I led social media strategy, which included creating content, engaging with followers, and reporting on analytics as well as researching new tools and emerging platforms. I managed a 15-member team of part-time promoters, which included scheduling, planning on-site activation, and approving payroll, and worked with the marketing director to plan and execute four large-scale festivals a year and smaller monthly events. I also wrote and edited copy for all print, online, and SMS marketing initiatives.

Wrote copy for daily sponsored emails in 13 markets across the country, self-editing and liaising with clients.

Wrote 2,000-word articles on healthy living and education for special issues and was a weekly contributor to HoustonPress.com's food blog.

As the lead on social media, I managed all social media accounts, writing copy, responding to comments, and reporting analytics. I also built promotional e-mail newsletters, coordinating with sales and managing the schedule, list growth, and revenue tracking. Other duties included assisting the marketing director in planning and executing four large-scale events a year and smaller monthly events and managing the schedule of a 15-member part-time promotional team.

I managed the Facebook, Twitter, and Myspace accounts, writing copy, responding to comments, and reporting analytics. I also managed the schedule for a 15-member promotional team.