I bring Enterprise B2B software to market and scale sales outcomes through a targeted go-to-market strategy, compelling story telling and clear messaging.

- Collaborated with the exec team to create data driven corporate goals and strategy based on analytics, research, and reporting. - Built the product marketing function across two business units and five products for a $100m ARR ERP/CRM tech company.- Attracted and retained superb talent to create a world class product marketing team. - Created a best-in-class PMM framework for building out playbooks, pitches, sales decks, competitive sales tools to enable sales. - Created compelling stories and messaging in GTM materials to drive demand through campaign strategies, including ABM.- Drive change at the corporate level to build cross functional collaboration as part of the senior leadership team. - Overhauled sales enablement and presented at sales kick off for new competitive positioning. - Outperformed targets for our in-person customer event, reached max capacity of 1,000 customers within two weeks of posting our agenda. - Hit quarterly revenue goals across the company through ICP development, targeted marketing programs and materials, and events.

o Created powerful stories and translated them into compelling web, marketing, and sales content to drive a consistent go to market message and attract target customers with a 50% increase in ARR Y/Y. o Developed top performing content and drove marketing pipeline with consistent Q/Q growth as the highest performing product, with the best lead to sales conversion in a multi-product, $150m+ revenue company. o Spoke at corporate and industry events and webinars to deliver thought leadership and brand awareness resulting in top performance metrics in lead acquisition, surveys, and revenue. o Created pitches and curriculum and conducted enablement to scale sales, partnering with sales to successfully convert competitive leads into customers at a 90+% rate. o Led the marketing integration between Neotys and Tricentis for “the most successful” combined GTM post acquisition. o Scaled the GTM from an 80 to a 1,000 employee-sized company to capitalize on new revenue opportunities and partnerships. o Mentored new hires and colleagues to help them achieve personal and team success. o Collaborated with cross functional groups in marketing, PM, engineering, and execs to execute the GTM strategy and plan that drove product stickiness, reduced churn and attracted new logos.Tricentis acquired Neotys in March 2021Director of Product Marketing, Neotyso Overhauled the PMM function, created PMM disciplines around product launches, collaboration with PM, Engineering, Sales, and other field functional roles to execute customer driven roadmaps, sales enablement and GTMS execution. o Rebuilt positioning, messaging, storytelling, and enablement for the company. o Delivered compelling content that drove demand. o Drove 30% increase in website traffic and 20% Y/Y revenue growth in year 1 and 40% in years 2 and 3 and acquisition-desirable company for M&A exit. o Hired and managed content marketing managers to collaborate with on long and short form content.

Independent consultant for a variety of software companies (Cisco, BlackDuck, XebiaLabs...) from large Enterprise to small start-up. I provide a range of marketing services: - Strategy and planning for entering new markets- Customer development and market validation - Strategic and go-to-market planning- Tactical marketing execution - Messaging, positioning - Technical, business and thought leadership content- Sales enablement - Competitive analysis - Data and business analysis - Digital marketing strategy and execution- Team and individual mentorship and coaching - Pitch and presentation trainingSpaces include security, DevOps, AppDev, big data, business intelligence, and start-up investors*Cisco Investments: thought leadership and blog development. *XebiaLabs: wrote and designed case studies, website solutions pages, sales tools and conducted worldwide sales training. Interfaced with customers like GE and Expedia to create customer stories and gain approval to use their brands. *Black Duck (Synopsis): go-to-market strategy, planning and execution for a 1.0 product as the company newly entered the security space. Delivered all product marketing functions for the company across multiple products simultaneously: messaging, PR, technical sales training, launch strategy and execution. *FirstFuel Software: digital marketing strategy and execution including: campaign planning, writing and designing email campaigns, and analyzing results. Created web content and design, and sales and partner enablement messaging and materials. Mentored team on product marketing practices, such as competitive analysis, pitch development and product management approaches.*ParStream (Cisco): researched the markets they sought and wrote thought leadership pieces on those spaces, like Telecom. Wrote technical case studies on their customers. *Cigital (Synopsis): wrote technical how-to guides for developers using their software security developer tools.

* Responsible for all product marketing functions for highly successful enterprise and developer solutions (Flash Platform, Flex and ColdFusion) including: enterprise messaging, pricing and positioning, marketing content and sales team execution. * Responsible for global marketing budget and defining demand generation programs. Business results included an increase in developer adoption and sales. * Developed creative marketing and channel programs for mature product line (ColdFusion) increasing sales by 30%

- Created SaaS business plans and technical requirements to bring traditional shrink wrapped, per CPU products into cloud subscription models. - Responsible for all product marketing functions for highly successful enterprise and developer solutions (Flash Platform, Flex and ColdFusion) including: enterprise and MADP messaging, pricing and positioning, marketing content and sales team execution. - Drove new strategy and complete messaging overhaul to focus on two key segments: mobile and enterprise. - Responsible for global marketing budget, defining demand generation programs and developed creative marketing programs and sales channels. Business results included a 30% sales increase. - Partnered with sales to close deals bringing in several multimillion-dollar accounts per year. - Created new business opportunities, for example, a strategy to move product offering into a cloud service offering.

Macromedia, Inc. was acquired by Adobe in 2005- Led a development and business team of 80 people and coordinated with three product teams and ancillary teams from 11 departments, located across four continents. - Launched four full product releases and four-point releases on time, internationally, meeting all requirements. - Exceeded financial goals for the product line. $33-50M annual sales for the company, the second most profitable product at Macromedia. A 30% Y/Y revenue growth far exceeded projections. - Lead the development of the next generation Flash SDK for device manufacturers internationally, which brought multimillion dollar OEM deals with leading device manufacturers, e.g. Sony’s PSP. - Collaborated with sales and product management to identify target customers for requirements gathering which resulted in a full feature list for the 1.0 version of the product and increased team productivity. - Implemented the infrastructure for Flex 1.0 product development resulting in the productivity and collaboration of a cross-coastal team of over 50 people.

Macromedia acquired Allaire Corporation in 2001- Increased the number of leads through new marketing events, revised business processes, and centralized online reporting using Cognos. - Streamlined lead qualification process for worldwide sales. - Implemented best practice, new compensation plans and improved channel sales. - Designed and presented sales tools.

- Taught myself SQL to access and use data to create balanced scorecards. - Led radiology’s film library transition from analog to digital. Improved productivity, efficiency, and customer satisfaction by an increase from 80% satisfied to 95% very satisfied. - Designed processes to integrate digital technology into daily operations. Lead multidisciplinary teams to streamlined operations, automated business processes and improved performance. - Improved and redesigned processes, workflows, and physical workspace design to increase quality of patient care, customer satisfaction and billing.