Kristen Zieman Email & Phone Number

Greater Los Angeles Area

Greater Los Angeles Area

Main point of contact, spearheading weekly status meetings with the client, creative agency and internal buying teams, effectively and efficiently communicating priorities, new requests and upcoming projects Planned and implemented holistic, multi-channel incremental media recommendations based off client objectives, considering factors such as target audience, markets, budget, seasonality, creative and competitive landscapeSupported rationale for client recommendations by sourcing relevant media studies, examining market/audience specific data trends and generating/analyzing media reports Coach to the Brand Assistant Strategist, providing training on various tools, as well as delegating, prioritizing and managing daily tasks, reviewing all deliverables prior to being issued outAccurately monitored various media schedules simultaneously, overseeing day-to-day media plan development, updating flowcharts, analyzing budgets, overseeing creative delivery and compiling performance wrap up reports

Greater Los Angeles Area

Negotiated and secured all OOH contracts for McDonald’s Los Angeles co-op region, overseeing the renewal and buy maintenance of 70+ perm bulletins Effectively served as the liaison between internal account/buying/creative teams and media vendors, streamlining communication and troubleshooting all issues to ensure campaigns launched on time for McDonald’s Los Angeles, Washington DC and Baltimore markets/accounts Assisted the Media Director developing and implementing high profile, in-stadium McDonald’s sponsorships with the Dodgers, Angels, Clippers and Sparks Utilized various media tools/programs to analyze qualitative/quantitative data to enhance media plans and ensure clients objectives are obtainedResponsible for securing contacts and properly billing/processing invoices for multi-million-dollar budgets across various markets Created and oversaw broadcast buys, updating estimates in the system and informing internal account/buying teams of all changes to ensure campaigns are trafficked correctly and launch on timeTrained new employees on various media tools such as SBMS, Scarborough, Comscore, DFADevelop digital media plans targeting campaign specific audiences using a wide array of desktop and mobile vendors such as Gum Gum, Exponential, ShareThis, Waze, Rocketfuel, Adthorent, RadiumOne

Greater Los Angeles Area

Created media authorizations, inputted monthly billing, processed invoices, confirmed creative messaging/timing, issued traffic instructions, and compiled campaign wrap reports Fostered and maintained strong relationships with internal account/creative teams and media vendors

Los Angeles, California

Greeted guests with a positive/charming attitude both in person and via phoneOversaw all employee parking related matters and issued agency wide monthly phone lists and social calendars