- Managed, trained, and mentored Client Success Department consisting of 10+ direct reports responsible for marketing and profitability for 70+ client accounts.- Led marketing strategy and multi-channel campaigns for Health and Wellness clients, including hospital/doctor organizations, behavioral wellness programs, and health club clients.- Key contributor to agency’s comprehensive reorganization, creating new department structure, and transitioning client success team.- Initiated content and delivery plan to improve agency’s own marketing, tactics, including content development, website redevelopment, and email campaigns. - Established Centers of Excellence for industry verticals, facilitating industry research and improving industry knowledge across the agency, leading to 85% client retention rate in the first year and helped increase new business wins.

- Managed client relationships, marketing strategy, and led cross-functional teams to create multi-channel lead generation campaigns for health and wellness, tourism, and higher education clients.- Managed product marketing strategy for a new mental/behavioral wellness product, creating brand awareness and lead generation for new business through brand messaging, website design and development, and SEO solutions.- Led brand creative overhaul and increased sales for health & wellness club by developing a multi-channel marketing strategy, including website strategy/execution, SEO, email marketing, paid digital media, and social media based on quantitative/qualitative research, increasing new memberships by 25%.

- Effectively transitioned team of freelancers into full-time employees, built budgeting processes, transforming company into full-service agency. - Managed, trained, and mentored a team of 4+ Account Managers/Project Managers.- Created and implemented product marketing campaigns for New York Yankees surgeon for personal product lineup including children’s books and injury app.- Managed client relationship and created new patient acquisition marketing strategy for new Caribbean-based destination healthcare hospital, increasing website visits by 90%.

Experience Brand Manager charged with managing digital strategy including redesign and launch of BCBS MA Medicare Website, partnering cross-functionally to streamline BCBS MA website landscape, creating and launching go-to-market Telehealth videos, website, and communication, and creating multi-lingual product website pages for BCBS products

DIGITAL MARKETER, ACCOUNT MANAGER, PROJECT MANAGER - Mind+Matter - Consultant and Digital Project Manager- Prime Access – Led digital marketing for top Pharma clients including website development and management of paid media campaigns for Novartis and Novo Nordisk. Established a digital project management department, including standardized budget estimates, operational processes, and training digital project managers- Accenture – Created marketing strategy and material supporting sales team, for both B2B and B2C audience, as a part of the Account Based Marketing team. Including event marketing, presentation deck templates, and product marketing materials- Blueliner Marketing – Led digital marketing and content strategy for multiple healthcare clients, including the patient focused digital marketing implementation and promotion of Health City Cayman Islands hospital- Prime Access – Led digital marketing for top clients including website development and management of digital media campaigns for Novartis and Novo Nordisk. Established a digital project management department, including standardized budget estimates, operational processes, and training digital project managers. - Avanade – Created marketing strategy and material supporting sales team, for both B2B and B2C audience, as a part of the Account Based Marketing team.

- Coordinated marketing and PR for B2B lock company, facilitating marketing strategies for an account based marketing approach targeting Big Box stores and local hardware stores. - Utilized customized outreach via email campaigns and PR outreach partnerships to work hand in hand with the new business team to help acquire the targeted business as a client and grow lasting relationships. The client relationship grew long term through additional customized marketing support.

- Leading content strategy and website development for the opening of a Caribbean destination-healthcare hospital. - Product marketing and PR manager for a start-up lock and hardware company.

- Pioneered the non-profit’s first social media marketing platforms.- Partnered with key stakeholders and external vendors to identify business requirements and user needs to create new company website utilizing SEO and UX best practices.- Created and coordinated press releases to increase brand awareness and funding.- Planned events, including JFYNet Achievement Awards at the State House and Governor Patrick’s visit to the JFYNetWorks Green Jobs Training program.