Kristi E. is a Senior Vice President, Digital Acquisitions and Merchant Integration at Citi. They possess expertise in direct marketing, integrated marketing, digital marketing, strategy, marketing strategy and 17 more skills. Colleagues describe them as "I hired Kristi at Rapp Collins Worldwide for her first "marketing gig" in Dallas. On the agency side she ran circles around every other account service staff member. Clients loved her because she was proactive and delivered upon promises -- not to mention fun to work with! She could manage/motiviate a team, write marketing plans, work well with creative and IT staff, manage large scale execution projects -- basically do it all! I also worked alongside Kristi at Blockbuster for 7 years. She created and managed the Blockbuster Rewards program delivering strategic ideas to build and grow the program. She effectively worked with Operations (4,000 stores), Sales, Product, IT, Creative, Finance and Customer Care stakeholders. Because of Kristi's dedication and marketing strength, the program is one of the most successful loyalty programs in the retail industry today. I highly recommend Kristi to help you with your marketing opportunities and challenges!" and "I can't say enough about Kristi. She was always extremely professional and set a very high standard but warm and empathetic. She has a unique ability to ask straightforward questions that get to the heart of the problem thus saving time in meetings and helping to ensure that they were productive. She has always been very well respected amongst everyone that she worked with regardless of department or title. Lastly - she was very analytical in helping to solve problems and she has a very keen intellect."