Drives creative excellence across the total Health NA portfolio. Responsible for the management and performance of a 50+ person in-house creative model to ensure work is best-in-class and meets business objectives. Established ways of working, transparency and reporting for our brands. Pioneers social strategy across the business to develop highly engaged content across Meta & TikTok. Leads influencer partnerships to drive relevancy and advocacy for our brands. Manages all DTC websites and supportive work streams such SEO, UX and content.

Leads the digital experience strategy for the VMS business. Responsible for core digital channels such as the D2C website, social and email. Manages our creative studio to produce strategic, branded and smart creative that aligns to our audience and media objectives.

Infuses new work models and behaviors to inform future state digital transformations for the enterprise. Guides UX analysis to inform necessary design inputs and considerations that factor into a digital experience strategy for clients. Seamlessly translates client business needs, user requirements, technology considerations and content strategies into a holistic experience strategy. Facilitates design sessions and uses iterative design techniques to synthesize findings and feedback into an informed experience strategy and design. Collaborates with team members across multiple disciplines to define the people value relative to business value, balance technical complexity with digital first design, and understands considerations and approach for designing for desired behaviors in the future state.

Lead digital strategy and creative direction for a variety of client brands. Responsible for ideation, design and execution of all creative. Manage a diverse team of Art Directors, UX Designers, Copywriters and Developers. Works cross-departmentally to serve up digital-first solutions and evangelize user experience best practices, strategies and methodologies.

Responsible for the conception, design and execution of innovative visual and experiential solutions for digital, integrated and cross channel initiatives including: large and small websites, online advertising, email campaigns, marketing in the social space and more.

Lead the development and execution of creative concepts and style guides that adhere to brand standards. Managed teams to deliver outstanding interactive visual products. Ensured the usability, consistency, brand relevance and functionality of the finished product. Identified and defined exciting new concepts, opportunities and customer problems.

Freelance designer supporting the larger digital creative team, creating compelling, timely digital experiences that addressed clients strategic needs. The work consisted of both design and development of display banners, email, landing pages and microsites.

Freelance designer involved in a variety of digital projects from the design and development of websites, display design and animation, and email design and HTML.