CHIEF PRODUCT OFFICER / CO-FOUNDER 01/2022 to CURRENT ATMOS Fragrance | Salt Lake City, UT• Co-creator of the business plan, product strategy and pitch that lead to successful investor funding and initial start-up company concept. • Lead the definition of value-proposition, target market, channel development and other strategic decisions for the brand. • Directed the creation of two brands and three buckets of product: 1) IOT smart home luxury fragrance devices, 2) Digital platform and user app to create a wholistic intuitive fragrance experience, 3) various collections of mood and memory-enhancing clean fragrance for the home. • Worked with partners to build out the budget, team, vendor relationships, profitability structure, pricing, naming, branding, and anything else needed to get the company moving. • Drove all digital features, infrastructure strategy, data and platform strategies. • Helped shape the omnichannel marketing approach and plans while building out channel partnership & collab offerings, relationships and contracts. • Named inventor on all Atmos patents.

I help clients create or refine company positioning, marketing strategies & product portfolios for profitability & growth, by helping with target market definition, market size and share analysis, product positioning, pricing strategy, packaging, brand, messaging, marketing communication & content strategy, international expansion and localization, product story, value prop, & loyalty/incentive systems --basically all things marketing and product. Some of the clients I've served & projects I've worked on include: Dreeme Beauty (Consumer Goods, Beauty, DTC) My own indie brand.Younique (Consumer Goods, Beauty, Direct Selling)Kyani (Consumer Goods, Direct Selling, Wellness & Beauty)pawTree (Consumer Goods, Pet, Direct Sales)Savvi Athleisure Wear (Consumer Goods, Apparel, Direct Sales)Mannatech (Consumer Goods, Health & Beauty, Direct Sales)Thirty-One Gifts (Consumer Goods, Direct Sales, Fashion Accessories, Home Organization), Kalaia Skin Care (Consumer Goods, Direct to Consumer, Beauty), Tiens Group (Direct Sales, Consumer Goods, Wellness, Beauty)Zrii, LLC (Network Marketing, Consumer Goods, Beauty, Nutrition, Wellness) LivElite International (Network Marketing, Consumer Goods, Nutrition, Beauty)

At Young Living, I directed the global category, product marketing, and product education teams to drive growth of the $2.2B portfolio of toxin-free health, home and beauty products in over 50 countries. As SVP of Product, I led my teams to help create next-level value proposition, product positioning, target market strategy, category strategy, marketing messaging, feature/benefit offerings, ingredient sourcing story, global launch calendars, international market collaboration, rebranding initiatives, development process guidelines, pricing and forecast strategies, profitability and promotional practices-all of which have played a key role in Young Living achieving $400m growth in 2020 (reaching $2.2B)-our best year ever.

As VP of Global Customer Experience [Design] & Loyalty, I crafted experience strategy, customer journey design, guidelines, and initiatives that helped drive LTV, customer acquisition, and retention around the globe. Carving a new discipline/department at Nu Skin, my team also created and trained CX standards, guidelines, and tools to arm each of Nu Skin’s 5000+ employees to up-level customer experience. During my tenure as the VP of CX and Loyalty, my team’s effort has helped grow new customer acquisition by 26% YOY, total order volume by 9% YOY, and active customers per sales leader by 21% YOY.

As Dir. of Global MarCom & Content Strategy, I directed global marketing messaging, communications, and content strategy for major product initiatives across the entire product portfolio as well as for major campaigns like compensation and customer loyalty programs. I also coordinated and guided marketing messaging and content with regional marketers across the globe to help maintain brand and messaging standards and drive customer engagement and sales. During my time as the Director of Global MarCom & Content Strategy, I was proud to help shape the success of products like our the new LumiSpa device which sold over $278,000,000 in its first 10 months.

At Needle, I directed two departments: 1) Client Success: Account Management team that developed and grew client relationships with over forty major international brands like Nike, adiddas, Coach, bebe, Lime Crime Makeup, Barnes & Noble, and more. 2) Community: Advocate Community team that recruited, trained, managed and maximized brand advocate teams that delivered authentic online chat for all client brands.

Product management and marketing for Needle high-touch, expert chat systems. Crafted product offering and design, marketing message, pitch, deal structure, product packaging, implementation process for online retailers like Coach Handbags, Urban Outfitters, Moving Comfort, etc. Worked with PR to create “news-worthy” events – the Mobile Chat Center bus – and create buzz around the country.

Directed all product marketing-related activities for the Kynetx technology product family. Responsibilities included market research, product strategy, and specs, pricing, messaging, packaging. Worked with business development team to customize products for major clients like Axiom Data Services and Dunn & Bradstreet. Executed all aspects of developer seminars and major yearly conferences.

Directed strategy, product management, and marketing for the $900 million global Nu Skin Personal Care product portfolio, including the development and positioning of the AgeLOC skin care line and AgeLOC Galvanic spa, both integral factors in the 500%+ increase in shareholder value over the last few years. Responsibilities include market research, product feature decisions and development, pricing, positioning, collateral, promotion, product training, personal speaking and sales at events as well as marketing strategy and programs for international markets. Worked closely with distributors throughout globe to create programs and business models to help increase consumption of Nu Skin Personal Care products. Was also over the Americans & Europe markets during tenure at Nu Skin. Helped shape programs, promotions, marketing tools, sponsorship kits and more for distributors in my region. Helped launch markets in emerging countries like Israel and Russia and new initiatives that resulted in a double-digit growth in existing markets.

Directed all product strategy for Power-Glide (later purchased by K12), including the shift from paper-based product portfolio to leading-edge online game-based educational courses. This shift resulted in significant new market development, increased sales, and an eventual purchase by national education company, K12.com.

Managed all product marketing-related activities for the Ancestry.com Genetic Genealogy products including pricing, message, customer engagement, and more. Shaped strategy, feature set, messaging, etc. on their DNA products.

Acted as primary Product Manager for the CIO's office. Worked with every department across the State to help shape their digital offerings, including the award-winning Utah.gov website.