Kristen H.

Kristen H. Email and Phone Number

Sr. Growth Marketer, B2C Digital Marketing, Tech, E-commerce @ Pinterest
Kristen H.'s Location
Los Angeles Metropolitan Area, United States, United States
Kristen H.'s Contact Details

Kristen H. personal email

n/a
About Kristen H.

Intro:Analytically-driven mobile/desktop marketing professional with hands-on experience with planning and executing a wide range of strategic and marketing projects.Specialties:Performance marketing, growth marketing, data manipulation, revenue-cost impact modeling, A/B testing, Facebook & Instagram Marketing, Search Ads, Display/Ad Network, Influencer Marketing, UGC Marketing, attribution solutions, audience strategy, ad automation, SQL

Kristen H.'s Current Company Details
Pinterest

Pinterest

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Sr. Growth Marketer, B2C Digital Marketing, Tech, E-commerce
Kristen H. Work Experience Details
  • Pinterest
    Growth Marketing
    Pinterest Mar 2022 - Present
    San Francisco, California, Us
  • Self Employed
    Digital Marketing Consultant
    Self Employed Aug 2014 - Present
    Asheville, Nc, Us
    • Marketing consultant to local and e-commerce business owners.• Provide expertise in the areas of content creation, brand strategy, digital marketing/paid social, growth marketing and analytics, audience segmentation, A/B testing, etc. • Build strategy for lead generation, acquisition, traffic, engagement, video views, email marketing, SEO, and SEM across channels from Facebook, Instagram, Pinterest, Youtube, and Google.• Clients include: JK Plumbing, Little Korea BBQ, SIXTH SENSE, Atticus, Gurunanda, etc.
  • Didi
    Senior Global Channel Lead, Paid Social (Central Growth Marketing)
    Didi Aug 2020 - Aug 2021
    Global, Cn
  • Stubhub
    Growth Marketing Manager, Paid Social App/Gtm & Innovation
    Stubhub Apr 2019 - May 2020
    New York, Ny, Us
  • Facebook
    Digital Marketing Manager
    Facebook Nov 2018 - Apr 2019
  • Popsugar
    Performance Marketing Manager
    Popsugar May 2017 - Nov 2018
    San Francisco, Ca, Us
    • Build go-to-market plans by planning, executing and scaling digital marketing campaigns for new business products• Manage and optimize multiple online channels (Facebook ads, Instagram Ads, Google SEM, Google Display, etc.) and campaigns through iterative testing and data analyses, documenting results, and disseminating learnings to drive day-to-day and long-term performance• Partner effectively with cross-functional project management, sales, and product, as necessary, to define strategy and execute marketing plans• Manage day-to-day planning of cross-functional coordination of marketing campaigns, including project management, calendar tracking, and reporting• Generate break-through analytical insights that drive significant response improvement, CPA efficiencies, or revenue improvement• Design and implement test plans (A/B and multivariate) to understand drivers of response and value• Analyze and communicate metrics results in order to rapidly scale successful programs• Drive team reporting and performance & budget assessment and communicate results to key stakeholders• Test alpha and beta of Ads Manager & Adwords features and provide key insights and test results to key stakeholders• I've worked with: Keywee, AdRoll, Taboola, Megan Media, Nectar9, Outbrain, etc.
  • Facebook
    Video Advertising Product Support Specialist
    Facebook Feb 2017 - May 2017
    • Support and communicate with video creators and Facebook’s media partners, to understand and resolve their inbound video advertising product questions and issues• Communicate and collaborate cross-functionally in order to lead creator and partner issue resolution across teams, and troubleshoot quickly and effectively to drive resolution.• Make informed recommendations to improve the video creator and media company experience with Facebook’s video ad products, the supporting workflows, and address areas for product optimizations.
  • Youtube
    Content Operations Specialist
    Youtube Sep 2015 - Feb 2017
    San Bruno, Ca, Us
    • Identifying, driving, and optimizing various operational workflows and tools (web-based tools and spreadsheet) between content partners• Performing implementation reviews, advocating new product features, and ensuring the prompt and proper resolution of technical challenges• Improving product feature offerings by providing feedback to Product Management and Engineering• Developing a strategy to improve the overall user experience by improving content quality and coverage• Improving content discoverability and search by using crowdsourcing jobs for metadata tagging via Amazon mechanical Turk and CrowdFlower
  • Google
    Partner Operations Specialist Tv/Film
    Google Sep 2014 - Dec 2015
    Mountain View, Ca, Us
    • Manage delivery of video, subtitles, and dubbed audio files in several languages, while ensuring timely and quality deliveries.• Analyze delivery metrics to identify and troubleshoot issues.• Navigate a variety of technical and content management systems.• Helped support first-ever international pre-orders - Star Wars: The Force Awakens (15 territories) and Batman v Superman (14 territories), Disney's tentpole title, Star Wars 7• Content optimization through bug fixes, tool developments, metadata management & deliveries, partner communication, video packaging and ingestion, content ratings, etc.• Helped in tracking and analyzing data sanity escalation performance metrics• Responded to Disney related content escalations to users and partner
  • Pacific Legal Group Lda
    Legal Operations Associate
    Pacific Legal Group Lda Apr 2014 - Dec 2015
    • Assisting with preparations of motions, pleadings, and other legal/ court documentations. Performed proofreading and fact checking as needed. Prepared exhibits.• Maintaining litigation files and other legal, notarial documents, maintaining and updating files as necessary, and ensuring all documents are correctly prepared for final court submission• Translating Korean-English and English-Korean at the courts and translating documents as well.• Organizing meetings, appointments, and other calendar items
  • Blleep
    Marketing Manager
    Blleep Jul 2014 - Dec 2014
    • Helped in planning, developing and directing marketing efforts for Blleep application.• Performed quantitative analysis to generate growth strategy and feature improvements. • Studied in depth of mobile and consumer product market trends. • User Acquisition: oversaw and analyzed metrics like user behaviors and KPIs for marketing segmentation, targeting, and positioning. • Led a series of Facebook Ad campaign and A/B tested ad creatives, headlines, social copies, audience segmentation, etc.
  • Youplus, Inc
    Campus Brand Ambassador, Lead Generation
    Youplus, Inc Jun 2014 - Aug 2014
    New York, Ny , Us
    • Raised awareness of Youplus App launch and helped to get as many lead generations as possible

Kristen H. Skills

Facebook Ads Consumer Marketing Data Analysis Social Media Research Microsoft Office Public Speaking Powerpoint Teamwork Matlab Microsoft Word Negotiation Customer Service Strategic Planning Microsoft Excel Photoshop Communication Skills Information Retrieval Conflict Resolution Soft Skills Strategic Negotiations Analytics Management Interpersonal Skill Social Networking Marketing Market Research Leadership Project Management Strategy Facebook Advertising Sql Tableau Dmaic Hard Skills Omniture Google Adwords Marketo Email Automation Social Media Marketing Seo Copywriting Social Marketing Blogging

Kristen H. Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Cognitive Science

Frequently Asked Questions about Kristen H.

What company does Kristen H. work for?

Kristen H. works for Pinterest

What is Kristen H.'s role at the current company?

Kristen H.'s current role is Sr. Growth Marketer, B2C Digital Marketing, Tech, E-commerce.

What is Kristen H.'s email address?

Kristen H.'s email address is yh****@****hub.com

What schools did Kristen H. attend?

Kristen H. attended University Of California, Berkeley.

What are some of Kristen H.'s interests?

Kristen H. has interest in New Technologies, User Interface Design (Ui), Digital Photography, Health, Children, Snowboarding, Education, Environment, Science And Technology, Human Rights.

What skills is Kristen H. known for?

Kristen H. has skills like Facebook Ads, Consumer Marketing, Data Analysis, Social Media, Research, Microsoft Office, Public Speaking, Powerpoint, Teamwork, Matlab, Microsoft Word, Negotiation.

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