I'm a communicator specialising in media strategy, story strategy and production, and proactive messaging for government, not-for-profits, and organisations across women, sport, and mental wellbeing. I influence the bottom line of organisations and inspire healthier communications and connections.My work focuses on resilience building through storytelling with West Australians overcoming adversity from WA women in soccer creating change through the FIFA Women's World Cup to a farmer in the Midwest recovering from Cyclone Seroja to a female firefighting lieutenant, who is creating safe spaces for women to try new skills. Global experience: Canada, the United States, South Asia, Australia and India Key responsibilities: - Develop and implement communications strategies - Content strategies and production across digital and traditional platforms- Proactive and reactive messaging - Project management to delegate, organise, and collaborate with clients and contractors - Budget management and forecasting- New business development - Influencer relations and stakeholder engagement- Proactive media relations with local, regional, national, and international outletsKey achievements to date: -10-part podcast series produced for the State Library of WA and Centre for Stories featuring trailblazing WA women in soccer, released for the FIFA Women's World Cup 2023-Secured key interviews and produced stories with professional athletes from more than 20 countries, including Olympians, Paralympians, and Commonwealth Games athletes. Notable interviews with Hayley Wickenheiser, Rachael Lynch, and Brad Ness - Challenge and continue to shape media narratives about women in sport, gender equity, and mental wellness- Developed a comprehensive national and international network of media, influencers, key opinion leaders and professional athletes

A women-founded and led mental wellbeing not-for-profit that empowers women and girls in football to lead on the pitch and in their lives. Our vision: create a world where every woman and girl is supported and empowered to lead to her capabilities in the game and in her community. Our mission: We work with sport clubs to build confident, emotionally-intelligent women and girls who become role models, coaches, and leaders in their communities. From generation to generation, we are creating a continuous cycle of long-term, sustainable change.Our purpose: provide the tools and support for women and girls in football to lead on the pitch and in their communities.Our future: we’re expanding our programs, events, and digital toolkit and resources regionally, nationally, and globally to ensure as many women and girls are supported to stay in the game and lead in their lives.

I joined the State Recovery Communications teams for Cyclone Seroja (hit April 2021) and Wooroloo Bushfire (hit February 2021) to deliver critical information and create content to help people affected recover from both emergencies (physically, mentally and emotionally). I bring a human approach to storytelling and communications to engage and build trust with affected people. Using my journalism background and interview skills, I've been producing personal stories of how people are recovering emotional and physically. These stories are the most viewed and engaging posts in both groups among hundreds of posts published to date (5000 - 8000 views per post).Key responsibilites: -Content strategy, production, and management via two Facebook groups, DFES Cyclone Seroja Recovery (1000+members) and DFES Wooroloo Bushfire Recovery (700+members) communities, to ensure people affected by both emergencies receive information and access to services to support their mental wellbeing and financial relief. This role involves creating:-Two-way dialogue with residents to ask questions, share comments and receive a timely response from the State Government Recovery team -Delivering messages that balance a command and compassionate tone (being trauma-informed, while adhering to the scope of the State Government recovery and responsibilities) -Building a vast network and relationships with key recovery stakeholders including government agencies, Australian Red Cross, Department of Communities welfare officers, affected local governments, and financial relief organisations and internal stakeholders including DFES media and corporate communications and operational teams) to deliver information from the source -Personal storytelling (written, video, photo via print and digital channels) from affected residents about how they're recovering emotionally and physically

Created and executed digital content strategies and storytelling for leading entrepreneurial website, owned and operated by Canadian businesswoman and key opinion leader Arlene Dickinson. Key responsibilities: -Develop content strategies and storytelling narratives, in collaboration with editor-in-chief, head of marketing, and CEO to improve the experience of readers-Access and engage with highly-influential Canadian and American business leaders and personalities to interview for stories leading to long-form Q&As, short profiles, and features-Interview and write, edit, and fact check stories across seven website categories-Develop sponsored story series and written text to support video content produced for leading Canadian corporate sponsors in banking and technology-Identify opportunities to grow and evolve content to strengthen current reader relationships and attract new readership-Survey readers and analyze data to improve the reader experience, shape storytelling and measure content effectivenessKey achievements:-Published 150+ stories -Evolved editorial direction under leadership and lifestyle categories to feature more personal storytelling and regular story series (one of these stories is the most read on the site with more than 15,000 views) -Created and launched a monthly interview series called What I Know Now, in conversation with high-profile leaders from all professions about the failures and successes of their careers-Increased stories about women in leadership and mental health (to align with global market context and uncover new information for readers) -Expanded geographical reach and grew readership to include stories from Asia, Australia, and New ZealandI've included some of my favourite interviews below.

The Invictus Games were founded by Prince Harry in 2014. The fourth Invictus Games took place in Sydney, Australia, in October 2018. I was commissioned to develop and execute the storytelling strategy of the Invictus Games Sydney 2018’s Official Book—the first of its kind in the history of The Games. The objective: share the incredible stories of the competitors to inspire national and international audiences, showcase the healing power of sport, and leave a legacy.Key responsibilities:-Developed a storytelling strategy and narrative that led me to Sydney to report and interview 40 people from18 countries in 10 days-Organized, communicated, and collaborated with the creative team in Perth to problem solve and manage timelines and deliverables-Delegated writing, media, and social media tasks, appraised efforts and kept team spirits high to deliver on deadlines-Accessed and conducted interviews with competitors; built trust with many who didn't speak English-Story production and editing; fact checked with PR contacts from 18 nations to ensure editorial integrity and accuracy Key achievements: -Key member in producing the first official book of the Invictus Games - 200 pages in three months (by industry standards often a nine-month process)-Promoted and pre-sold the book using digital channels, which led to the commercial success of the project-Produced and edited 18 stories in three weeks collaborating with and managing writer-Distributed globally; a copy is available from the National Library of AustraliaHere are my favourite stories and experiences.

I traveled Asia-Pacific to uncover and write stories about women-led businesses and initiatives. I visited design studios and retail centres to learn how women are helping build regional economies. Locations included Luang Prabang, Laos; Ho Chi Minh City, Vietnam; Bangkok, Thailand; and Perth, Australia.After nearly a year of travel, this role evolved into writing about women in business to uncover new developments related to gender equity, the future of work, and mental health. Key responsibilities: -On-ground research to identify stories and trends-Outreach and interview coordination / studio visits -Reporting and interviewing -Writing, editing, and fact checking -Photography -Social media content production and promotion Key achievements: -Two to three stories were selected by Huffington Post lifestyle editors to feature on the website homepage and within the lifestyle mobile app -Many of these women have since grown their businesses and become nationally recognized in their respective countries as economic leaders Here are some of my favourite stories from this experience.

I was hired on a one-year contract to help this artificial intelligence startup for retail, headquartered in Chennai, India, and San Francisco, build their business outside of India. I worked remotely from Australia and Canada and traveled once a quarter to India to work with and lead a marketing team.Working directly with the CEO and sales team, I traveled throughout North America, Europe, and Australia to network, market our product, and develop relationships with prospective clients and partners. Key responsibilities:-Collaborate with the engineering, design, and marketing teams to collect data to convert into sales and marketing materials-Research prospective clients and identify market gap to identify and validate our key customer target-Regularly develop, test, and adapt product messaging in business decks, email communications, and new business meetings -Frequent travel throughout Europe and the US to network and attend new business meetings and large-scale retail events to promote our prototype-Keep entire company organised and updated on sales metrics, progress, and plans via regular team calls -Identify and pitch speaking opportunities for the CEO and co-founders in global marketsKey achievement:- Grew customer base in the US, UK, and Europe

Assumed three roles with this North American public relations firm. Leading up to May 2014 worked as a senior consultant to Canada’s major corporations including banks, the country’s national newspaper, and leading healthcare and environmental organizations.Key responsibilities: -Create proactive media strategies to develop, manage, execute, and lead programs to announce new initiatives and reports-Build thought leadership programs to identify and research topics of importance to Canadians and deliver insights via stakeholder communications, influencer and media relations-Raise profile of CEOs and executives to help leaders connect with their key audiences via speaking engagements, media interviews and online commentary-Manage issues to provide counsel to senior leads, including briefing and message development to respond to negative news or criticism-Engage influencers to develop, manage and grow Canadian influencer programs to build partners, leverage brands, and extend the reach of media relations programs-Manage teams and reporting including direct report for individuals within the corporate practice -Manage projects and timelines to meet client deadlines and achieve goals and objectivesKey achievements:-Secured tier 1 national media coverage for clients across publishing and healthcare-Increased customer signups and communications budget for a leading influencer program -Part of the team awarded by the International Association of Business Communicators (Canada) for a healthcare media relations program, which “demonstrated the role of strategic communications in delivering great business results”

As a consultant I managed various communications projects for companies in technology, sustainability, publishing, and human resources sectors: This role required:-Creating proactive media relations opportunities-Managing media relations programs covering product launches and report releases-Drafting communications materials including bylines, news releases, media pitches, backgrounders and fact sheets-Developing and managing influencer and stakeholder relations programs -Consulting on social media content and content optimization -Key message and Q&A development-Speech writing for executives -Event planning and counsel -Developing and evolving metrics reporting -Issues management

I worked with the technology practice to support large Canadian consumer and business companies. My responsibilities included:-Media relations: building media lists, drafting media pitches, and writing features stories, press releases and bylines-Outreach to national technology journalists and bloggers to secure stories -Event coordination and execution including news conferences and media appreciation events-Coverage results tracking, analysis, and presentation