Kristen Cullen Forti work email
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Kristen Cullen Forti personal email
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Kristen Cullen Forti phone numbers
Kristen is the founder of Epitome Executive Search and affectionately known as “The Connector” thanks to her penchant for bringing people together across all facets of her life - friends, couples, home buyers, professional peers and of course, accomplished C-level executives and employers. She founded Epitome Executive Search after realizing that executives who have been in the roles are best suited to lead matchmaking for companies. Prior to founding Epitome, Kristen worked at some of the country’s most innovative brands including Panera Bread, CVS Health, Dunkin’ Brands and Ecolab where she focused on targeted marketing, digital marketing, loyalty marketing, strategy and brand management. It was through her progressive leadership experience at these companies and her MBA at the Tuck School of Business at Dartmouth, that Kristen’s professional network grew. She embraced new marketing strategies and eventually brought this experience to reacHIRE, a company that helps executive women get back to work after a career break, where she helped bridge the gap between Talent and Marketing and support clients like Deloitte, Fidelity, and Wayfair. When she tried search for the first time, she knew that it is her "Superpower" and the rest is history!You can reach Kristen at: kristen@epitomeexecsearch.com
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PartnerFlatiron Search PartnersBoston, Ma, Us
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Founder & CeoEpitome Executive Search May 2019 - PresentBoston, Ma, UsWe deliver exemplary leadership talent.As a retained executive search firm, we operate as an extension of your talent acquisition team. When you partner with Epitome, you have our undivided attention to quickly find the C-level Executives, Vice Presidents, and Directors in Marketing, Finance & Strategy that you need.We use a combination of traditional recruiting, networking and social media-driven marketing strategies to connect employers and executive-level candidates committed to bringing out the best in one another. Through my work at dynamic brands like Dunkin’, Panera Bread, CVS, Ecolab, and reacHIRE, I understand the nuances inherent to the roles we fill because I have been in those leadership roles and worked alongside those executives.Let us find the Epitome of what you're looking for! -
Senior Director Of MarketingReachire Jul 2018 - May 2019Concord, Ma, Us -
Senior Advisor, Talent RecruiterReachire Oct 2017 - Jun 2018Concord, Ma, Us• Led full-cycle searches for a remote investment bank and Deloitte Consulting in their Cloud Engineering practice to hire a cohort of women for a Returnship program. • Launched reacHIRE into marketing on LinkedIn when the platform had not previously been used. Successfully created brand awareness that resulted in lead generation on both the candidate and company side.• Helped to bridge the gap between Talent and Marketing as we rebuilt our internal teams. Did the classic work of "a little bit of everything" within a growing startup.reacHIRE moves business forward by bringing women back to the workforce and/or helping high-achieving women make career pivots. Through gender diversity programs tailored to a company's unique culture and business needs, reacHIRE carefully selects and prepares under-the-radar talent into defined project assignments or permanent roles. reacHIRE women have experience across highly skilled, in-demand markets, outstanding career and academic credentials, and leadership acumen.
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Director, Customer Growth StrategyCvs Health May 2016 - Feb 2017Woonsocket, Ri, Us• Led a new team at CVS Health within the Loyalty and Personalization organization. Focused on elevating customer-centricity and developing growth opportunities based on our behavioral and attitudinal Customer Segmentation.• Surfaced a customer segment where $200M of cost could be cut because of layering and misuse of loyalty discounts.• Created hypothesis-driven customer strategies, in partnership with the data science team, to drive customer behavior. Utilized a test-and-learn methodology. -
Director Of Customer Marketing & Customer LoyaltyPanera Bread Jan 2013 - Sep 2014St Louis, Mo, Us• Managed and optimized MyPanera base program (16M+ members nationally) for best customer experience and most incremental profitability; program was profitable and garnering critical customer understanding for business.• Led loyalty program re-launch for 2014 to include status/recognition elements and to integrate digital touch points (social media, web, email) with the goal of driving engagement and increasing customer lifetime value (CLTV).• Led strategy development and team for direct-response email program (CRM); targeted campaigns drove monthly incremental frequency and net sales.• Led targeted customer acquisition through card-linked offers on retail bank loyalty platforms; personally initiated and brought in external partner to test this marketing channel at Panera in 2013 (Cardlytics) and acquired 300K new customers driving $2M incremental profit. -
Senior Manager, Customer Engagement Management & Customer LoyaltyPanera Bread Mar 2010 - Dec 2012St Louis, Mo, Us• Led national rollout of MyPanera program, the number one key strategic initiative for company in FY 2010, to 1500 bakery-cafes which drove 15% transaction lift from customers joining. Worked directly with the Founder/CEO of Panera, entire C-Suite team, and updated top 200 executives in the company, on a monthly basis, about progress.• Attained strong understanding of loyalty agency/CRM agency landscape by participating in RFP, leading transition of program to new 3rd party vendor, and leading cross-functional effort (marketing/IT/management) to bring customer database in-house. • Led team that established email communications platform for loyalty program; sent dynamic targeted emails to 8.5M members monthly. Customer response rate consistently twice industry average: ~40% open rate and ~9% click thru rate.• Managed UX designer, graphic design team, web developers to launch new mypanera.com site to support program registration and customer engagement.
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Assistant Marketing ManagerEcolab Jul 2008 - Feb 2010St. Paul, Mn, Us• P&L responsibility for $200M+ Manual Warewashing product portfolio—washing and sanitizing products for restaurants.• Launched premium pot and pan washing product: the first new product launch in the business unit in 5 years.• Brought product from feasibility to development; managed cross-functional partners through logistics of getting product into system; designed market test; engaged marketing and sales leadership; presented to sales teams to teach them the "pitch" for restaurant customers. Market test began in June 2009 and systemwide launch occurred in February 2010.• Part of the highly selective MBA Marketing Development Leadership Program where they compose a class of diverse leaders nationwide from top MBA programs each year. Hiring committee included the CEO and President of Ecolab. -
Mba InternVerizon Foundation Jun 2007 - Aug 2007Basking Ridge, Nj, Us• Reported to the President of the Foundation, Verizon Foundation is one of the top 10 corporate foundations in the U.S.• Conducted research and benchmarked philanthropic initiatives in the education and technology space for the president of the foundation to support future strategy. • Led employee outreach and communication events touting Thinkfinity.org, the foundation’s signature educational platform, to engage internal and external audiences around the country. -
Strategic Planning AnalystDunkin' Brands Apr 2005 - May 2006Canton, Ma, Us• Tracked year-over-year sales and studied marketing and development strategy for key competitors of Dunkin' Donuts, Baskin-Robbins, and Togo's in order to provide senior management with actionable information for 3-5 year planning.• Collaborated with internal stakeholders to understand competitive intelligence needs; created and maintained a central website for all employees seeking this information.• SPECIAL PROJECT: Corporate Social Responsibility Team [CSR] (2005-2006)- Team created the strategy and implementation plan for CSR platform across the Dunkin' Brands system, including creation of The Dunkin’ Brands Community Foundation in 2006 (partnership with Franchisees).- Selected by an Officer of the company to be 1 of 11 cross-functional team members in the entire company.- Conducted competitive landscape research and benchmarked best-practice organizations to inform decisions about CSR focus.• Part of the team that prepared the data room before the business was carved out by Bain Capital, Carlyle Group, and THL -
Assistant Brand Manager, Dunkin’ DonutsDunkin' Brands Jul 2003 - Mar 2005Canton, Ma, UsCo-managed launch strategy, positioning, and creation of new brand platforms: DunkinDonuts.com, Dunkin’ Donuts Card, In-shop Retail Merchandise. • Determined marketing strategy and managed team and external web vendor through successful execution of two annual calendars for DunkinDonuts.com based on analysis of user behavior, trends, industry data, and competitive landscape.• Managed Dunkin’ Donuts retail merchandise product line for national system, including strategy, partnering with finance for forecast, partnering with purchasing, and positioning product line for communication.
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Integrated Marketing Coordinator, Dunkin' DonutsDunkin' Brands Oct 2001 - Jun 2003Canton, Ma, Us• Supported projects for Advertising, Sales Promotion, and DunkinDonuts.com teams
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InternSmarterkids.Com Dec 1999 - Jan 2001• Interned (during all college breaks/summers) supporting various marketing functions. Teams included: Retail Buying, Product Management, and Public Relations
Kristen Cullen Forti Skills
Kristen Cullen Forti Education Details
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The Tuck School Of Business At DartmouthMaster Of Business Administration (Mba) -
College Of The Holy CrossSociology
Frequently Asked Questions about Kristen Cullen Forti
What company does Kristen Cullen Forti work for?
Kristen Cullen Forti works for Flatiron Search Partners
What is Kristen Cullen Forti's role at the current company?
Kristen Cullen Forti's current role is Partner.
What is Kristen Cullen Forti's email address?
Kristen Cullen Forti's email address is cu****@****ail.com
What is Kristen Cullen Forti's direct phone number?
Kristen Cullen Forti's direct phone number is +140177*****
What schools did Kristen Cullen Forti attend?
Kristen Cullen Forti attended The Tuck School Of Business At Dartmouth, College Of The Holy Cross.
What skills is Kristen Cullen Forti known for?
Kristen Cullen Forti has skills like Strategy, Marketing Strategy, Digital Marketing, Management, Leadership, Project Management, Brand Management, Customer Insight, Social Media Marketing, Integrated Marketing, Marketing, Digital Strategy.
Who are Kristen Cullen Forti's colleagues?
Kristen Cullen Forti's colleagues are Maggie Mccole, Andrea Laxton, Jessica Tully (She/her), Katherine Crosby, Gilly Hugener.
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