Kristen Hird Email & Phone Number

Battle Creek, Michigan, United States

Optimize sales and return on investment by leveraging price and promotional tools to balance pricing and trade investment. Build and deliver promotional plan insights to develop best practices and answer business questions.Collaborate with account teams to develop guidelines and re-plan promotions to drive top and bottom line growth. Enhance retailer partnership and credibility by building fact-based sell-in material and providing training on how to use post event tools.

Battle Creek, Mi

Conduct competitive pricing analyses for internal and external customers and communicate findings in a simple and effective manner. Develop short-term and long-term pricing strategies by providing base price guidelines, price gap optimization, promotional price optimization, as well as tracking implemented pricing and trade plans.Serve as a team leader for pricing related data and reporting. Provide recommendations on optimal SKU mix and brand assortment to drive profitability.Compile and analyze market data to compare Kellogg performance versus competitors and identify trends that drive the business.

Battle Creek, Mi

Support information-driven business decisions through the use of Nielsen, IRI, and SAP data. Provide insights and recommendations to account managers on promotional pricing strategies. Insights include strategic and tactical guidance on investment, display, and price tactics to optimize NSV, lift, and ROI.Align and validate data to ensure accuracy by looking for discrepancies and outliers.Develop presentation materials to clearly communicate insights and recommendations.

Battle Creek, Mi

Assisted sales employees with technology inquiries, replacements, and ad hoc questions. Proactively sought opportunities to analyze various types of data sets and develop graphical representations in Excel to help managers better understand their businesses.

Kalamazoo, Mi

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Psychology, Statistics (Minor)

Activities and Societies: Alpha Phi Omega

Education record