Did a thing and decided to freelance for a year, working on projects I care about and that matter to me! It's been an incredible first half of the year so far!

• Lead social media and content creation arms of the digital practice, managing $3.5 million in business across beauty, health and fashion clients• Crafted digital strategies in conjunction with public relations counterparts to create truly integrated programs which are seamlessly executed • Responsible for content creation and execution strategy among digital clients• Implement interactive content series for client campaigns including 360 video, augmented reality and virtual… Show more • Lead social media and content creation arms of the digital practice, managing $3.5 million in business across beauty, health and fashion clients• Crafted digital strategies in conjunction with public relations counterparts to create truly integrated programs which are seamlessly executed • Responsible for content creation and execution strategy among digital clients• Implement interactive content series for client campaigns including 360 video, augmented reality and virtual reality activities • Clients Include: Revlon, Almay, Cetaphil, Remington, Allergan (Juvederm, Kybella, SkinMedica), Ellen Tracy Show less

- Develop and execute social executive programs which aim to help key executives at companies develop influence in the social space- Ideate and manage content development for clients’ social media platforms- Create social media processes for clients in highly regulated industries or in the public sector, developing and implementing a social media “playbook” where necessary- Organize influencer/blogger relations programs for clients across the agency, working them as resources for… Show more - Develop and execute social executive programs which aim to help key executives at companies develop influence in the social space- Ideate and manage content development for clients’ social media platforms- Create social media processes for clients in highly regulated industries or in the public sector, developing and implementing a social media “playbook” where necessary- Organize influencer/blogger relations programs for clients across the agency, working them as resources for unique content creation- Manage new business pitches in conjunction with the traditional media team across potential business to business and consumer clients Show less

- Head of the social media practice, specifically responsible for ideation, content development and strategies vision for clients social and digital initiatives- Responsible for securing five new clients– resulting in $750,000 of projected revenue for 2014- Generated new business opportunities within the digital and social media space while growing retainers among current clients

- Spearheaded the integration of digital and social programming into traditional media/public relations campaigns - Responsible for strategy and development of marketing programs for Internet-based social media platforms and communities for a range of clients in the financial and consumer industries - Lead content development for social media presence for an array of clients in order to increase engagement, following and brand awareness - Coordinated Emanate’s blogger relationships,… Show more - Spearheaded the integration of digital and social programming into traditional media/public relations campaigns - Responsible for strategy and development of marketing programs for Internet-based social media platforms and communities for a range of clients in the financial and consumer industries - Lead content development for social media presence for an array of clients in order to increase engagement, following and brand awareness - Coordinated Emanate’s blogger relationships, reviews and activation across industries (parenting, food & beverage, financial, healthcare)- Managed social media advertising campaigns (Facebook, Twitter, LinkedIn)- Participated in new business pitches and selling social media services to existing clients - Directed and developed the agency’s social media efforts including blog, social media feeds and content creation Show less

- Leveraged platforms such as Facebook, Twitter, YouTube, Wordpress Blogs and Foursquare to build a community of parents interested in the Maclaren brand- Utilized aforementioned social media presence to launch new products in the absence of a large scale marketing budget- Coordinated Maclaren’s presence at industry events – personally attending global events with Maclaren sales team to interact with everyone from parents-to-be to company retailers and the media- Organized… Show more - Leveraged platforms such as Facebook, Twitter, YouTube, Wordpress Blogs and Foursquare to build a community of parents interested in the Maclaren brand- Utilized aforementioned social media presence to launch new products in the absence of a large scale marketing budget- Coordinated Maclaren’s presence at industry events – personally attending global events with Maclaren sales team to interact with everyone from parents-to-be to company retailers and the media- Organized Maclaren’s blogger brand ambassador program- Served as a customer service representative for the company – interacting with consumers to rectify negative brand experiences- Lead celebrity gifting efforts working with talent agencies to place Maclaren products with influential moms in the public eye- Built and launched Maclaren’s eCommerce platform utilizing Big Commerce mainframe. Show less

Working with the Corp Comm Team on the Moody's Foundation