Kristen Jacobs

Kristen Jacobs Email and Phone Number

Talent Brand and Marketing Manager @ Ancestry
Sartell, MN, US
Kristen Jacobs's Location
Sartell, Minnesota, United States, United States
About Kristen Jacobs

Multimedia Recruitment Advertising >• Maximizing the return on job ad spend using a custom metrics infrastructure• Management of programmatic and cpc advertising for management and frontline roles• Evaluating media sources for top talent in a broad range of hiring areas• Creating compelling employment marketing messages• Project management and oversight of career website development and content creationDigital Marketing Management >• Digital asset management and content creation - websites, blogs, social media• Media planning and campaign management• Social management platforms – e.g. Shoutlet, Que Social, Social Mention, Radian6, HootSuite – including integration of apps • Analytical skills and understanding of digital media evaluation methods and platforms• Understanding and developing social media funnels and tying activity back to lead generation• Channel / community management skills – Facebook, Pinterest, Instagram, YouTube, Twitter, Linkedin, Blogs, and Forums• Familiarity with social CRM / community platforms as well as lead automation platforms

Kristen Jacobs's Current Company Details
Ancestry

Ancestry

View
Talent Brand and Marketing Manager
Sartell, MN, US
Website:
ancestry.com
Employees:
1815
Kristen Jacobs Work Experience Details
  • Ancestry
    Talent Brand And Marketing Manager
    Ancestry
    Sartell, Mn, Us
  • Ancestry
    Talent Brand & Marketing Manager
    Ancestry Oct 2023 - Present
    Lehi, Ut, Us
  • Ancestry
    Talent Acquisition Marketing Manager
    Ancestry Oct 2022 - Oct 2023
    Lehi, Ut, Us
  • Smartrecruiters
    Senior Advertising Campaign Manager
    Smartrecruiters Jan 2022 - Oct 2022
    San Francisco, Ca, Us
    Creating strategic programmatic advertising campaigns for #hiringsuccess. Optimizing, analyzing and reporting on SmartJobs programmatic advertising campaigns for key customers, helping them achieve their hiring goals faster, smarter.
  • Sodexo
    Employment Branding Manager
    Sodexo Nov 2013 - Jan 2022
    92866 Issy Les Moulineaux Cedex 9, Fr
    Responsible for promoting the Sodexo employment brand to internal and external target audiences, while providing recruitment and candidate engagement support. Strengthen Sodexo’s position on the forefront of recruitment technology by developing and applying recruitment marketing strategies in innovative media outlets and applications. Develop strategic media partnerships using data-driven approach, managing programmatic and PPC/PPA campaigns for management and frontline internal stakeholders.
  • Creative Memories
    Web Content & Community Manager
    Creative Memories Mar 2011 - Aug 2013
    St. Cloud, Mn, Us
    Develop social media strategy for the pioneer in the scrapbooking industry. Create, curate, implement and manage content for social media channels. • Develop social media strategies – channel, content, targets, brand guidelines• Write and curate content for digital media assets• Utilize social monitoring tools and integration of apps• Identify influencers, through social monitoring tools and custom analysis• Provide social direction with strong analytical skills and understanding of social media evaluation methods and platforms• Understand and develop social media funnels and tie activity back to lead generation• Channel / community management skills – Facebook, Pinterest, Twitter, YouTube, Linkedin, Instagram, BlogsUsed social media to successfully battle Minnesota's top brands (Target, Mall of America, The Mayo Clinic...to name a few) to be named Minnesota's Best Brand by the Minneapolis/St. Paul Business Journal in 2011.
  • Merrill Corporation
    Marketing Promotions Manager
    Merrill Corporation Feb 2010 - Mar 2011
    Manage marketing and promotional programs for Real Estate and Direct Selling clients. Drive brand awareness and customer acquisition for revenue growth and favorable P&L scenario for the consumer markets. Develop the architecture (design, copywriting, layout, media type) and execution of cost-effective advertising, e-marketing and direct mail campaigns involving a variety of media and collateral methods (catalog, web, events, direct mail, press releases, advertising, e-commerce). Create and direct ongoing marketing plans for e-commerce websites, including functionality, design, promotion, search engine marketing and website analysis. Accountable for social media activities including industry social media websites, Facebook, Twitter and various blogs.
  • 912 Regency Plaza / Mi Famiglia
    Director Of Sales/Marketing
    912 Regency Plaza / Mi Famiglia Sep 2009 - Feb 2010
    Us
    Marketing and sales development for a premier meeting venue in Central Minnesota.
  • Intersection Marketing Services
    Marketing Director
    Intersection Marketing Services Aug 2007 - Sep 2009
    Account development and management for a wide variety of firms, including those in manufacturing, medical, retail, communications and telecomm.
  • St. Cloud Area Convention And Visitors Bureau
    Director Of Sports & Special Events
    St. Cloud Area Convention And Visitors Bureau 2001 - 2007
    Market the St. Cloud Area as a premier sports destination for amateur athletic events. Manage relationships with local facilities, hotels, venues and attractions; develop relationships with local, state, regional and national event planners.
  • St. Cloud River Bats Baseball Organization
    Assistant General Manager
    St. Cloud River Bats Baseball Organization May 2000 - Aug 2001
    Work with sponsors, fans, season ticket holders and host families to ensure the true Minnesota baseball experience is delivered. Oversee staff; program development; game day production; sponsorship sales; and fun.

Kristen Jacobs Skills

Social Media Marketing Social Media Marketing Marketing Strategy Facebook Copywriting Public Relations Leadership Blogging Management Marketing Communications Training Lead Generation Public Speaking Online Marketing Web Analytics Digital Media Web Marketing Promotions E Commerce Creative Direction Strategic Partnerships Sem Email Marketing Event Management Crm Direct Marketing Pinterest Content Strategy Business Development Facebook Marketing Social Networking Account Management Direct Mail Social Media Monitoring B2b Market Planning Community Management Twitter Youtube Brand Awareness Social Media Measurement Newsletters Channel Strategy

Kristen Jacobs Education Details

  • St. Cloud State University
    St. Cloud State University
    Mass Communications
  • University Of Wisconsin-Eau Claire
    University Of Wisconsin-Eau Claire
    Mass Communications
  • Mounds View
    Mounds View

Frequently Asked Questions about Kristen Jacobs

What company does Kristen Jacobs work for?

Kristen Jacobs works for Ancestry

What is Kristen Jacobs's role at the current company?

Kristen Jacobs's current role is Talent Brand and Marketing Manager.

What is Kristen Jacobs's email address?

Kristen Jacobs's email address is kr****@****ail.com

What is Kristen Jacobs's direct phone number?

Kristen Jacobs's direct phone number is +132042*****

What schools did Kristen Jacobs attend?

Kristen Jacobs attended St. Cloud State University, University Of Wisconsin-Eau Claire, Mounds View.

What are some of Kristen Jacobs's interests?

Kristen Jacobs has interest in Social Services, Digital Media, Traveling, Running, Disaster And Humanitarian Relief, Crossfit, Health.

What skills is Kristen Jacobs known for?

Kristen Jacobs has skills like Social Media Marketing, Social Media, Marketing, Marketing Strategy, Facebook, Copywriting, Public Relations, Leadership, Blogging, Management, Marketing Communications, Training.

Who are Kristen Jacobs's colleagues?

Kristen Jacobs's colleagues are Mckinzie Taylor, Kimberly Martin, Brittney Vine-Cameron, Amy Seifert, Jerry Collings, Supriya Vangavallu, Shayne Sing.

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