Kristen Goldberg

Kristen Goldberg Email and Phone Number

Vice President, Brand and Marketing @ Caribou Coffee
Minneapolis, MN, US
Kristen Goldberg's Location
Minneapolis, Minnesota, United States, United States
Kristen Goldberg's Contact Details
About Kristen Goldberg

Strategic and dynamic brand marketing leader with 20+ years of leadership experience across iconic global brands. I specialize in crafting and executing innovative marketing strategies that fuel brand growth, customer acquisition, and revenue uplift. My career hallmarks include delivering double-digit revenue growth, augmenting audience engagement, and driving record-breaking traffic with holistic data-driven campaigns. With my proven record in managing through complex organizational change and nurturing high-performing teams, I bring visionary leadership and strategic acumen to the organizations I work with, driving market dominance and building legacy consumer brands.

Kristen Goldberg's Current Company Details
Caribou Coffee

Caribou Coffee

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Vice President, Brand and Marketing
Minneapolis, MN, US
Kristen Goldberg Work Experience Details
  • Caribou Coffee
    Vice President, Brand And Marketing
    Caribou Coffee
    Minneapolis, Mn, Us
    View
  • Shutterfly, Inc.
    Senior Director, Brand Marketing And Planning, Chief Of Staff To Chief Growth And Strategy Officer
    Shutterfly, Inc. May 2020 - Aug 2024
    San Jose, Ca, Us
    Lead team to drive development of marketing strategies and campaigns that deliver revenue growth and new customer acquisition. Work directly with creative, communications and channel marketing teams to lead end to end execution. Manage external creative/ad and media agencies.
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  • Aveda
    Director, Consumer Engagement And Marketing Communications
    Aveda Nov 2019 - May 2020
    Developed and executed marketing strategies that engaged consumers across channels within North America. Led planning across omni-channel to create consumer programs and communication that delivered growth for Online, Retail, and Salon network.
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  • Aden & Anais Limited
    Global Marketing Director
    Aden & Anais Limited Dec 2018 - Oct 2019
    Lead brand positioning, including look/feel/tone, in all consumer-facing channels. Overhaul brand's visual strategy and change direction with content development. Set strategy and execution for social media, PR, influencer outreach, digital media and media partnerships. Manage global packaging refresh roll-out and new product packaging design.
  • Dunn Brothers Coffee
    Director Of Marketing
    Dunn Brothers Coffee Jul 2015 - Dec 2018
    Minneapolis, Mn, Us
    Brand owner, including leading brand and national marketing strategy. Lead content strategy, development and social/digital execution. Oversee brand communications, including public relations and social media. Set pricing and promotions for system. Manage design, packaging and concept development.
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  • General Mills
    Integrated Marketing Communications Manager
    General Mills Feb 2014 - Jan 2015
    Minneapolis, Minnesota, Us
    Developed and managed holistic communication plans. Managed all components of campaign development, implementation and measurement across earned, owned and paid media – from PR, to social media, to digital, to sampling and promotions. Represented various brands, including company’s organic brands (Cascadian Farm and Muir Glen).
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  • General Mills
    Manager And Head Of Function, Brand Pr Center Of Excellence
    General Mills Jul 2012 - Feb 2014
    Minneapolis, Minnesota, Us
    Led public relations function for General Mills US brands. Provided thought leadership across the company, and championed and influenced remarkable execution. Managed all public relations agency partners.
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  • General Mills
    Integrated Marketing Communications Manager
    General Mills Jul 2011 - Aug 2012
    Minneapolis, Minnesota, Us
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  • General Mills
    Pr Manager
    General Mills Jul 2006 - Jul 2011
    Minneapolis, Minnesota, Us
    Managed PR for various brands and divisions including: Pillsbury, Cheerios, Nature Valley, Fiber One, Cascadian Farm and Muir Glen, as well as health and wellness initiatives. Led development and execution of PR campaigns for equity building and new product launches. Implemented cause marketing campaigns and facilitated non-profit partner relationships. Crafted strategy and provided counsel to executive leadership and brand management teams, along with handling crisis situations such as product recalls and FDA warnings.
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  • Cone, Inc.
    Account Supervisor
    Cone, Inc. Jul 2001 - Jul 2006
    Boston, Massachusetts, Us
    Represented clients including: Whole Foods Market, Annie’s Homegrown, Perrier, Yoplait, Dunkin’ Donuts, Hasbro, Colombo Yogurt, American Heart Association and ConAgra Foods. Provided daily account management and strategic development on accounts; responsibilities included account administration, plan implementation and allocation of team responsibilities.
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  • Burson Marsteller
    Associate
    Burson Marsteller May 2000 - Jul 2001
    New York, Ny, Us
    Coordinated and executed strategic programs to increase brand awareness, introduced new products and/or encouraged brand loyalty among customers. Activities included event planning, promotions, trade show execution and media relations. Clients included McCormick Company, Inc. and Digital:Convergence Corporation
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Kristen Goldberg Skills

Cause Marketing Integrated Marketing Influencer Marketing Public Relations Strategic Public Relations Planning Social Media Marketing Communications Integrated Marketing Communications Planning Event Planning Crisis Communications Brand Architecture Strategic Communications Reputation Management Message Development Corporate Communications Brand Management Marketing Marketing Strategy Media Relations Strategy Digital Marketing Brand Development Social Media Marketing Leadership Brand Awareness Management Digital Media Advertising Television

Kristen Goldberg Education Details

  • S.I. Newhouse School Of Public Communications At Syracuse University
    S.I. Newhouse School Of Public Communications At Syracuse University
    Public Policy

Frequently Asked Questions about Kristen Goldberg

What company does Kristen Goldberg work for?

Kristen Goldberg works for Caribou Coffee

What is Kristen Goldberg's role at the current company?

Kristen Goldberg's current role is Vice President, Brand and Marketing.

What is Kristen Goldberg's email address?

Kristen Goldberg's email address is kr****@****lls.com

What is Kristen Goldberg's direct phone number?

Kristen Goldberg's direct phone number is +161272*****

What schools did Kristen Goldberg attend?

Kristen Goldberg attended S.i. Newhouse School Of Public Communications At Syracuse University.

What skills is Kristen Goldberg known for?

Kristen Goldberg has skills like Cause Marketing, Integrated Marketing, Influencer Marketing, Public Relations, Strategic Public Relations Planning, Social Media, Marketing Communications, Integrated Marketing Communications Planning, Event Planning, Crisis Communications, Brand Architecture, Strategic Communications.

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