♦ Collaborative leader using the Entrepreneurial Operating System (EOS) to guide the organization through a change in leadership including ownership of quarterly rocks and annual initiatives. ♦ Designed, developed, and launched a new customer loyalty program including economic model, point earning and reward structure, and technical implementation. In the first year, all key objectives exceeded goals including membership by 32%, and average order value by 9% while keeping costs 20% below budget.♦ Grew engaged email subscriber list by 128% over two years. ♦ Manage and oversee a full marketing technology stack, ensuring technologies are being used appropriately and to the fullest advantage for the business.♦ Develop and execute e-commerce technology strategies and roadmaps that enhance front-end online experience to customers and back-end operation that is streamlined and scalable.♦ Partner with internal teams including retail and purchasing to develop sales strategies to optimize against business objectives.♦ Directed research and design of new customer profiles and lifecycle to realign marketing efforts to the needs of a new target market including competitive analysis and comparisons.♦ Socialized a new customer ecosystem across the organization to create alignment and encourage collaboration.♦ Collaboration with the creative marketing director to execute against brand standards across various channels and with numerous creative assets.♦ Maintained relationship with digital marketing agency to execute against a multi-channeled media plan that supports the customer experience. ♦ Establish and maintain relationships with store management teams to create alignment and excitement around marketing efforts. ♦ Construct key marketing and sales reporting mechanisms, including dashboards and reports.

♦ Initiated and structured agency’s response to changing landscape of data and consumer privacy, now known as Ciceron Atlas. (atlas.ciceron.com) ♦ Managed organizational structure and growth as yearly revenue increased from $2M to $5M.♦ Worked directly with clients including Deluxe, Mall of America, Diglo, MOBE, Kerry, North Memorial, Children’s of Minnesota, Be the Match, City County Credit Union, and Securian.♦ Managed digital media team that executed paid media efforts across all channels including search, social, and programmatic and analytics team to support ongoing optimization efforts. ♦ Oversaw vendor relationships with Domo, Resonate, Pathmatics, and various other tools including contract negotiations, billing, process, ongoing management.♦ Conducted and evaluated research projects on usability and/or customer behavior to create multi-faceted personas to guide all marketing efforts within an organization.♦ Supervised performance measurement planning with client teams as well as internal analytics team to make meaningful metrics available and a part of every decision process. ♦ Led multiple website redesign projects with various clients including multi-million dollar effort with Children’s Hospital of Minnesota.

♦ Led company efforts to execute complex research projects including analytics review, internal stakeholder interviews, audience interviews, usability testing, and technology discovery to serve as the groundwork for creative ideation and media planning. ♦ Support ongoing marketing efforts with analysis and performance measurement to inform optimization.♦ Develop data integration and dashboard creation for real-time analysis as well as delivery of regular and summary reports to clients.

♦ Acted as Digital Strategist for various clients including Wilsonart, CertainTeed, Carmex, and 3M.♦ Collaborated with Design and User Experience team to complete research and discovery for website redesign project. Project spanned across three months and included stakeholder interviews, heuristic analysis, web analytics reporting, and competitive research. ♦ Led creation of final client deliverables of analysis, results, and digital personas.♦ Recreated project for second client in workshop format to condense timeline.♦ Led all digital activity for Carmex brand including determining yearly budgets, executing online projects, and managing social media activity.♦ Acted as digital lead in agency new business efforts including developing approach, strategy, and budget estimates.

♦ Consulted with various agencies including Modern Climate and Bingo Theory on specialty marketing initiatives. ♦ Fulfilled web analytics need for Best Buy by accessing Omniture data and reporting on kiosk usage. ♦ Completed online user testing for Andersen Windows as part of the information architecture phase of a website project. ♦ Created and presented final reports on testing results to Andersen clients. ♦ Acted as senior project manager for Content Management System implementation at Lifetime Fitness.

♦ Developed loyalty communication strategies based on in-depth research and persona development.♦ Implemented various tactics through multiple channels to encourage ongoing engagement with the program and brand.♦ Consulted with Decision Sciences teams to review historical data and make recommendations based on previous results to make constant improvements.♦ Prepared program presentations and delivered them to clients on a regular basis.♦ Assisted with managing projects from concept through execution.♦ Collaborated with business development team for new business meetings and pitches.

♦ Developed loyalty communication strategies based on in-depth research and persona development for clients such as Pampers, Ace Hardware.♦ Establish value propositions and integrated campaigns for loyalty program and overall marketing plan.♦ Implemented various tactics through multiple channels to encourage ongoing engagement with the program and brand. ♦ Consulted with Decision Sciences teams to review historical data and make recommendations based on previous results to make constant improvements and optimizations. ♦ Prepare program presentations and deliver them to clients on a regular basis. ♦ Assist with managing projects from concept through execution. ♦ Collaborate with business development team for new business meetings and pitches.

Managed a team of four who was responsible for weekly refresh content on www.getintothegame.com, a former subsite to Target's web presence. Weekly copy and artwork refreshes to align with release of new video games.

Collaboract Consulting specialized in results-based collaboration among organizations, partners, and teams. They concentrated on driving to measurable results that deliver value and support corporate strategy. I helped establish internal operational procedures for collaborative environment as Collaboract established itself. Led all internal initiatives such as mailing campaigns, web site development, and process development.

Consulted on strategy and architecture to ensure proper execution of customer-focused web sites. Facilitated cross-functional communication among: design, development, marketing, and clients to drive projects to completion. Maintained relationships with 12+ clients to provide them full support and service. Wrote proposals, client and team communications, call reports, etc. Developed and implemented internal operation systems as Ciceron's client base grew. Put project management procedures and documentation in place. Interviewed, trained and managed new staff.