Kristen Riggs, Des Email and Phone Number
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SUMMARYMission-focused Marketing and Communications leader with 15 years of experience in creation and management of integrated marketing campaigns and event programs. Proficient project manager with a talent for assembling cross-functional teams to achieve goals within budget and schedule constraints. Collaborative nature with ability to interface with colleagues of varying levels, departments and workstyles.SKILLSCross-Functional Team & Project Management | Corporate Communications | Campaign Management | Content Management Systems | Customer Relationship Management Tools | Sales Support | Graphic Design | Brand Awareness | Research & Data Analysis | Sales & Internal Training | Product & Program Launches | Trade Show Management | Product Line Reviews | Customer Marketing Support | Association & Network Engagement | Digital Asset Management | Channel Marketing | Digital Event Management | Email MarketingTECHNICAL ABILITIESSalesforce | Hubspot | Constant Contact | Adobe InDesign | Adobe Photoshop | Adobe Illustrator | Microsoft Office | Survey Monkey | GoTo Webinar | Digital Asset Management SystemsCURRENT & PAST MEMBERSHIP/COMMITTEE INVOLVEMENT-Member, American Marketing Association (AMA), Charlotte Chapter-Future Industry Leaders Association, National Waste & Recycling Association (NWRA)-Membership Committee, Reusable Packaging Association (RPA)-Awareness Committee, Partners In Leadership
Spx Flow, Inc.
View- Website:
- spxflow.com
- Employees:
- 4229
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Senior Marketing Specialist, Channel Partners And EventsSpx Flow, Inc.Charlotte, Nc, Us
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Senior Marketing Specialist, Channel Partners & EventsSpx Flow, Inc. Jan 2022 - PresentCharlotte, North Carolina, Us• Established mobile event program across three global regions generating $1M revenue, $$17M RFQ and $70MM in open opportunity within two years• Created process to enhance professionalism and consistency within the global webinar program, increasing thought leadership resulting in +75 conversions, +$3M in open opportunity, +5K marketing qualified conversions• Reduced global trade show spend by $1M by implementing multi-level approval process that optimized alignment to strategic business requirements. • Supported distribution channel through regular communications, in-person and virtual presentations, and customized campaign tools including the launch of a digital asset management (DAM) platform• Net Promoter Score (NPS) administrator
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Marketing Communications ManagerCefla May 2019 - Jan 2022Imola, Bologna, It• Hosted open house event for +200 guests returning ROI of $1.85M. Developed multi-channel communications campaign including targeted advertising, web, social and use of sales team to influence conversion. Assembled and managed 40+ multi-department volunteer team to act as support staff before, during and after event• Generated $1.7M in written orders at a national trade show through execution of multi-channel marketing campaign while reducing historical event spend by $80K• Led group of high-value customers on a 10-day international tour across Italy and Germany including tour of corporate campus, five large-scale equipment installations, a global trade show and tailored dining experiences. Resulted in ROI of $5M -
Marketing ManagerOtto Environmental Systems North America, Inc. Jul 2015 - May 2019Charlotte, Nc, Us• Launched mobile event program with emphasis on customer retention, resulting in an additional $2.5M in business and restored accounts• Executed multi-channel marketing campaign to promote national trade show, resulting in 60 new leads and $1.25M in secured orders • Executed product line review at big box store resulting in expansion to Northern division of 789 new stores. Projects included project timeline, sample selection, planogram and presentation deck • Internalized creative services function, saving $250K annually in agency fees and reduced marketing collateral spending by $40K through print-on-demand implementation • Created a sense of community on Facebook, increasing web traffic by 6% and generating over 5K social network referrals• Compiled and analyzed sales data to drive informed business decisions and shape future marketing campaigns• Served as a subject matter expert and corporate trainer during an ERP launch, focusing on lead generation, lead management, quotations, and account management• Acted as a liaison for industry associations, negotiating corporate sponsorships and fostering company-wide membership involvement -
Marketing Communications SpecialistOtto Environmental Systems North America, Inc. Jul 2010 - Jul 2015Charlotte, Nc, Us• Launched unique branding and marketing collateral to support corporate strategies for newly launched retail division; • Served as writer, editor, and publisher for internal and external corporate communications to include email blasts, brochure and trade show display content, direct mail pieces, and advertising campaigns
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Marketing CoordinatorOtto Environmental Systems North America, Inc. Mar 2008 - Jul 2010Charlotte, Nc, Us• Worked within budget constraints to strategically maximize tradeshow and sponsorship participation to meet ROI requirements; • Produced corporate newsletter, acting as content developer, writer, editor, graphic designer, printer, and distributor; • Provided sales support to sales and customer service teams, relaying product updates and distributing collateral to facilitate sales; • Compiled and distributed web leads within sales team resulting in 360 new prospects
Kristen Riggs, Des Skills
Kristen Riggs, Des Education Details
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University Of North Carolina At CharlotteMarketing
Frequently Asked Questions about Kristen Riggs, Des
What company does Kristen Riggs, Des work for?
Kristen Riggs, Des works for Spx Flow, Inc.
What is Kristen Riggs, Des's role at the current company?
Kristen Riggs, Des's current role is Senior Marketing Specialist, Channel Partners and Events.
What is Kristen Riggs, Des's email address?
Kristen Riggs, Des's email address is kr****@****usa.com
What is Kristen Riggs, Des's direct phone number?
Kristen Riggs, Des's direct phone number is +170458*****
What schools did Kristen Riggs, Des attend?
Kristen Riggs, Des attended University Of North Carolina At Charlotte.
What are some of Kristen Riggs, Des's interests?
Kristen Riggs, Des has interest in Disaster And Humanitarian Relief, Science And Technology, Environment, Education.
What skills is Kristen Riggs, Des known for?
Kristen Riggs, Des has skills like Marketing, Strategic Planning, Marketing Strategy, Account Management, Advertising, New Business Development, Leadership, Customer Service, Marketing Communications, Negotiation, Team Building, Event Planning.
Who are Kristen Riggs, Des's colleagues?
Kristen Riggs, Des's colleagues are Simara Grewal, Alberic Levillain, Groismayor Grois, Rick Ng, Jennifer Scott, Harshavardhan Prasad, Gregg Botticelli.
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