Kristen Potts Email & Phone Number

I am a strategic and dynamic marketing and branding leader with specialized expertise in client and stakeholder management, mentorship, research and analytics, and the development and implementation of marketing strategies. My background spans the legal and logistics sectors, equipping me with unique insights that drive innovative solutions to enhance brand visibility, accelerate revenue growth, optimize customer experiences, and lead successful business units.My approach to marketing encompasses the entire lifecycle, from strategic planning and high-level executive oversight to fostering environments of continuous hypergrowth. I am dedicated to meticulously designing strategies that build and sustain highly competitive and effective organizations through deliberate and purposeful execution.Throughout my career in various legal environments, I have effectively advised market-leading management teams, facilitated cross-functional collaboration, established clear strategic directions, and aligned resources to ensure success.Some key highlights from my career include: • Strategic Planning & Execution: I successfully developed and implemented a comprehensive marketing and branding strategy throughout my tenure, aligning product and service offerings with business goals, significantly enhancing market positioning and customer engagement.• Mentorship & Onboarding: I initiated comprehensive training program for 17 staff and attorneys, enhancing their understanding of operational protocols to ensure compliance with standards and company expectations.• Leadership & Collaboration: I led a team at EcoFleet Solutions to develop a compelling business plan and pitch for the Rice Business Plan Competition, qualifying for an Accelerator Program through Rice University and laying the foundation for market entry and investor engagements. • Analytics & Research Oversight: Leveraged analytical and research skills to conduct a decade-long, in-depth market analysis; identifying unique niches beyond conventional markets. This pivotal insight informed the creation of specialized B2B and B2C strategies that significantly enhanced brand visibility and customer acquisition.• Client & Stakeholder Management: I refined client engagement strategies at various law firms., leading to improved stakeholder relationships and achieving high levels of customer satisfaction.

Listed skills include Market Research, Marketing Strategy, Litigation Support, Account Management, and 16 others.