Kristen Branch

Kristen Branch Email and Phone Number

Founder + Principal @ PAPER ROWTE
Los Angeles, CA, US
Kristen Branch's Location
Los Angeles, California, United States, United States
Kristen Branch's Contact Details

Kristen Branch personal email

n/a

Kristen Branch phone numbers

About Kristen Branch

As an award-winning creative and brand strategy director, educator, and advocate, Kristen has built a career leveraging the power of design thinking to drive growth, impact, and culture for brands, corporations, and institutions. As a leader, she brings creative vision, paired with the resilient determination and patience needed to deliver it. She is recognized as an innovator and change agent, leaving a positive impact wherever she goes.Kristen is the founder of Paper Rowte, a brand strategy and design firm dedicated exclusively to women in sports and entertainment. She leads the firm’s efforts in strategic brand development, design innovation, product strategy, and partnerships. Guided by three core pillars—development, education, and advocacy—Paper Rowte champions equity in women’s sports.Specialties: design thinking, brand strategy, creative direction, product innovation, experiential activations, trend analysis, and change management.

Kristen Branch's Current Company Details
PAPER ROWTE

Paper Rowte

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Founder + Principal
Los Angeles, CA, US
Website:
paperrowte.com
Employees:
4
Kristen Branch Work Experience Details
  • Paper Rowte
    Founder + Principal
    Paper Rowte
    Los Angeles, Ca, Us
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  • Paper Rowte
    Founder
    Paper Rowte May 2022 - Present
    Founder of a women-led, bespoke brand strategy and design firm exclusively for women’s sports and entertainment markets. We partner with athletes, agents, affiliates, and brands to shape a new vision for growth, with brand strategies rooted in fan (human) insights, design innovation, and the zeitgeist. The firm operates on three core pillars—development, education, and advocacy—navigating its North Star mission to advance equity in women’s sports.Our partnership with Orora Visual, a global leader in manufacturing, is focused on elevating the impact of visual communications and brand activations in women's sports. We are partnering with the WNBA to launch a new licensed fashion brand focused on elevated apparel.
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  • Sva Masters In Branding
    Assistant Teacher
    Sva Masters In Branding Apr 2022 - Present
    New York, Ny, Us
    Assisting Dr. Ilene Feinman's Semiotics of Social Movements course and the thesis semester focused on brand repositioning and reinvigoration with Kenna Kay and Surabhi Rathi, Strategy Director at BUCK.
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  • Newell Brands
    Creative Director, New Brand Innovation
    Newell Brands Jul 2021 - Feb 2023
    Atlanta, Ga, Us
    Led the execution of innovative visual strategies to drive new business growth through concept development, strategic design, consumer testing, and launch of new lifestyle brand Friday Collective with a target of scaling to $50M+ within 3 yrs. Fostered relationships with internal cross-functional teams, and guided team through core and seasonal project life cycles for product, packaging, digital, visual retail, and POP, ensuring brand standards for consistency and deadlines. Developed and maintained visual identity system, brand guidelines, and standards based on trend and CMI research.
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  • Newell Brands
    Design Director, Brand Marketing
    Newell Brands Jun 2018 - Aug 2020
    Atlanta, Ga, Us
    First-line design strategy partner to Brand, Product Development, Licensing, Sourcing, Retail, and Legal, leading high-impact programs for core master brands and private label brands for Target, Walmart, Staples, and Costco. Empathetic, hands-on leader dedicated to fostering individual growth paths to build a cohesive and enriched team. Specialized in leading brand design strategy rooted in design thinking for award-winning programs including the $10M Rapid Retail Test Market Program, a Mobile App Prototype, $2M Thermochromic label program, and New England’s highest-performing mall campaign.
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  • The Yankee Candle Company, Inc.
    Principal Designer, Brand Design & Innovation
    The Yankee Candle Company, Inc. Feb 2014 - May 2018
    South Deerfield, Ma, Us
    Design lead in charge of core and seasonal strategy of products, photography, and activations for core and wholesale programs for Target, Walmart, Bed Bath & Beyond, Staples, Kohl’s, and Meijer. Managed the brand design reinvigoration initiative, including packaging, photography, and styling. Responsible for developing brand style guides, trend analysis, design of themes, asset packs, and brand marketing toolkits for retail and wholesale programs.
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  • Group Hugg
    Founder
    Group Hugg Sep 2007 - Feb 2014
    Founded and led an award-winning agency specializing in global product, packaging, retail, and experiential solutions, managing a diverse team of art directors, copywriters, project managers, architects, landscape architects, and contractors. In 2014, scaled down to small project-based work. Clients included Amazon, Disney, Sephora, Walmart, Target, Sundance, Yankee Candle, Simon & Schuster, Benchmark, Marshall Cavendish, and Cavendish Square.
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  • The Walt Disney Company
    Assistant Art Director
    The Walt Disney Company Apr 2003 - Sep 2007
    Burbank, Ca, Us
    Art directed and designed monthly features for award-winning FamilyFun Magazines with a readership of 4.6M. Hired photographers, illustrators, wardrobe, prop, and food stylists, and scouted locations. Apparel designs featured on Good Morning America and in several Disney Publishing books. Developed and implemented the Disney Design Internship program.
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Kristen Branch Skills

Illustrator Art Direction Layout Photography Illustration Creative Direction Publishing Magazines Graphics Adobe Creative Suite Publications Photoshop Social Media Indesign Graphic Design Image Manipulation Product Development Product Design Brand Development Concept Art Packaging Design Branding And Identity Marketing Art Logo Design Typography Concept Development Mac Web Design Responsive Web Design Style Guides Licensing Visual Communication Brand Identity Visual Design Creative Strategy Creative Services Team Synergy Creative Design Creative Concept Design Project Management Design Consulting

Kristen Branch Education Details

  • School Of Visual Arts
    School Of Visual Arts
    Masters In Branding
  • Syracuse University
    Syracuse University
    Summa Cum Laude
  • University Of Hawaii At Manoa
    University Of Hawaii At Manoa
    Psychology Of Emotions & Philosophy
  • Adobe Creative Cloud
    Adobe Creative Cloud
    Photoshop & Indesign

Frequently Asked Questions about Kristen Branch

What company does Kristen Branch work for?

Kristen Branch works for Paper Rowte

What is Kristen Branch's role at the current company?

Kristen Branch's current role is Founder + Principal.

What is Kristen Branch's email address?

Kristen Branch's email address is ma****@****nch.com

What is Kristen Branch's direct phone number?

Kristen Branch's direct phone number is +151322*****

What schools did Kristen Branch attend?

Kristen Branch attended School Of Visual Arts, Syracuse University, University Of Hawaii At Manoa, Adobe Creative Cloud.

What skills is Kristen Branch known for?

Kristen Branch has skills like Illustrator, Art Direction, Layout, Photography, Illustration, Creative Direction, Publishing, Magazines, Graphics, Adobe Creative Suite, Publications, Photoshop.

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