Kristi Blake

Kristi Blake Email and Phone Number

Strategic thinker/storyteller and results orientated 360-degree Marketing, Communications & Public Relations Leader in the Travel, Tourism & Hospitality Sector @ Kempinski Hotels
Kristi Blake's Location
New York, New York, United States, United States
Kristi Blake's Contact Details
About Kristi Blake

Storyteller + creative and passionate luxury marketing, communications and public relations leader with 20+ years of international experience across the luxury lifestyle hotel industry. After beginning my career in various agencies including multimedia, advertising and public relations, I transitioned over to client-side to specialize in luxury marketing, communications and public relations in the tourism and hospitality sector. Key areas of interest and specialization include 360-degree marketing communications, public relations, brand management, programming and activations, social media/influencer management, partnerships, digital marketing, CRM, advertising, sponsorship, events, promotions, packages and copy writing. TravMedia Advisory Board Member + Founding Member of the Luxury Communications Council (NYC Chapter).Permanent Residency (Green Card) - USADual Citizenship - Australia & UK

Kristi Blake's Current Company Details
Kempinski Hotels

Kempinski Hotels

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Strategic thinker/storyteller and results orientated 360-degree Marketing, Communications & Public Relations Leader in the Travel, Tourism & Hospitality Sector
Kristi Blake Work Experience Details
  • Kempinski Hotels
    Corporate Director Public Relations - North America
    Kempinski Hotels Mar 2024 - Present
    Munich, De
    Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today the Kempinski Group operates 80+ hotels and residences in 35 countries and currently has more than 35+ prestigious projects under development around the globe. Each five-star hotel reflects the strength and success of the Kempinski brand without losing sight of its heritage; each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels.As the Corporate Director of Public Relations for North America, my primary role is to increase brand awareness for Kempinski in North America through public relations activities and initiatives.
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  • Highgate
    Regional Director Of Marketing & Communications (East Region)
    Highgate Nov 2021 - Dec 2023
    New York, Ny, Us
    Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. With a proven record of developing its diverse portfolio of bespoke independent luxury lifestyle hotel brands, Highgate is a trusted partner for top ownership groups and major hotel companies. Key highlights in this role include: > Oversee a portfolio of 14 independent luxury lifestyle hotels across the East Region> Oversee on-property marketing leads and property specific Marketing Communications strategies for each hotel including Programming, Partnerships, Public Relations and Social Media> Manage Highgate’s Agency Network across Marketing, Public Relations and Social Media disciplines and negotiate preferred pricing> Develop corporate Marketing, Public Relations and Social Media standard operating procedures (SOPs) to create accountability and establish measurable benchmarks for Highgate’s leading luxury lifestyle hotels> Establish and deploy regular tracking and metrics to identify results for campaigns and initiatives as Highgate scales its portfolio> Further develop the Lifestyle Marketing Division with centralized field focused Marketing services for Highgate’s independent collection of hotels> Monthly reports to senior leadership on regional developments and PR/Marketing wins> Ideated and implemented Highgate's first multi-property cross-promotional quarterly e-newsletter featuring 4-5 lifestyle hotels to gain additional reach and drive brand awareness in key markets> Implemented monthly regional marketing calls to keep team abreast of corporate news and developments and share best practices in the field> Hired, onboarded and mobilized an entire Field Marketing Team consisting of Marketing Managers and Directors of Marketing across all NYC lifestyle hotels> Developed Field Marketing KPI's and framework for luxury and lifestyle hotels> Wrote and deployed Marketing Onboarding Manual for all new-hires
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  • Four Seasons Hotels And Resorts
    Senior Director Of Public Relations & Communications: New York Downtown & One Dalton St, Boston
    Four Seasons Hotels And Resorts Sep 2020 - Oct 2021
    Toronto, Ontario, Ca
    Four Seasons Hotel New York Downtown features 189 rooms/suites and 157 private residences, and was one of only three hotels in New York City to achieve the enviable Ten* Rating (Hotel & Spa) in the 2021 Star Awards by Forbes Travel Guide. Four Seasons Hotel One Dalton Street, Boston features 215 rooms/suites and 160 private residences and received the AAA Five Diamond Designation in 2021. Key highlights in this position include:> Developed and implemented a comprehensive Marketing Communications strategy aligned with the desired vision of both hotels that supports the long term strategic positioning> Identified external partnership and collaboration opportunities across key lifestyle pillars including fashion, wellness, art & culture and culinary> Created and executed annual PR, Digital Marketing and Social Media objectives and KPIs> Created innovative storylines and PR campaigns that increase awareness and positive perception of the hotel, spa, food and beverage and Four Seasons Masters of Craft> Identified and collaborated with key content creators and digital influencers to grow exposure in key feeder markets to strengthen aspirational lifestyle positioning> Maximized media opportunities through targeted editorial press releases and pitches focused on key feeder markets to drive leisure business> Utilized omni-channel digital marketing platforms to increase exposure to all available outlets, including building customized microsites and landing pages> Developed a dedicated New York Downtown blog (The Art of Living) and partnered with external digital marketing agencies on CRM and PPC/SEO strategies> Ideated and deployed a creative content strategy across all owned and earned channels > Hotel representative at Downtown Alliance Quarterly Roundtables and Quarterly NYC Tourism + Conventions PR Committee Meetings
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  • Four Seasons Hotels And Resorts
    Director Of Public Relations & Communications: New York Downtown (Opening Team)
    Four Seasons Hotels And Resorts Jan 2017 - Aug 2020
    Toronto, Ontario, Ca
    Joining the hotel 3 months post-opening, I was responsible for executing the hotel's opening Marketing & PR Plan including all media relations (including press trips and famils), social media strategy, collaborations, programming, activations and promotional events. Key highlights during 3 years in this role include:> Partnered with Marc Jacobs to design and launch a limited edition sweatshirt to launch during New York Fashion Week 2019. This was the first fashion brand collaboration in the history of Four Seasons and resulted in major press coverage in key domestic and international publications and increased social media impressions and social media reach while also driving revenue for the hotel and spa.> Created the Resident Healers Program in 2018. The program was a runaway success which resulted in 100+ pieces of press coverage and a social media content series, driving significant revenue for the Spa.> Launched a Soveral Aromatherapy Bar at the Spa culminating with a Soveral Aromatherapy VIP Dinner (including 10 media/influencers) including a 6-course Chef's Tasting Menu infused with essential oils generating 25+ press clippings and significant social media coverage.> Ideated and managed a VIP Marcus Samuelsson & Wolfgang Puck dinner at CUT by Wolfgang Puck for 125 pax including 25 key media & influencers> 2019 World Pride Partnership: In partnership with Virgin Atlantic, hosted 10 international LGBTQ+ journalists during World Pride and media interviews with Richard Branson and Good Morning Britain. Hosted a media breakfast in partnership with the Downtown Alliance and attended the World Pride Opening Ceremony with media, influencers and partners> Concepted and designed a Holiday Gift Guide to generate product and treatment sales for the Spa> Developed digital Monthly Events Calendars to showcase Downtown NYC events merchandised on website & FS App> Commissioned NYC Illustrator to create a downtown walking and biking map for hotel guests
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  • Loews Hotels & Co
    Director Of Public Relations: Loews Regency New York Hotel (Pre-Opening/Opening Team)
    Loews Hotels & Co Aug 2013 - Dec 2016
    New York, New York, Us
    Loews Regency New York Hotel has been a New York social and cultural institution on Park Avenue since 1963. As the flagship for Loews Hotels & Resorts, this 379 room property underwent $125+ million transformation in 2013. As the Director of Public Relations I started my role in August 2013 in the pre-opening office and along with my Director of Sales & Marketing, was responsible for the 2014 LaunchPlan and opening series of events. Loews Regency re-opened on 16th January 2014 and remains one of the city’s most iconic hotels. Key highlights include:> Develop and execute a strategic opening Public Relations Plan and brief three agencies on strategy in New York, London and Brazil> Reposition The Regency Bar & Grill as the home of the Power Breakfast> Oversee social media strategy and manage all guest reviews and OTA’s> Execute all marketing communication channels to support the business objectives of the hotel including collateral, leisure packages and website> Form strategic partnerships with media and local partners to drive exposure for the hotel + room nights/revenue> Deploy a creative content strategy across all channels including Public Relations, Social Media, Digital Advertising, PPC and SEO> Responsible for daily image and reputation management through TripAdvisor, OTA Websites, photo shoots, filming and social media> Work with creative agency on media buys in local market and key feeder markets and leverage media buys for additional editorial> Responsible for identifying airline partners and arranging press trips from key international feeder markets> Plan and implement opening series of 14 events during pre-opening and opening> Commissioned NYC Illustrator, Bil Donovan, to create four illustrations that encapsulated Loews Regency throughout four seasons generating major press coverage and increased social media followers and engagement> Created Park Avenue Perks Program, working with local partners to generate exclusive offers for hotel guests
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  • W Hotels
    Marketing Manager: W South Beach Hotel & Residences
    W Hotels Aug 2011 - Jul 2013
    W South Beach is a 408 room condo-hotel located in Miami, one of the hottest destinations in the world. The hotel served as the global flagship property for W Hotels Worldwide, a contemporary, design-led brand and industry innovator. Key highlights in this role include:> Write copy and manage all editorial + production aspects for monthly magazine> Manage and coordinate 3 public relations agencies in London, Miami and Brazil> Responsible for all media stays, site inspections and press trips> Design, develop and implement all leisure packages> Design, create, print and implement all new collateral + promotional materials> Print advertising media buys and creative> Review, evaluate and execute all sponsorship opportunities> Form strategic partnerships with brand and local partners to drive revenue + room nights> Plan, manage and update all hotel photography + videography and coordinate all filming and photo shoots> Plan and execute all monthly W Happenings on property> Drive Field Marketing to maximize room revenue through upgrades, offers, promotions
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  • W Hotels
    Marketing Manager: W Hollywood Hotel & Residences (Pre-Opening/Opening Team)
    W Hotels Aug 2009 - Aug 2011
    W Hollywood is a multi-use development consisting of 305 guest rooms, 143 condominiums, rooftop nightclub "Drai's" by Victor Drai, Bliss Spa and multiple F&B outlets by the Innovative Dining Group (IDG), located at the iconic intersection of Hollywood & Vine. As Marketing Manager for this new build project, I started in the pre-opening office and ensured a smooth transition from pre-opening to operating phase across all aspects of Marketing, Communications & Public Relations. Key highlights include:> Design, create, print and implement all new collateral including promotional materials and website> Manage all media stays and site inspections> Coordinate all public relations activities for the hotel and manage all 6 PR agencies property-wide> Design, develop and execute all leisure packages for Special Offers Page on the branded website> Plan and execute all W Happenings and maintain database> Manage all print and digital advertising> Manage filming and photo shoots on property> Review, evaluate and execute all sponsorship and partnership opportunities> Form strategic partnerships with brand & local partners to drive revenue and room nights> Develop hotel programming to maximize F&B revenue> Drive Field Marketing to maximize room revenue through promotions, upgrade offers, etc.> Hotel representative at committee meetings including Hollywood Chamber of Commerce Tourism Committee, LOHO (Local Hollywood Program) and Visit Hollywood Committee> Concepted and implemented W Hollywood Jazz Nights with Brenna Whitaker in the hotel lobby which drove incremental foot traffic and F&B Revenue> Launched Monday Night Movies & Martinis in Station Hollywood to drive additional F&B revenue> Managed rooftop concert w/Janelle Monae for 800 pax> Managed weekly Sunday rooftop pool parties in partnership with Drai's> Drove over $250k in filming revenue across film, tv and commercials on property> Initiated partnership with Pantages Theatre for hotel/theatre packages
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  • Starwood Hotels & Resorts Worldwide, Inc.
    Marketing Communications Manager: Four Points By Sheraton Darling Harbour
    Starwood Hotels & Resorts Worldwide, Inc. Jan 2006 - Oct 2008
    Stamford, Ct, Us
    Following the departure of W Sydney from Starwood's portfolio, Starwood Centralized Services was disbanded and I was given the opportunity to join Four Points by Sheraton Darling Harbour, Australia's largest hotel with 630 keys. Key highlights in this role include:> Winner of Australian Hotel's Association "PR & Communications Employee of the Year"> Finalist in HM Magazine's "PR & Communications Employee of the Year"> Wrote winning entry in Australian Hotel's Association "4* Hotel of the Year"> Six Sigma Greenbelt Certified> Chosen to participate in Starwood's High Performing Mentorship Program (mentored by GM)> Host/MC of Four Points by Sheraton Darling Harbour's Christmas Party> Responsible for new Four Points by Sheraton Brand DNA Roll-out including all hotel signage, collateral, stationery and merchandise> Planned and executed StarChoice Roaming Dinner (4 events across 4 Starwood Hotels in one evening)
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  • Starwood Hotels & Resorts Worldwide, Inc.
    Marketing Communications Executive: Starwood Sydney Hotels (W Sydney, Sotp & Fpdh)
    Starwood Hotels & Resorts Worldwide, Inc. Jun 2005 - Jan 2006
    Stamford, Ct, Us
    Transferred across to Starwood Sydney Complex Services as Marketing Communications Executive supporting Starwood Sydney Hotels including Sheraton on the Park, W Sydney and Four Points by Sheraton Darling Harbour. Our team of three (Director, Executive & Coordinator) were responsible for all Marketing, Communications and Public Relations efforts for three hotels.
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  • Starwood Hotels & Resorts Worldwide, Inc.
    Regional Sales & Marketing Coordinator: Pacific Region (Australia, Nz & Fiji)
    Starwood Hotels & Resorts Worldwide, Inc. Mar 2004 - Jun 2005
    Stamford, Ct, Us
    Based in the Starwood Sydney Global Sales Office, I supported the Regional Director of Sales & Marketing for the Pacific Region (Australia, New Zealand & Fiji) and the Regional Director of Global Sales (Sydney, Melbourne & Auckland). Key tasks included:> Supporting the planning and development of the Starwood MICE Advisory Board Asia Pacific Region > Planning and managing the yearly Starwood Expo> Collating all content for the bi-monthly Stardom Magazine (Starwood's in-house magazine)> Regular communication/coordination with 17 DOSMs & GMs across the Pacific Region> Planned and executed all Pacific Region meetings and training sessions for DOSM's> Assisted Global Sales Managers with any collateral and trip planning needs> All support/administrative tasks for Regional Director of Sales & Marketing and Regional GSO Director
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  • The Pulse Agency
    Account Coordinator
    The Pulse Agency Jan 2003 - Mar 2004
    Account Coordinator on the Microsoft Account - XBOX, PC and Hardware.
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Kristi Blake Skills

Public Relations Marketing Communications Event Management Hotels Marketing Hospitality Social Media Marketing Social Media Tourism Sponsorship Advertising Marketing Strategy Brand Development Revenue Analysis Trade Shows Hospitality Management Hospitality Industry Event Planning Digital Marketing Front Office Hotel Management Copywriting Corporate Events Micros Email Marketing Brand Management Resorts Rooms Division Integrated Marketing Corporate Communications Food And Beverage Online Marketing Pre Opening Social Networking Media Relations Yield Management Press Releases Market Planning Online Advertising Marketing Management Banquets Catering Hotel Booking Leisure Meeting Planning Property Management Systems Restaurants Opera Brand Awareness Direct Marketing

Kristi Blake Education Details

  • Cornell University
    Cornell University
    Digital Marketing 360
  • Florida Atlantic University
    Florida Atlantic University
    Hospitality & Tourism Management
  • Florida Atlantic University
    Florida Atlantic University
    Hospitality & Tourism Management
  • Cornell University
    Cornell University
    Marketing Strategy For Business Leaders
  • Macquarie University
    Macquarie University
    International Communication
  • The University Of Queensland
    The University Of Queensland
    Media Studies And Film & Television

Frequently Asked Questions about Kristi Blake

What company does Kristi Blake work for?

Kristi Blake works for Kempinski Hotels

What is Kristi Blake's role at the current company?

Kristi Blake's current role is Strategic thinker/storyteller and results orientated 360-degree Marketing, Communications & Public Relations Leader in the Travel, Tourism & Hospitality Sector.

What is Kristi Blake's email address?

Kristi Blake's email address is kr****@****ons.com

What is Kristi Blake's direct phone number?

Kristi Blake's direct phone number is +121233*****

What schools did Kristi Blake attend?

Kristi Blake attended Cornell University, Florida Atlantic University, Florida Atlantic University, Cornell University, Macquarie University, The University Of Queensland.

What are some of Kristi Blake's interests?

Kristi Blake has interest in Poverty Alleviation, Animal Welfare, Arts And Culture.

What skills is Kristi Blake known for?

Kristi Blake has skills like Public Relations, Marketing Communications, Event Management, Hotels, Marketing, Hospitality, Social Media Marketing, Social Media, Tourism, Sponsorship, Advertising, Marketing Strategy.

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