Kristen Gragg Email & Phone Number

Cleveland, Oh, Us

Chicago, Illinois, Us

As a Senior Marketing Manager at JLL, I serve as the main Marketing point of contact within the company's Heartland Region--made up of 12 U.S. markets in Ohio, Western PA, Kentucky, Wisconsin, Missouri, and Iowa. I oversee all marketing and communications activities within the region, collaborating with business partners and JLL's Centers of Excellence to drive brand awareness and demand generation through integrated campaigns and content marketing. Key achievements:• Developed and executed the Law Firm Benchmarking Study in Pittsburgh, spearheading content development and marketing strategy, then successfully scaled the initiative to include all Heartland/Midwest markets, resulting in 160+ leads through a paid social campaign and generating 97,000+ impressions. The piece was also leveraged to secure new business opportunities for our Tenant Representation teams, driving revenue in JLL's Markets Advisory business segment. • Partnered with JLL Research team to develop and implement Tenant Migration campaign initiative in the region, which achieved a 5.5% engagement rate and 3,000+ impressions on LinkedIn, garnered 170+ form fills, and secured 3+ media placements in regional tier 1 media publications. • Segmented 400+ leads by occupier, investor, office, and industrial in 2023, and collaborated on a framework to track leads and share campaign engagements with sales teams.

Chicago, Illinois, Us

JLL, or Jones Lang LaSalle Incorporated, is a Fortune 200 global real estate professional services and investment management company. JLL offers a wide range of services including property leasing, investment and asset management, financial advisory, and property management, and more.As Marketing Manager, I led the development of marketing plans for several U.S. cities within the Great Lakes region, serving as the main point of contact for stakeholders and sales teams. In this role, I created and launched marketing plans designed to enhance brand awareness, drive revenue, and contribute to the business goals of JLL. Key achievements: • Developed and implemented a comprehensive global communications plan for COP27, including the creation of email templates, social media posts, video content, and other collateral, utilized by global marketing partners.• Implemented The Tilt Industrial Bulletin - a quarterly newsletter targeting industrial occupiers with relevant trends / topics impacting their real estate decisions. Newsletters garnered an average of ~500 engagements per issue and were leveraged in 10+ new business pursuits in the Heartland Region. • Identified client story (case study) opportunities, leading the content development process and project managing video for an investor-focused story.

Chicago, Illinois, Us

JLL, or Jones Lang LaSalle Incorporated, is a Fortune 200 global real estate professional services and investment management company. JLL offers a wide range of services including property leasing, investment and asset management, financial advisory, and property management, and more.As Senior Marketing Associate, I developed internal and external communications pieces that increased the awareness of JLL's brand in the Great Lakes region. Some key initiatives and deliverables included media relations efforts, developing key messaging documents for regional stakeholders, maintain a content calendar with media opportunities, bylines, social media and campaign content, and identify new ways to lead the industry conversation. Tactics: • PR: Identify priority outlets, crafting messaging to secure placement and coordinate interviews with subject matter experts.• Develop key messaging documents for market and regional stakeholders for key initiatives to establish consistent tone and message with internal and external audiences.• Partner with third-party PR agency to develop and maintain a content calendar, incorporating opportunities for bylines, pitches, social media posts, blogs, case studies, and more. • Plan and write compelling internal communications to encourage employee brand advocacy, including social media content, LinkedIn articles and bylines.• Project manage branding, collateral and key messaging for listed properties, serving as the main point of contact for clients and in-house design teams.• Partner with sales teams to support business development efforts, including the development of sales materials, thought leadership pieces, RFP writing and new business pitch development.

Cleveland, Oh, Us

• Managed three enterprise client accounts and oversee marketing and strategic communications activities, making sure all activities align with corporate marketing strategy’s goals and business priorities.• Developed talking points for key client stakeholders to support communications campaigns and strategic business objectives.• Maintained strong, effective relationships with client contacts, serving as the main point of contact for multiple accounts.• Developed monthly analytics reports with PR and comprehensive communication highlights and identify future opportunities / improvements to present to client teams and / or leadership.

Cleveland, Oh, Us

• Managed two enterprise client accounts and oversaw marketing and communications activities.• Supported with and execute strategic communications initiatives on client accounts including public relations, email marketing, content marketing, corporate communications, web and SEO, and social media initiatives.• Developed cohesive content calendars and content marketing plans for client accounts to align with lead prospects within the sales funnel at all levels.• Wrote media pitches, news releases, award entries and more to secure media coverage for client accounts. As a result, increased media placements for JLL’s Great Lakes Region by 10 percentin 2016 vs. 2015.• Led discovery phase for new business opportunities, including initial research, project scope, drafting buyer personas, identify strategic communication priorities, social media audits and more.• Monitored proactive and reactive media mentions (print, digital and social) for client accounts, including B2B and B2C.

Conducted content production, social media management, and media relations for client accounts in the healthcare and consumer goods industries.

Columbus, Oh, Us

Worked alongside account leads to develop media advisories, media lists, proactive pitches, and social media content for both B2B and B2C clients.

Bowling Green, Oh, Us

Led the development of the hospital's weekly internal e-newsletter, which included interviewing subject matter experts, drafting content, and design. Working alongside the Marketing & Communications department, I also supported with media relations efforts including liaising with print and broadcast outlets, and drafting news releases and media advisories.

• Created new FAQ fact sheet• Wrote news releases on upcoming events• Updated social media accounts (Twitter, Facebook, Instagram)• Introduced new social media campaigns• Wrote blog entries for ReTail Shop• Created target lists for potential sponsors/vendors for events• Conducted and write a communication audit reviewing the organization, social media & communication strategy*Part of Journalism 3440 Public Relations Writing Service Learning Project

• Wrote feature stories on Komen NW Ohio grantees, breast cancer survivors, volunteers and fundraisers.• Created and monitored content for social media marketing communications• Wrote news releases on organization• Attended events, fundraisers as Komen NW Ohio representative, shooting videos/photo • Updated affiliate online photo albums• Provided live social media coverage for 2014 Race for the Cure events• Assisted with light clerical work and data management• Organized media clippings as well as key fundraiser/organization info for media outlets (newspapers, magazines, radio stations)

• Produced stories for daily Record-Courier, eight other weekly newspapers • Updated and monitor social media sites with new stories, polls, etc.• Wrote stories for Ohio Oil & Gas (monthly magazine) and KSU Connection (Kent State University catalog)• Shot photos and video clips for stories

Bowling Green, Oh, Us

• Produced stories for weekly newspaper• Copy edited news articles• Managed and updated social media sites (i.e. Facebook, Twitter, Pinterest) and post stories to sites• Produced live coverage of major events on social media sites