Responsible for leading the Customer Marketing team, with a focus on scaling programs and building out the function within the organization.- Guide the team in designing marketing campaigns that increase customer value realization, drive expansion pipeline and grow customer adoption. - Ensure Customer Marketing strategies align to go-to-market plays and corporate goals- Develop and implement advocacy strategies aimed at building more advocates and amplifying output of stories. - Work closely with Global Demand Generation and Product Marketing to implement and maintain integrated campaign framework.- Partner with cross-functional teams, including product management, customer success and product marketing to drive alignment and ensure cohesive execution of customer growth initiatives. - Drive continuous improvement using data-centric approach. - Build and launch executive customer advisory board program.

Team leader focused on driving revenue growth at strategic customer accounts. Develop relationships and establish alignment with Customer Success, Account Management and Marketing to ensure output represents corporate objectives. Skilled at taking big ideas and turning them into actionable, measurable campaigns.

Workhuman® helps forward-thinking companies energize their cultures, unlock their employees’ passion and potential, and unite their workforce around a shared purpose. With the world’s fastest-growing social recognition and continuous performance management platform, our mission is to lead the movement to celebrate the power of humanity in the workplace through gratitude and peer-to-peer recognition. Workhuman® Cloud uncovers provocative workplace data and human insights, delivering tangible results powered by our core belief — the more motivated and valued employees are, the more they can perform the best work of their lives. Workhuman (formerly known as Globoforce) was founded in 1999 and is co- headquartered in Framingham, Mass., and Dublin.

- Manage Customer Success brand marketing and thought leadership through core messaging, content development and digital marketing efforts- Provide product marketing support for the PTC Services Portfolio through the development of high quality marketing assets and collateral for internal and external audiences- Develop sales enablement messages and assets for the PTC Field Organization- Ensure a regular digital marketing presence on PTC.com and social media to advance thought leadership and lead generation.- Drive alignment cross-functionally, building strong relationships with key stakeholders and communicating effectively

- Work cross-functionally to define content marketing strategy - Develop and drive inbound marketing campaigns with the goal of increasing brand awareness and lead generation- Grow closed loop marketing via marketing automation software and salesforce CRM- Manage team in the design and development of brand communications - Oversee product launches

Work closely with Senior Management and Sales to drive lead generation through the execution of trade shows, email marketing, web conversions and live-chat. Oversee corporate website, analyze performance and maintain content via CMS.

Key member of the marketing team helping develop and deliver marketing programs for multiple sales distribution channels- direct, strategic enterprise, distributors, resellers and OEMs.​ Responsible for coordinating and executing marketing events.​ Manage and maintain the content and contribute to the creation of new sales collateral.​

• Collaborated with multiple business units and creative agencies to develop marketing collateral. Ensured that collateral was on-brand and customized to the individual business unit needs. • Drove digital projects including website and portal redesigns. Managed intranet and website updates using content management system• Responsible for marketing project management. Created strategies, obtained internal buy in, set timelines, managed deliverables and developed contingency plans• Served as primary point of contact for external public relations agency. Aligned individual business unit goals with corporate marketing goals. Facilitated corporate media trainings, live television broadcasts, media/press releases and print interviews• Spearheaded strategy and execution of corporate sponsorships (30+ annually). Managed timeline and deliverables. Proofed creative for print ads. Secured donations. Distributed firm wide communications. Coordinated corporate representation• Optimized internal communication structure, drafted and disseminated various internal communications via email and company portal • Worked cross-functionally to manage conferences, meetings and events for external clients; 254 Analyst Marketing days, 25 Physician events and 3 healthcare conferences annually• Analyzed monthly productivity reports and recommended improvements based on findings• Established best practices to streamlined projects and events. • Produced event conference books, signage, evaluations, and promotional give-aways

Americorps and Mile High Youth Corps improve communities and the lives of youth by putting young people to work in urban neighborhoods, public parks and open spaces.• Served as Senior Crew Leader and Marketing Intern• Presented informational lectures to colleges and businesses about the Youth Corps • Managed the logistics, promotions and ticket sales for various fundraising events• Recruited and trained volunteers for multiple service projects

Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories.• Partnered with regional sales reps to ensure customer satisfaction through timely, accurate order placement. Built understanding of footwear client’s customers and business objectives• Supported the sales team and clients by supplying technical product information, shipping information, allocation figures, product launch information, and analytical support• Maximized customer satisfaction by coordinating with internal departments and working with account buyers to book product • Resolved customer service issues such as defects and returns