Sets goals and formulates action plans for soliciting and maintaining business based on the targeted market segments, focusing on key result areas as defined in the hotel business plan.Develops and implements sales and marketing strategies for new and existing accounts that will result in meeting and/or exceeding budgeted revenue and GOP goals. Maximizes individual productivity and results by planning and structuring time for sales activities based on business needs and trends.Generates new business through telemarketing, networking and cold-calling.Contacts individuals, civic groups, and executives of organizations to explain services and facilities offered by hotel and to solicit their business.Identifies new business by consulting publications to learn about events (conventions,conferences, training seminars, social gatherings, and other functions).Actively participates and communicates with diverse community groups and organizations as a representative of the hotel in order to develop positive relationships with community representatives and networking opportunities that will result in business leads from these groups. Maximizes business opportunities with existing accounts by building and maintaining good client relationships, and following up with representatives of existing accounts on an ongoing basis todetermine their needs for hotel services.Evaluates competition to identify potential points of competitive advantage and disadvantage.Prepares promotional correspondence with travel bureaus, business and social groups. Develops and maintains standard account management systems for prospects, new accounts, existing accounts; develops and maintains client files.Enforces sales department and Company policies and procedures in accordance with Sunburst's Sales and Marketing SOP Manual.