Kristen Moore

Kristen Moore Email and Phone Number

GTM Executive | CMO | AI SaaS | B2B Technology | Startup Advisor & Mentor @ Mursion
Kristen Moore's Location
Los Angeles Metropolitan Area, United States, United States
Kristen Moore's Contact Details

Kristen Moore work email

Kristen Moore personal email

n/a
About Kristen Moore

I'm a business leader who has honed the art & science of bridging technology to markets. I turn complex product features into simple messages that are easily understood by those who benefit from them most.Making connections is my passion…whether people or dots. That’s driven my success in building integrated go-to-market (GTM) strategies and teams that increase sales, investment, and retention.I’ve led P&Ls (of close to $2B), built marketing orgs/ brands/ funnels, cultivated partnerships, launched new products/ verticals/ geographies, and built sales channels (online & offline). In the process, I've earned a reputation for leading cross-functional alignment to transform plans into market success.Curiosity and a growth mindset define me. I tend to see situations from uncommon angles, which helps me get teams unstuck when trying to solve tough problems.Agility is in my DNA. I’ve built, taken to market, and scaled products that help businesses of all sizes – from SMBs to global enterprises. I’ve done this in small and large companies – from 50-person startups to Fortune 50 corporations. I thrive in both, because I love figuring out what makes people tick and how to work with them to get things done – no matter the environment. Being a lifelong athlete has taught me how to hire, motivate and strengthen teams. Fortitude, chess-move thinking and helping people keep their chins up drives me. Tech has defined my career - from marketing telecom to AI software & robots. I'm a techno-optimist and believe we’re in a tech inflection point that’s changing societies & economies (for the better!). Materializing deep tech and bringing those products to market excites me. Working together with teams who do that excites me even more!.Many people have helped me along the way. I make it a priority to do the same. I volunteer with Boys & Girls Club (as a tutor & board member), am a Junior League member, and I mentor & advise founders, peers, and those navigating early stages of their careers.Please DM me to start a conversation.

Kristen Moore's Current Company Details
Mursion

Mursion

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GTM Executive | CMO | AI SaaS | B2B Technology | Startup Advisor & Mentor
Kristen Moore Work Experience Details
  • Mursion
    Fractional Chief Market Officer
    Mursion Jun 2024 - Present
    San Francisco, Ca, Us
  • Spyka Consulting
    Principal
    Spyka Consulting 2009 - Present
    Provide consulting & advisory services to build GTM programs & teams that increase revenue & reach.-Develop/ lead marketing plans, budgets, and resources tailored to business models - from early-stage startups (Flipora) to middle market scaleups (OpenX) to public companies (Yahoo)
  • Invia Robotics
    Chief Marketing Officer
    Invia Robotics 2018 - 2024
    Westlake Village, Ca, Us
    Recruited to build company’s marketing function, team & tech stack. Established product offering as a an AI software/ robotics leader through media/ analyst/ investor relations, sales enablement, ABM, content marketing, partner channel development (Microsoft, SAP, Dell), segmentation, and multi-channel campaigns. -Led B2B SaaS sales enablement driving 600% YoY revenue increase + 50% sales cycle reduction-Built marketing tech stack (ABM, CRM) & gen AI-driven lead conversion workflow to streamline sales headcount
  • Lifeseasons
    Chief Marketing Officer/ Head Of Ecommerce
    Lifeseasons 2016 - 2017
    Springville, Ut, Us
    Recruited to build a D2C eCommerce business and company-wide omnichannel marketing function. Created category leader through launch of Amazon store, subscription business, and expanded Whole Foods distribution.-Built D2C eCommerce website/ Shopify store, Amazon store and launch of subscription business; grew online revenue 500% and site traffic 1,200% YOY-Hired and developed specialized team of digital, retail, & eCommerce marketing managers/ directors
  • Openx
    Head Of Marketing
    Openx 2014 - 2016
    Pasadena, Ca, Us
    Rebuilt marketing organization & team; led cross-functional GTM initiative with Product and Sales to strengthen market positioning + grow ARR of SaaS product portfolio.
  • Demand Media
    Head Of Corporate Marketing & Communications
    Demand Media 2011 - 2014
    Santa Monica, Ca, Us
    Recruited as Chief of Staff for CEO; as Head of Marketing led all corporate positioning and messaging, including website, PR, social media, internal communications & executive thought leadership.
  • Yahoo
    Director, Brand Packaging & Solutions
    Yahoo 2009 - 2011
    Sunnyvale, Ca, Us
    Led team of 8 to develop portfolio of advertising packages/ sales tools that generated $16M in incremental revenue.
  • Spot Runner
    Sr. Director, National Marketing
    Spot Runner 2008 - 2009
    Irvine, California, Us
    Recruited to build & lead marketing function for new offering to SMBs of national TV advertising services. Created vertical segmentation model and built & delivered sales materials and training for target markets.
  • Fedex Services
    Managing Director, Product Marketing
    Fedex Services 2002 - 2008
    Joined Kinko’s as Marketing Manager for B2B sales, executing private equity strategy to acquire Fortune 500 customers and increase valuation for corporate M&A. Promoted after FedEx acquisition to assume $1.8B P&L responsibility for 1,500 retail stores.-Managed $13M marketing budget/ plan – direct supervised team of 8 directors & managers -Launched Kinko’s Commercial Solutions sub-brand externally & internally to 750 in-store sales reps and 500 field account reps - leading to 18% YOY revenue growth in first year
  • Astata
    Director, Marketing & Public Relations
    Astata 2000 - 2001
    Built integrated marketing plan and team to launch mobile apps business, including direct marketing, sales support, product management, partnership programs, public/media relations, and online and print advertising.
  • Lucent Technologies
    Marketing Manager
    Lucent Technologies 1998 - 2000
    Recruited to lead proposals team of 8 managers to improve messaging and increase market share. Promoted to launch new business - developed co-op marketing and joint market development programs.
  • Cable Systems International/ At&T
    Product Manager
    Cable Systems International/ At&T 1994 - 1998
    Joined to take mature product line into growth markets by building and managing international sales channels. Then promoted to launch new product line with P&L responsibility and $6M in first-year sales.

Kristen Moore Skills

Product Marketing Integrated Marketing Marketing Strategy Strategy Marketing Communications Social Media Marketing Marketing Product Management Start Ups Social Media Digital Marketing Management Public Relations B2b Market Planning Corporate Communications Business To Business Training E Commerce Market Research Marketing Management

Kristen Moore Education Details

  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    International Business
  • Arkansas State University
    Arkansas State University
    International Business

Frequently Asked Questions about Kristen Moore

What company does Kristen Moore work for?

Kristen Moore works for Mursion

What is Kristen Moore's role at the current company?

Kristen Moore's current role is GTM Executive | CMO | AI SaaS | B2B Technology | Startup Advisor & Mentor.

What is Kristen Moore's email address?

Kristen Moore's email address is km****@****ird.edu

What schools did Kristen Moore attend?

Kristen Moore attended Thunderbird School Of Global Management, Arkansas State University.

What skills is Kristen Moore known for?

Kristen Moore has skills like Product Marketing, Integrated Marketing, Marketing Strategy, Strategy, Marketing Communications, Social Media Marketing, Marketing, Product Management, Start Ups, Social Media, Digital Marketing, Management.

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