Kristen Bowlds Email & Phone Number

Minneapolis, Minnesota, United States

Eden Prairie, Mn

Lead our go-to-market strategy for C.H. Robinson’s vertical strategy.• Drive revenue growth, new customer acquisition, and build brand awareness• Promote lead generation through content marketing, direct campaign development, and multi-channel marketing tactics• Manage overall campaign and project workflow, including planning, strategy and budgeting, project briefs, project scopes, client review process, and delivery of marketing materials• Gather competitive intelligence and conduct primary and secondary market research• Lead high profile, cross-functional projects such as brand integrations and global tagline development

Eden Prairie, Mn

Developed and oversaw our digital marketing strategy to achieve business objectives • Accountable for leading and driving search engine marketing (SEM) and search engine optimization (SEO) strategies for North America, Europe, Asia, and Oceania• Led our display advertising, retargeting, and account based marketing efforts• Managed and evaluated external vendors to coordinate digital marketing strategies through execution• Collaborated with creative/writing teams to execute search campaigns that will drive more visitors and leads to C.H. Robinson• Actively monitored the quickly evolving landscape of digital advertising and communicating the impact of changes to ensure prioritization of content and functionality enhancements• Developed and delivered ongoing marketing reports to provide insights for better decision making • Monitored website activity and performance by using web analytics software

Eden Prairie, Mn

Supported the research and analysis function of the Marketing department, from planning to execution to reporting. • Built and maintained strong relationships with the business and external vendors/partners to maximize opportunities for collaboration. Assisted in management of research firms such as Gartner, ARC, Aberdeen, IDC, etc. Regularly communicated business goals, key differentiators and new offerings to research analysts. • Worked with marketing team and business lines across the organization to develop research plans, design surveys and questionnaires, and collaborate with internal and external resources to ensure business objectives are met and required data is captured during the research process.• Executed primary and secondary research through customer interviews, internal subject matter expert exchanges, competitive market analyses, and online and database research that helped address key business issues. • Monitored Google AdWords, Yahoo/Bing and other online marketing campaigns to ensure peak performance and understand opportunities for growth. • Educated marketing team on research findings for key business objectives to ensure high quality, strategically driven creative that produced results.

Eden Prairie, Mn

Received, tracked and maintained all marketing leads. Spoke to new and active customers on a daily basis. Aligned closely with the sales network. Calculated the return on investment of all marketing activities. Consistently met and exceeded quota expectations.

Iowa City, Ia

Communicated with customers daily via phone or e-mail to help with any inquires they may have. Built and maintained loads through the Express Software.

Princeton, Il

Coordinated annual marketing activities to further build and enhance brand awareness by leading and designing several marketing promotions. Planned, scheduled, and performed several on-campus interviews. Surveyed and communicated with field sales staff and customers to evaluate AgVenture’s services.

Ames, Ia

Greater Minneapolis-St. Paul Area

B.S., Marketing, Management

Activities and Societies: Kappa Kappa Gamma (Vice President of Organization, Public Relations Chair, Homecoming Co-Chair, and Mom's.

Education record