Kristen Harrison Email & Phone Number

Richmond, Us

Richmond, Va, Us

Full-stack customer acquisition, retention, loyalty, and experience strategy in high-growth startup environment.- Content and Communications- Product Development & Marketing- Social Media (Paid & Organic) strategy- B2B & B2C acquisition strategy- Influencer and Event marketing

Glen Allen, Virginia, Us

Managed Kroger Corporate Client account providing competitor insight on retail pricing and innovative solutions to maintain competitive pricing advantage against low cost grocery leaders for all 18 brand divisions. Member of internal corporate strategy team, a cross-department leadership team providing strategic direction for organizational, internal process, marketing, and client service development. Task force lead for Client Service Department reoganization, data validation procedure, and client data conversion upgrade.

Phoenix, Arizona, Us

Responsible for M&A Strategy and Team Transition acting as an internal consultant to consolidate client service, sales and marketing teams, and operational process procedures between the two organizations. Helped design growth marketing strategy that utilized the internal skills of the cross-functional organizations mixing offline and online media to grow both the internal products and agency divisions. Helped guide B2B clients on strategy and conversion optimization

Responsible for maintaining internal communication between key stakeholders among each division to ensure clear interaction between divisions and to clients. Report directly to the COO and CEO to ensure clear focus and strategic vision is communicated to each division. Responsible for managing, identifying, and documenting process, procedure, and operational improvements. Oversee the implementation of Counterpoint, a company-wide inventory management and billing software. Provide sales and client support as needed by each division by developing reports and and detailed presentations. Providing guidance to B2B and B2C clients for sales funnel and conversion guidance through customer journey mapping, detailed institutional knowledge documentation and data analysis.

Maintained and managed all client media campaigns including buying media, maintaining client reporting, and client customer service. Responsible for annual advertising budget over $10 million resulting in over $1.5 million in revenue for the organization. Accountable for managing, identifying, and documenting process, prodcedure, and operational improvements within the agency division. Conducted research for media and marketing analysis before, during, and upon completion of all campaigns. Guided initial client data collection and requirement gathering before, during, and after sales process.

Consulted with small local businesses on their media needs and helped introduce them to local marketing agencies. Managed small test budgets to drive customer acquisiton through radio and online marketing campaigns. Created client reports and presentations in order to communicate both sales and campaign goals

Robinson Radio is a full service national, radio only, advertising agency specializing in direct response, host endorsement, and branding radio campaigns. Named to Inc 500 Fastest Growing Privately Owned Companies in 2009, Inc 5000 in 2010 and 2011.Responsible for planning and managing media placement for clients, maintaining advertising budgets of over 10 million annually to support ongoing growth to more than 20 national companies. Establishing strategic partnerships and relationships with outside media vendors on a local and national level. Collaborating with Sales, Strategy, Operations, IT, and Finance teams to determine best placement and practices for clients. Managing a diverse group of individuals. Aided in growing multiple campaigns from weekly budgets of $5k to over $100k. Testing budgets average weekly growth of 100%. Forecasted and developped client specific strategic plans based on data analysis. Helped design and layout functionality for prorietary Client Management Software and Database. Negotiated and oversaw implementation of Strata Media Software: Strata View32, SBMS, and SBMS.NET

Planned and negotiated network, regional, syndicated, local broadcast, satelitte, and internet radio. Trained three new media buyers in Direct Response media planning and buying. Worked with Sales and Operations teams to improve client inferfacing through upgrades to media reporting

Managed daily, weekly, monthly, quarterly and annual client and vendor reporting. Performed market and demographic research to support better media buying decisions. Configured and formatted company report tempates for both clients and media vendors. Instrumental in establishing best business practices as one of Robinson Radios first employees. Facilitated media buying, data recording, traffic and affidavit/invoice collection

Virginia Bionutrients creates unique supplements which improve focus and energy. Helped to successfully formulate the FuserBar: a micro energy bar utizing RNA and Royal Jelly to create a natural energy energy and focus boost. Worked closely with the founder of the company to incorporate Virginia Bionutirents, LLC (a new corporation in 2006). Aided in developpment of initial marketing concept. Facilitated first plant manufacturing process with remote candy factory, focusing on 4 unique varieties

kSero, provided an alternative to medication for children and adults diagnosed with ADHD, ADD, and AutismTrained to utlilize industry specific software and hardware including BrainTrain, and Neurofeedback. Oversaw client appointments by monitoring and progress and providing aide during training exercises. Administered and scored client assessment examinations. Helped provide nutritional and supplemental guidance to clients. Trained and managed summer internship programs for college students. Facilitated internship research study of effectiveness of RNA supplement during vigorous exercise. Learned and performed basic configuration of multiple ERP systems

Atlanta, Georgia , Us

Undergraduate research assistant in the Biomedical Engineering Department

Coordinated group sales outings and picnics. Helped organize and run concerts and promotional events for the park.

Bachelor Of Science (B.S.), Biomedical/Medical Engineering

Master Of Business Administration (M.B.A.), Global Business - Strategy And Growth