I lead the creative vision for the organization, driving the brand's visual identity and product design. Collaborating directly with the CEO, I play a pivotal role in determining and executing the creative direction of the Candy Club brand.Key Achievements:- Strategic Leadership: Oversee all creative aspects, heading the creative department to ensure consistency and excellence in brand representation.- Campaign Integration: Direct integrated marketing campaigns, aligning them with Candy Club's strategic messaging and visual identity.- Multifaceted Marketing: Initiate and execute compelling content through web and print design, coupled with product photography, contributing to the brand's overall narrative.- Cross-functional Collaboration: Collaborate across departments, stimulating fresh ideas and innovative approaches to convey Candy Club's message effectively to diverse audiences.- Conceptualization and Pitching: Design and present marketing concepts, pitching creative content that resonates with both internal stakeholders and external buyers.I am passionate about leveraging creativity to enhance brand experiences and contribute to Candy Club's continued success. #CreativeDirector #BrandStrategy #MarketingInnovation

I played a pivotal role in shaping the visual identity and storytelling for the brand. My key contributions include:Key Achievements:- Strategic Campaign Design: Oversaw the conceptualization and execution of integrated marketing campaigns, ensuring a seamless blend of strategic messaging and visual identity alignment for Candy Club.- Compelling Content Creation: Initiated and executed visually striking content across web and print design, coupled with product photography, resulting in a cohesive and engaging brand narrative.- Collaborative Innovation: Fostered collaboration across departments to uncover fresh ideas and innovative ways to deliver Candy Club's message, contributing to a dynamic and customer-centric brand approach.- Conceptualization and Presentation: Led the design and pitch of marketing concepts, consistently delivering creative content that resonated with both internal stakeholders and the broader consumer audience.In my role as a Senior Graphic Designer, I thrived on bringing creative visions to life, contributing significantly to Candy Club's visual storytelling and market presence. #SeniorGraphicDesigner #VisualStorytelling #BrandDesign

Led transformative initiatives at Haworth Inc., Los Angeles, in collaboration with the West Coast sales team. Serving as the exclusive producer for design projects and creative campaigns, the implemented refined strategy aligned with the latest trends in interior and graphic design, propelling the ever-evolving brand identity with unparalleled impact in the markets.

Strengthened Haworth’s global impact by spearheading the development and implementation of cutting-edge sales support designs and marketing materials. Led strategic documentation and innovative practices, showcasing a dynamic approach that significantly boosted the team’s success in securing new global business.

Worked with the AIGAWM Board of Directors to prepare an annual programmingschedule that reflected activities consistent with AIGA’s national and localmission while meeting the needs of local AIGA members.

Drove the development and launch of cutting-edge websites and applied advanced UX and UI principles for a visually compelling online presence.

Elevated merchandise displays using expertise in current color and fashion trends while delivering exceptional customer service, contributing to an immersive shopping experience.

Assist students in utilizing basic principles and elements, learning programs necessary for Graphic Design Courses.

Collaborate with the Director of Communications and Member Services to establish the design of promotional pieces for events, membership drives, and different facets of the organization.