Kristen S. Email & Phone Number

Toronto, Ontario, Canada

Leads the SEO and content optimization strategy at Postmedia. Collaborates with leaders and editors across Postmedia's 120+ news and media properties including the National Post, Financial Post, Toronto Sun, Vancouver Sun, Montreal Gazette and Driving.ca to develop strategies to enhance organic traffic and ensure Postmedia content ranks well on search engines.Key Responsibilities and Accomplishments:• Created an in-depth SEO best practices playbook for newsrooms and editorial teams. The guide covers everything content producers need to know to rank on search engines and draw organic traffic.• Presents a 60-minute SEO fundamentals training program to share SEO best practices for content to disseminate realistic content optimization strategies for writers to implement in their day-to-day workflows.• Provides keyword research, reporting, and digital analytics to stakeholders, executives, and newsrooms. Works closely with editorial teams to build SEO strategies and identify areas for growth.• Oversees reporting on metrics such as organic traffic, top-ranking keywords, average position on Google, and share of voice. Monitors analytics using tools such as Google Analytics, Google Search Console, Botify, BrightEdge, Ahrefs, Parse.ly, and SEMrush.• Leads a series of biweekly workshops for newsrooms on content optimization. Past workshops have covered topics such as Google Trends, Google Discover, Evergreen Content, Image Optimization, Breaking News, Link Strategy, and Live Content, among others.• Conducts SEO and content audits for Postmedia properties to ensure best practices are followed and identify areas of opportunity to grow incoming traffic.

Toronto, Ontario, Canada

Led Randstad Canada’s content and SEO strategy. Oversaw the content production lifecycle from strategy and ideation through to publication and reporting. Oversaw the production of marketing materials such as SEO web content, white papers, videos, and email workflows, among other initiatives. Key Responsibilities and Accomplishments:• Directed the content and SEO strategy for marketing campaigns and initiatives. Created project briefs for all projects to inform content direction, KPIs, and reporting. • Led a team of content producers, translators, designers, SEO specialists, developers, and other professionals to produce high-quality, timely content and campaigns in English and French.• Managed content and SEO initiatives to ensure all deliverables were on track and aligned with business objectives. Collaborated with the global Randstad team to ensure alignment.• Presented SEO and content marketing results to senior leaders on a quarterly basis, highlighting successes, areas for improvement, and future strategies.• Monitored organic traffic, user engagement, and other KPIs, developing tactics for continuous improvement. Tracked SEO results in Google Analytics, Moz, SEMrush, Screaming Frog, and other tools.• Oversaw marketing workflows in Hubspot. Created and project-managed content and email marketing workflows to retain and engage users.• Collaborated with stakeholders including sales teams, executives, Randstad’s D&I committee, employee resource groups, and internal comms to assess content needs and produce relevant pieces.

Toronto, Canada Area

Developed inbound marketing, thought leadership, and SEO content for Randstad Canada to support the company's strategic vision, with input from stakeholders including sales and executive teams. Oversaw writing, editing, translation, design, and publication of content and marketing materials for a variety of channels. Accomplishments:• Transformed Randstad's HR blogs into traffic magnets, steadily increasing organic traffic with ongoing optimization and keyword-focused content. Regularly published content on diversity and inclusion, employer branding, job trends in Canada, resume writing, and other HR topics. (B2C: www.randstad.ca/job-seeker/career-resources)(B2B: www.randstad.ca/employers/workplace-insights)• Created 'Best Jobs in Canada' a signature piece of SEO content. With ongoing optimization, average monthly visitors increased over 800% from the first edition and led to features in publications such as Huffington Post, Global, CTV News, and MSN. (www.randstad.ca/best-jobs)• Oversaw content development for Randstad's Women Transforming the Workplace program, generating thought leadership pieces including white papers, articles, podcasts, and infographics focused on advancing women in the workplace. (www.randstad.ca/women)• Presented a quarterly masterclass to teach recruiters to incorporate SEO best practices into their job descriptions. The masterclass was so popular, it was integrated into Randstad's onboarding process for all employees.• Spearheaded website revisions for Randstad Canada's rebranding. In collaboration with the marketing team, oversaw updates and search engine optimization of over 1,000 pieces of website content during the transition. After launch, website traffic more than doubled. (www.randstad.ca)

Toronto, Canada Area

Specialized in content marketing, SEO, copywriting, social media management and email marketing. Managed content strategy, production and dissemination for three dozen clients in diverse industries such as printing, financial services, grocery and food service, health and fitness, education, and consumer goods.Key Responsibilities and Accomplishments:• Developed SEO and content marketing strategies for clients. Wrote, uploaded, and managed SEO content on WordPress and other content management systems (CMS).• Performed website audits, assessing design, user experience, and SEO. Analyzed data in Google Analytics and Moz to find opportunities to improve search engine optimization, keyword usage, and conversion funnels.• Orchestrated clients' social media marketing (paid and organic) on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. • Distributed CASL-compliant emails through MailChimp. Built a subscriber list of 2,500+ double-opt-in contacts for a startup client.• Crafted marketing proposals and sales presentations to pitch to leads.• Directed Eden’s freelance writing team and digital marketing interns, delegating tasks and providing feedback.• Implemented a Google Drive task management system and editorial calendar to streamline Eden's internal tasks and strengthen collaboration.

Toronto, Ontario, Canada

Wrote, edited and managed copywriting for over three dozen clients in diverse industries such as printing, financial services, grocery and food service, health and fitness, education, and consumer goods. Was hired after completing a 3-month copywriting internship.

Bachelor Of Arts (Ba), English And Communication Studies, Double Major

Post-Graduate Certificate, Advertising Copywriting