• Research and develop marketing communications and recruitment plans to support target disciplines and markets and agree the scope of those plans with internal stakeholders. • Coordinate the delivery of plans and projects across the interests of separate work units by providing an account management interface between College stakeholders’ internal service providers (e.g. Digital Marketing & Recruitment, Media & Communications) and other central administrative functions (e.g. student administration). This includes: - Liaison with College stakeholders to secure their participation in events and other marketing activities, and to keep them informed on upcoming marketing events, campaigns and projects. - Development of marketing briefs and plans for internal and external service providers. - Management of project timelines and approval processes, including large scale projects that may be led by other work units (e.g. Course Guides). - Attendance at University recruitment events. • Independently monitor and review content for assigned target disciplines (e.g. web pages, videos, presentations) to ensure La Trobe’s materials remain accurate, compelling and effective • Initiate development of innovative and engaging discipline content that clearly articulates the value propositions of specific La Trobe programs to specific audience groups. • Plan and execute a product training plan for assigned target disciplines to ensure customer-facing staff understand the key benefits of specific programs and are able to counsel students accurately. • Identify and coordinate the distribution of all marketing content through various marketing and recruitment channels • Tracking the effectiveness of specific content improvements in terms of impact on marketing and recruitment outcomes and reporting this information back to internal clients. • Lead the development of standards, guidelines, checklists and support documents to streamline efficient management of projects.

Key responsibilities include: • Editing and production of various publications including major guides for the international and domestic market • News development and distribution including digital newsletters and press releases • Video direction, script writing and storyboarding • Working closely with the digital agency on SEO metatags and SEM ad copy • Updating web content via Matrix CMS • Speech writing • Editing and proofing various documents • Regular statistic reporting

Key responsibilities included: • Editing and production of various publications including tier two guides, various flyers and university advertorial profiles for the international market • News development and distribution including digital newsletters and press releases • Regular communication updates to international agent database • Updating web content via Matrix CMS • Speech writing • Editing and proofing various documents • Regular statistic reporting

Key responsibilities included: • Editor of Business Excellence magazine – VECCI’s flagship publication • Editor of RADAR – VECCI’s weekly communication sent to approximately 47,000 people • Writing articles, press releases and web content • Writing blog articles and social media content • Blog management • Writing and editing event copy • Writing weekly regional columns for the Ballarat Courier, Bendigo Advertiser and Geelong Business News • Writing CEO updates and speeches • Media relations and liaison • Producing media and board reports and media analysis