Kristen Petersen is a Vice President, Marketing and Communications at The International Foodservice Distributors Association (IFDA). She possess expertise in digital marketing, email marketing, social media, seo, marketing and 40 more skills. Colleagues describe her as "I had the fortune of hiring Kristen while at SPI, where she helped lead a team that surpassed every marketing goal put forth. Kristen brings both an expertise in the tactical as well as the strategic aspects of marketing, and her branding and creativity skills are exceptional. Better than this is her passion for her work and her refusal to accept status quo from herself or the team. Kristen is a self-starter and is always pushing the limits and looking for new ways to reach or further penetrate a desired market. She is a very valuable asset to any organization lucky enough to employ her. If you get the chance, hire her. I know I will be looking to do so when I get the chance." and "I have had the privilege of working directly with Kristen at The National Center for Construction Education and Research where she picked up the role of Marketing Manager with ease and little direction. She is responsible, detail-oriented and a wonderful mentor. During her time at NCCER she implemented many cost-effective techniques, one of which reduced our printing costs by about 30-40%. I highly recommend her as she would be a great asset to any company."