Kristen Jacobs Email and Phone Number
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Multimedia Recruitment Advertising >• Maximizing the return on job ad spend using a custom metrics infrastructure• Management of programmatic and cpc advertising for management and frontline roles• Evaluating media sources for top talent in a broad range of hiring areas• Creating compelling employment marketing messages• Project management and oversight of career website development and content creationDigital Marketing Management >• Digital asset management and content creation - websites, blogs, social media• Media planning and campaign management• Social management platforms – e.g. Shoutlet, Que Social, Social Mention, Radian6, HootSuite – including integration of apps • Analytical skills and understanding of digital media evaluation methods and platforms• Understanding and developing social media funnels and tying activity back to lead generation• Channel / community management skills – Facebook, Pinterest, Instagram, YouTube, Twitter, Linkedin, Blogs, and Forums• Familiarity with social CRM / community platforms as well as lead automation platforms
Ancestry
View- Website:
- ancestry.com
- Employees:
- 1815
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Talent Brand And Marketing ManagerAncestrySartell, Mn, Us -
Talent Brand & Marketing ManagerAncestry Oct 2023 - PresentLehi, Ut, Us -
Talent Acquisition Marketing ManagerAncestry Oct 2022 - Oct 2023Lehi, Ut, Us -
Senior Advertising Campaign ManagerSmartrecruiters Jan 2022 - Oct 2022San Francisco, Ca, UsCreating strategic programmatic advertising campaigns for #hiringsuccess. Optimizing, analyzing and reporting on SmartJobs programmatic advertising campaigns for key customers, helping them achieve their hiring goals faster, smarter. -
Employment Branding ManagerSodexo Nov 2013 - Jan 202292866 Issy Les Moulineaux Cedex 9, FrResponsible for promoting the Sodexo employment brand to internal and external target audiences, while providing recruitment and candidate engagement support. Strengthen Sodexo’s position on the forefront of recruitment technology by developing and applying recruitment marketing strategies in innovative media outlets and applications. Develop strategic media partnerships using data-driven approach, managing programmatic and PPC/PPA campaigns for management and frontline internal stakeholders. -
Web Content & Community ManagerCreative Memories Mar 2011 - Aug 2013St. Cloud, Mn, UsDevelop social media strategy for the pioneer in the scrapbooking industry. Create, curate, implement and manage content for social media channels. • Develop social media strategies – channel, content, targets, brand guidelines• Write and curate content for digital media assets• Utilize social monitoring tools and integration of apps• Identify influencers, through social monitoring tools and custom analysis• Provide social direction with strong analytical skills and understanding of social media evaluation methods and platforms• Understand and develop social media funnels and tie activity back to lead generation• Channel / community management skills – Facebook, Pinterest, Twitter, YouTube, Linkedin, Instagram, BlogsUsed social media to successfully battle Minnesota's top brands (Target, Mall of America, The Mayo Clinic...to name a few) to be named Minnesota's Best Brand by the Minneapolis/St. Paul Business Journal in 2011. -
Marketing Promotions ManagerMerrill Corporation Feb 2010 - Mar 2011Manage marketing and promotional programs for Real Estate and Direct Selling clients. Drive brand awareness and customer acquisition for revenue growth and favorable P&L scenario for the consumer markets. Develop the architecture (design, copywriting, layout, media type) and execution of cost-effective advertising, e-marketing and direct mail campaigns involving a variety of media and collateral methods (catalog, web, events, direct mail, press releases, advertising, e-commerce). Create and direct ongoing marketing plans for e-commerce websites, including functionality, design, promotion, search engine marketing and website analysis. Accountable for social media activities including industry social media websites, Facebook, Twitter and various blogs.
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Director Of Sales/Marketing912 Regency Plaza / Mi Famiglia Sep 2009 - Feb 2010UsMarketing and sales development for a premier meeting venue in Central Minnesota. -
Marketing DirectorIntersection Marketing Services Aug 2007 - Sep 2009Account development and management for a wide variety of firms, including those in manufacturing, medical, retail, communications and telecomm.
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Director Of Sports & Special EventsSt. Cloud Area Convention And Visitors Bureau 2001 - 2007Market the St. Cloud Area as a premier sports destination for amateur athletic events. Manage relationships with local facilities, hotels, venues and attractions; develop relationships with local, state, regional and national event planners.
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Assistant General ManagerSt. Cloud River Bats Baseball Organization May 2000 - Aug 2001Work with sponsors, fans, season ticket holders and host families to ensure the true Minnesota baseball experience is delivered. Oversee staff; program development; game day production; sponsorship sales; and fun.
Kristen Jacobs Skills
Kristen Jacobs Education Details
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St. Cloud State UniversityMass Communications -
University Of Wisconsin-Eau ClaireMass Communications -
Mounds View
Frequently Asked Questions about Kristen Jacobs
What company does Kristen Jacobs work for?
Kristen Jacobs works for Ancestry
What is Kristen Jacobs's role at the current company?
Kristen Jacobs's current role is Talent Brand and Marketing Manager.
What is Kristen Jacobs's email address?
Kristen Jacobs's email address is kr****@****ail.com
What is Kristen Jacobs's direct phone number?
Kristen Jacobs's direct phone number is +132042*****
What schools did Kristen Jacobs attend?
Kristen Jacobs attended St. Cloud State University, University Of Wisconsin-Eau Claire, Mounds View.
What are some of Kristen Jacobs's interests?
Kristen Jacobs has interest in Social Services, Digital Media, Traveling, Running, Disaster And Humanitarian Relief, Crossfit, Health.
What skills is Kristen Jacobs known for?
Kristen Jacobs has skills like Social Media Marketing, Social Media, Marketing, Marketing Strategy, Facebook, Copywriting, Public Relations, Leadership, Blogging, Management, Marketing Communications, Training.
Who are Kristen Jacobs's colleagues?
Kristen Jacobs's colleagues are Mckinzie Taylor, Kimberly Martin, Brittney Vine-Cameron, Amy Seifert, Jerry Collings, Supriya Vangavallu, Shayne Sing.
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