implementation of marketing, media, and public relations plan. Dedicated to the continued growth and development of the Indiana State Museum volunteer program.

• Promoted the company and their franchises at various cycling and speaking engagements• Maintained relationship with Gold’s Gym sponsors, attended networking at events• Exhibited sportsmanship, leadership and positive attitude as a role model for youth

Plano, Texas

• Advertised and marketed the company by wearing logo attire as a cycling representative• Managed and maintained social media sites to increase brand awareness within BMX community• Arranged, organized and directed booth activities for special events to optimize sales and visibility

Addison

• Determined customer’s needs and requests to direct to appropriate company representative• Maintained proprietary database for sales, financial transactions, and appointments• Promoted services to increase customer base using creative advertising and sales methods