Kristen Kopel Email and Phone Number
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Strategy | Employee Development | Metrics Driven Management Driven professional utilizing natural curiosity and ability to inspire and influence change to deliver results. Objective, decisive, and able to align diverse interests to improve processes and meet goals. Creates culture of empowerment by challenging others to think and reach for more. Effective at communicating expectations and consistently showing recognition for quality performance at all levels.
Project Brilliant
View- Website:
- projectbrilliant.com
- Employees:
- 9
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Vice PresidentProject Brilliant Aug 2017 - PresentIndianapolis, Indiana AreaAgile training and consulting firm enabling large enterprises to become more effective by applying Agile and Lean principles to the entire organization. Specializing in Agile Transformation for large enterprises.Client Engagement-Maintained a client retention and renewal rate of 60%+ over 5 year period-Created client engagement programs to increase visibility to progress and successMarketing Strategy-Successful use of lead generation events to fill sales pipeline-Full implementation of sales and marketing integrated CRM Revenue Growth-Doubled revenue for 3 consecutive years-Total revenue growth of 329% over 6 yearsOrganizational Administration-Developed employee benefit program offering more than $2000 in employee retention incentives per year-Designed and implemented a formal Feedback Culture program to improve organizational success
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Regional Business Manager - Tissue DiagnosticsRoche Diagnostics Apr 2015 - Dec 2016Indianapolis, InCoached and developed six senior sales specialists across western US. Served as internal liaison to marketing and positively influenced new product launch metrics and market penetration plan. Navigated cross-matrix reporting structure to improve sales performance for all products and regions. • Improved instrument sales performance of region from >50% to 100+% of goal in one year through disciplined funnel management and removal of internal barriers.• Reduced average sales cycle 4 months ahead of strategic product launch -
Group Marketing ManagerRoche Diagnostics Jan 2014 - Apr 2015Led team of four marketing managers responsible for customer segmentation, brand management, digital marketing, and distribution channel management. Implemented metrics-driven and integrated marketing campaigns. • Established digital marketing strategy, generating double-digit growth in lead generation year- over-year.• Improved eProcurement capabilities via punch-out eCatalog, improving customer online shopping experience while streamlining back end processes. • Saved >$75K annually by influencing and persuading global marketing partners to adopt and financially support US contracts with eProcurement and content marketing vendors.
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Segment Marketing ManagerRoche Diagnostics Feb 2011 - Jan 2014Developed umbrella market strategy for integrated pharma partners, including pharma/biotech, CRO, academic partnerships, and CMOs. Collaborated across multiple business lines to penetrate untapped market potential. Manage market analysis, market messaging, metric development and tracking, sales training. • Increased revenue from new customer base through cross-selling opportunities within integrated pharma partners.• Detailed market analysis resulting in key account target change and more effective resource utilization. • Developed sales training program focused on application of product knowledge to customer base generating immediate cross-selling opportunities.
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Marketing Manager - Corporate AccountsRoche Diagnostics Oct 2008 - Feb 2011Coordinated all business line messaging to high value accounts in Reference Lab, Contract Research, Pharmaceutical, Federal Government, and Group Purchasing segments. Optimized RFI and RFP responses and pricing strategy to position company for contract award.• Doubled customer touchpoints via collaboration and publication of account success stories with business partners.• Standardized processes for supplying product to global accounts, ensuring sustainability, business growth and competitive marketplace advantage.• Developed consistent, relevant sales education program to prepare senior representatives for executive-level conversations on dynamic healthcare environment during introduction of Affordable Care Act.
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Manager Of Marketing - Diabetes CareRoche Diagnostics Nov 2004 - Oct 2008Oversaw commercialization activities, including customer requirements, market research, product launch pilots, and key opinion leader development for information technology and management products. Coordinated US market needs with global development teams. Managed marketing associates. • Defined and executed product portfolio strategy for both new and mature product lines within diabetes care technology products, identifying which products to phase out and which to launch. • Created unique approach to target market, facilitating differentiation of brand in highly-competitive industry.• Implemented strategic plan by leading global cross-functional team.
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Senior Account ManagerRoche Diagnostics Apr 2001 - Nov 2004•Managed $3.5M territory of 20+ active accounts resulting in profitable growth every year in the position (three years).•Succeeded in developing new business opportunities with value greater than $1M in revenue.•Extended sales reach into new markets through business development activities and collaboration with external partners.
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Team Leader, Hospital Technical SupportRoche Diagnostics May 1999 - Apr 2001
Kristen Kopel Skills
Kristen Kopel Education Details
Frequently Asked Questions about Kristen Kopel
What company does Kristen Kopel work for?
Kristen Kopel works for Project Brilliant
What is Kristen Kopel's role at the current company?
Kristen Kopel's current role is Vice President Engagement Planning.
What is Kristen Kopel's email address?
Kristen Kopel's email address is kr****@****pel.net
What schools did Kristen Kopel attend?
Kristen Kopel attended Indiana University - Kelley School Of Business, Indiana University Bloomington.
What skills is Kristen Kopel known for?
Kristen Kopel has skills like Cross Functional Team Leadership, Product Marketing, Product Launch, Strategy, Medical Devices, Business Development, Market Development, Sales Operations, Marketing Management, Pharmaceutical Industry, Life Sciences, Biotechnology.
Who are Kristen Kopel's colleagues?
Kristen Kopel's colleagues are Andy Lien, Roman Kopel, Diana Williams.
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Kristen K.
United States
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