Kristen Sasser Email and Phone Number
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Team Leader and Mentor in Marketing, Sales Operations, Sales Enablement and Go-To-Market Revenue Operations. Experience building & driving B2B Demand generation activity, and creating brand positioning and messaging. B2B and B2C experience driving acquisition & brand awareness. Both agency & client side experience in online, television, radio, print, outdoor, PR and event marketing.Specialties: Demand Generation, Marketing Automation (Pardot, Marketo, Salesforce), Website Management, Paid Search (PPC & SEM), SEO, Digital Marketing, Landing Page A/B Testing and optimization, Social Marketing (LinkedIn, Twitter and Facebook), Brand strategy, Events, Project Management and PR.
Decker Communications
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Director Of Sales Enablement, Sales Operations And MarketingDecker Communications Feb 2020 - PresentSan Francisco, California, Us- Head of Marketing. Own all marketing, branding and lead generation. Successfully oversaw major rebranding and website redesign.- Manage GTM team, including Sales Operations, Sales Enablement, and Client Services.
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Head Of Marketing & Sales OperationsCoso Cloud, Llc Nov 2017 - Feb 2020South Plainfield, New Jersey, Us- Company Brand & Positioning: Defining and setting consistency, look, feel & alignment of brand experience and messaging for the corporation- SQL Conversion - Manage, track and measure MQL to SQL conversion with sales, ensuring closed-loop feedback to ensure lead generation programs success.- Sales Operations Oversight - Salesforce CRM, Booking and Order management, sales reporting and forecasting. -
Head Of MarketingCoso Cloud, Llc Dec 2015 - Nov 2017South Plainfield, New Jersey, Us- Responsible for all demand generation activities including marketing automation, lead generation, end-to-end lead tracking, email marketing, landing page & webinars.- Manage Corporate website including design, messaging & SEO.- Manage Corporate Marcom - Brand positioning, buyer personas, messaging, public relations and social media
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Senior Digital Marketing ManagerSage Intacct, Inc. Mar 2013 - Sep 2015San Jose, Ca, Us- Manage full funnel digital marketing efforts for leading cloud based Financial Company, including Paid Search, Display, PPL and Landing Page Optimization. -
Digital Marketing Director/Partner Manager, Digital Marketing SolutionsAdchemy Jul 2009 - Jan 2013- Managed full funnel digital marketing testing & optimization strategies engagements, driving strategy, messaging, landing page design, testing strategy and creative development leveraging proprietary Adchemy technology.- Managing client engagements directly as well as a consultant to Accenture Interactive on shared client engagements. - Trained 100 Adchemy employees on Adchemy's Proprietary SEM Marketing technology.
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Senior Marketing ManagerBrightstorm Jul 2008 - May 2009Mountain View,, Ca, Us- Launched all branding and marketing efforts for start-up offering online test prep & class help for High School Students.- Ran the marketing team & responsible for Brand Strategy, Online and Offline Acquisition Channels and Public Relations. -
Director Of MarketingEngage Corporation Mar 2008 - Jun 2008- Managed acquisition strategy for social network based dating start-up developing customer base via CPC & CPA deals, SEM & affiliate marketing.
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Marketing ManagerYahoo! Jul 2005 - Mar 2008Sunnyvale, Ca, Us- Managed strategic & creative development for online branding & advertising. In addition managed email marketing, product marketing, promotions.- Managed massive photo shoot, including talent casting, locations and travel logistics to photograph real users of Yahoo! Personals. Photography used in all advertising and marketing communications. - Marketing lead for several product launches.- Served as PR spokesperson for Yahoo! Personals. -
Marketing Communications ManagerXoom Corporation Feb 2005 - Jul 2005San Francisco, Ca, UsManaged strategic & creative development of all marketing efforts: online, email lead generation, website landing pages, print and radio. Included in-language consumer acquisition campaigns for the Philippines, India, Vietnam, Dominican Republic, Jamaica & Mexico. -
Account ManagerMila Brand Studio May 2003 - Jan 2005- Managed creative development, production and onsite installation of all event marketing for Cisco’s Networkers Conferences & Customer Advisory Boards.- Produced branding, merchandise and marketing for Hardly Strictly Bluegrass Festival 2003 & 2004, including coordinating a private concert for the SF Unified School District.
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Account ExecutiveFcb Global Aug 1998 - Jan 2003New York, New York, Us- Foote, Cone & Belding - International advertising agency. - Account management of a variety of different businesses including Kikkoman, Intuit, Outward Bound, Autodesk and Marin Agricultural Land Trust. Developed TV, print, radio, outdoor, direct and online advertising.
Kristen Sasser Skills
Kristen Sasser Education Details
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University Of North Carolina At Chapel HillJournalism & Mass Communications - Concentration In Advertising
Frequently Asked Questions about Kristen Sasser
What company does Kristen Sasser work for?
Kristen Sasser works for Decker Communications
What is Kristen Sasser's role at the current company?
Kristen Sasser's current role is GTM | Revenue Operations | Director of Sales Enablement, Sales Operations and Marketing.
What is Kristen Sasser's email address?
Kristen Sasser's email address is ks****@****cct.com
What is Kristen Sasser's direct phone number?
Kristen Sasser's direct phone number is +141563*****
What schools did Kristen Sasser attend?
Kristen Sasser attended University Of North Carolina At Chapel Hill.
What skills is Kristen Sasser known for?
Kristen Sasser has skills like Sem, Online Advertising, Online Marketing, Digital Marketing, Email Marketing, E Commerce, Product Marketing, Strategy, Lead Generation, Affiliate Marketing, Advertising, Marketing.
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