Kristen Harmeling Email & Phone Number

New York City Metropolitan Area

Lead team of six to execute quantitative and quali-quant custom research programs for global tech company. Design research solutions for concept testing, new product development, landscape analysis, and customer satisfaction.Collaborate with colleagues and clients to develop insight-driven recommendations that address business challenges.

New York City Metropolitan Area

Created, executed, and led consumer and B2B research and insight activities across technology, consumer, and health sectors. Provided counsel to company leaders, account teams, and clients to ensure marcomms, thought leadership, corporate reputation, and employee communications engagements were anchored in research-backed human insights. Expressed data findings, insights, and recommendations in ways that resonate with both words and numbers people.• Productized Survey-Driven Thought Leadership service, producing owned content and driving earned media in collaboration with clients and account teams.• Designed and facilitated multi-stakeholder work sessions at key points within research process, resulting in aligned expectations and high satisfaction.• Synthesized diverse datasets to developed insights and stories, inspiring account strategy and creative expression for marcomm activities.• Wrote RFPs, evaluated, selected, and managed vendor partners, ensuring research methodologies and survey content met company / client objectives on time and within budget.• Used concept testing, factor analysis, regression, and TURF methodologies, improving insights and actionability of research.• Led team of 5 analysts on $1.5M+ technology business, coached team on insight development, report structure, and data analysis, increasing value of research and reporting.

Managed diverse client service portfolio within collaborative seller-doer model. Designed and led strategic research, as well as thought-leadership initiatives. Proposed creative solutions to RFPs, often proposing cross-product and mixed-methodology solutions. Established collaborative and consultative relationships with clients in technology, education, non-profit, lifestyle, and professional services industries.• Created and implemented qualitative, qual + quant, and “quali-quant” programs for B2C and B2B clients, revealing underlying customer need states and motivations.• Founded and grew Education, Youth & Family sector practice, increasing revenue and client count 3x within 4 years.• Worked hand-in-hand with Marketing Sciences team to incorporate and use methodologies, including Max / Diff, segmentation, conjoint (and resulting simulation dashboards), regression, and TURF, increasing actionability of research.• Determined white space opportunities, areas of excellence, and areas needing improvement, prompting client executives to adjust and rethink marketing strategies.• Facilitated meetings and work sessions with customers and stakeholders, synthesized and presented insights to senior client executives, deepening relationships, and positioning YouGov as consultative agency. • Developed and delivered thought-leadership content on using research for thought leadership and PR campaigns and on intersection of cause-based consumer advocacy and CSR, speaking at various industry conferences.

Waterbury, Ct

Directed all aspects of $1.4 million syndicated product among affluent Americans. Responsible for all deliverables, including quarterly reporting, web site updates, annual client product-development conference, and press relations. Concurrently managed approximately $400,000 in custom client accounts annually in the education, youth and family sectors.

Worked as full-time and self-employed independent contractor. Led and/or supported internal and client engagements in syndicated trends, thought leadership, and strategic insights arenas. Retained former employer, Yankelovich, as client.• Created and delivered 3-part training program for client service team at Yankelovich Henley Centre HeadlightVision, including: “MONITOR Trends History,” “Telling a Story from a Stack of Data,” and “Crafting Effective Client-Focused Implications,” growing staff capacity.• Provided senior content leadership for weekly MONITOR Minute report for syndicated clients, simultaneously teaching junior staff while delivering high-quality, engaging content to clients.• Conducted ethnographic and 1-on-1 interviews among children and adults as part of 2 wide-ranging proprietary studies, shedding light on: motivations behind children’s leisure-time choices and impact of Great Recession on family goals, values, and retail / shopping choices.• Established story-telling narrative strategy for clients including Scholastic teacher study with Bill & Melinda Gates Foundation and Nickelodeon Multicultural Kids Study, moving thought-leadership projects through to completion.

Managed multiple syndicated client accounts ranging in value from $25K to $250K+ including Disney, Nickelodeon, Unilever, Walmart, Fisher-Price, PepsiCo, and M&M / Mars. Collaborated with senior consultants to plan and craft direction for annual trends survey. Directed all phases of Yankelovich Youth MONITOR and Preschool Study (syndicated study of children ages 6-17 and parents of children ages 2-17). Earned progressive promotions to achieve Partner status.

Analyzed congressional requests, produced written reports, and briefed congressional staffers. Researched issues, including discrimination in US service academies, evaluation of effectiveness of welfare-to-work programs, evaluation of mandatory minimum sentencing in drug crimes, and fraud in a national stock exchange.

Education record

M.S., Public Policy, Business Management, Human Resources

Bs

Bachelor'S Degree, Business Administration And Management, General

Bachelor'S Degree, Business Administration And Management, General

Bachelor'S Degree, Business Administration And Management, General