Kristen Twardowski Email & Phone Number

Oversees the Sales, Marketing, and Outreach department at Michigan Publishing, which includes support for:- The University of Michigan Press's monograph, textbook, and regional trade titles- Michigan Publishing Services and its management of the Fulcrum platform and services to clients such as ACLS, Lever Press, Amherst College Press, BAR Publishing, and more- Deep Blue Repositories, the institutional repositories for documents and data at the University of Michigan Library

Durham, North Carolina, Us

- Develop the sales strategy and open access approach in the United States and Canada; responsible for new sales goals in the region- Create new partnerships and maintain existing ones with consortia and sales agents in the US and Canada- Perform financial modeling for revenue, pricing, product development, and open access projects- Product specialist for e-book model, integral to launching e-book subject collections, pick-and-choose e-book products, and new e-book partnerships- Lead the Subject Collection Product Development team from brainstorming to implementation stages- Co-lead the Virtual Content and Events Group dedicated to shifting outreach in response to COVID-19- Collaborate with marketing and customer relations teams to release new products and publicize existing ones- Travel to and present at academic conferences to represent the Press- Supervise Library Relations interns

Durham, North Carolina, Us

- Lead the global e-resource collection renewal program for journals and e-book- Guiding potential sales prospects to become new revenue- Maintain existing partnerships with consortia and sales agents in the US and Canada and identify new partnerships to build.- Lead the subject collection product development team from brainstorming to implementation stages- Travel to and present at academic conferences to represent the Press

Durham, North Carolina, Us

- Led Press wide teams including the Microsoft CRM (Customer Relationship Management now known as Microsoft 360) Group and International Sales Group; participated in the Revenue Growth Working Group, Subject Collections Group, Corporate Sales Group, and the Platform Migration Team- Designed, created, and implemented reporting packages including sales pipelines, international sales reports, and marketing reports using Excel, Crystal Reports, and Tableau- Collaborated with the marketing and design team to create digital and print materials that reflect products and initiatives- Made financial projections and budgeting analyses for diverse library materials including humanities and social science journals, mathematics products, packaged electronic collections, and monographs - Cultivated relationships with vendors, agents, and link resolvers by attending conferences and visiting client sites- Facilitated MARC record production, maintained metadata, oversaw access updates - Served as the Tableau team lead and managed software issues, facilitated uploads, and created best practices documentation

Portland, Or, Us

- Wrote articles on books, libraries, and publishing

- Assessed manuscript proposals, composed dockets for review by the board of governors, and managed manuscript declines- Assisted in general office duties such as mailings, filings, and internal correspondence- Analyzed images in Photoshop to evaluate their appropriateness for publication, and updated the internal manuscript database

- Located and assessed items for publication in an online bibliography, analyzed metadata, and updated individual items in the database- Standardized database entries and created database regulations

Chapel Hill, Nc, Us

West Lafayette, In, Us

- Co-directed special events programming such as exhibits and lecture series, marketed events, identified and contacted program collaborators, and produced event materials- Facilitated undergraduate and graduate research and guided patrons to appropriate resources- Provided technical support for users navigating online resources, room technology such as touchscreens and document cams, and other library technologies- Participated in the supervision of library student workers and graduate assistants- Reconfigured and streamlined the serials and course reserves collections

Oberlin, Oh, Us

- Supervised student circulation desk employees by directing individual projects, monitoring work, and mentoring new highers- Designed and implemented online training materials for new and returning student workers- Maintained library spaces, including managing the register, handling space and materials disputes, and organizing reserve and media collections

Oberlin, Oh, Us

- Collaborated with student workers from other library departments to facilitate the efficient turnover of resources- Assisted patrons in locating and accessing online and physical library resources- Organized library spaces, collected fines, handled reserve and media collections

- Enhanced the public face of Wolf Park by giving tours and lectures to visitor as well as by working in the gift shop and education center- Compiled and disseminated mailings to members and affiliates, and performed receptionist duties- Provided medication, feedings, and care for over thirty wolves, coyotes, and bison, and helped rear four wolf puppies- Collected data on wolf puppy behavior with emphasis on the socialization period, and compiled information on adult animal behavior

Master’S Degree, History

Bachelor’S Degree, History