Kristen Kovach Email & Phone Number

Los Angeles, Ca, Us

Burbank, Ca

- Develop social marketing approach and build innovative campaigns for Entertainment Tonight and The Insider- Lead a team of four in executing content strategy across six distribution channels, publishing 650+ posts a week which generate nearly 3M monthly engagements- Coordinate with editorial, video and audience development teams to optimize insights-driven strategy, leveraging platform data to assess and evolve social marketing tactics- Oversee quality assurance to uphold social best practices, including a robust approval framework- Maintain platform relationships, working with counterparts at each to build forward-leaning partnerships for each brand- Actively follow industry trends and ensure team is assessing and strategically acting on platform changes - Partner with sales teams to develop integrated content-driven partnerships - Maintain relationships with key media partners and manage daily traffic exchanges- Oversee “war room” social coverage during live events, including real-time tactical activations, platform partnerships and branded integrations - Analyze ETonline traffic and social performance using Chartbeat to make real-time recommendations on social distribution strategy

Greater Los Angeles Area

- Provided social strategy recommendations for NBC Entertainment, designing and implementing social campaigns for the scope of NBC's primetime line-up- Managed a team of five community managers executing social strategy across 100+ NBC social profiles- Consulted on effective engagement strategy, competitive platform activity and best practices

Arlington, Va

- Responsible for creating, coordinating and launching original social content across platform for 20+ NBC primetime shows, including "Parenthood", "Smash" and "Dracula"- Helped launch NBC's presence on emerging platforms, including Spotify- Maintained weekly editorial calendars and reported on social metrics and trends- Coordinated with the talent relations team to plan innovative social activations with NBC talent- Served as part of a dedicated team that executed 24-hour social media coverage during "Million Second Quiz"- Maintained relationship with digital network of 400+ entertainment writers/sites and disseminate daily outreach emails with NBC clips and announcements

Arlington, Va

- Managed social platforms (including Facebook, Twitter, Google+, Instagram, Tumblr, Pinterest and Vine) for 10+ NBC shows- Executed paid media campaigns and giveaways from various series' profiles- Reported on weekly social metrics and trends- Tracked video clip placements on press sites, compiling the links into a weekly client deliverable - Monitored and responded to fan comments and reactions

Greater New York City Area

- Directly assisted the VP of Communications with pre-festival preparations and festival events - Compiled and updated national and regional press lists for upcoming Tribeca Film releases- Managed the talent and press invitations/RSVPs to TFF events- Assisted with creating and editing tip sheets, contact sheets, and press notes for Tribeca Film films- Managed all publicist and media elite credentials and ticket requests for the festival - Worked with the sponsorship team to facilitate PR objectives

- Researched and developed social media recommendations for the clients- Created project timelines using MS Project and tracked progress of marketing deliverables - Proofread and edited RFPs and deliverables- Coordinated and executed internal agency activities associated with developing, editing, and sending status reports and creative deliverables to clients

- Developed a business plan for a camp in Malindi, Kenya as part of the Bambakofi School supported by ATKYE - Wrote grant proposals to viable sources of funding for the camp while acquiring contacts with various NGOs internationally- Enhanced ATKYE’s funding model by creating a curriculum for Kenyan teens using innovative learning platforms

- Facilitated the launch and maintenance of a new company website to increase client visibility- Broadened company’s social media presence through the creation of Twitter handle and tweets - Initiated database improvements by streamlining search processes

- Represented the company brand while assisting with large-scale planning for events attracting more than 250 attendees- Aided with pre-event operations and improved event logistics to ensure client satisfaction

B.A., Communication

Activities and Societies: Phi Beta Kappa, Phi Kappa Phi, Golden Key International Society, PRSSA, University Honors Program, Campus.

Marketing

- Conducted social marketing research projects through Virginia Tech and USI - Developed strategic marketing plans based on research.