Kristi Lee-John Email and Phone Number
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Most B2B companies struggle to connect with their audience.Because they forget that even in industries like life sciences and tech, people buy from people.So, I founded “Crossroads”, an agency committed to helping B2B organizations in life sciences and tech to not just communicate, but resonate.Here’s what I know: ✅ Clarity always wins.✅ Consistency builds trust. ✅ Your uniqueness is your greatest asset.Here’s how our proven framework can help your company:Develop your unique story.↳ It helps you position yourself as the only choice.Execute marketing and PR.↳ Because it doesn’t just check the box but sets a new standard.Maintain the momentum with consistency.↳ It breeds recognition and loyalty.What does this get you? ➡️ More eyeballs on your business.➡️ More trust from your audience.➡️ More growth than you thought possible.We’re not just consultants. We’re your strategic team, anchored in core values of quality, strategy, collaboration, and trust. Our only goal? To get your company seen, heard, and remembered “everywhere.”Services we provide include: ➡ Strategic brand development ➡ Content creation that educates & converts ➡ Comprehensive public relations strategies ➡ Sales enablement & marketing automationWhether you need to build your brand from scratch or to double up your existing efforts…My team and I have the insights, tools, and commitment to make it happen.Want to build a presence that not only makes noise but makes an impact. Let’s hop on a 1:1 consultation call! (Check my featured section) 📧 info@crossroadsb2b.com🌐 https://crossroadsb2b.com☎ 919-270-8054
Crossroads B2B Marketing
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Chief Executive Officer / Fractional CmoCrossroads B2B Marketing Aug 2016 - PresentWhy I Started Crossroads B2B ConsultingAfter years of experience in corporate marketing and PR, I saw one problem over and over:Companies (big and small) waste time and money trying to "figure it out" without the right team or strategy.So, I built Crossroads B2B Consulting to solve that.We work with life sciences and tech organizations, public or private, with or without in-house teams to close the gaps between:✅ Leadership✅ Stakeholders✅ Marketing/PR initiativesThe goal? Bring in fresh and no-BS strategies that actually work.Here’s what we do:1️⃣ STRATEGIC COUNSELFix broken marketing processesBuild a roadmap for growth and lead genAudit your existing assets (so you stop reinventing the wheel)Turn your leadership team into thought leaders2️⃣ BRAND DEVELOPMENTMessaging that resonatesLogos, branded graphics, and killer websites3️⃣ CONTENT CREATIONVideos, white papers, infographics, eBooks, reports, brochures, website content, bylined articles, blog posts, email content, and social posts.4️⃣ PUBLIC RELATIONSPress releases that don’t go into the voidMedia outreach that gets actual coverage5️⃣ GRAPHIC DESIGNINGBooth banners, templates, and marketing collateral that makes you stand out6️⃣ SEO & PPC STRATEGIES THAT PAY OFFKeyword researchGoogle Ads campaigns7️⃣ DIGITAL ANALYTICSAnalytics for your website, social, email, and PR campaignsIf you’re tired of spinning your wheels and want proven expertise without the fluff, let’s talk.We’re here to make your next marketing or PR engagement a no-brainer.📧 info@crossroadsb2b.com🌐 https://crossroadsb2b.com☎ 919-270-8054
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FounderCrossroads Pr & Marketing Feb 2003 - Aug 2016Raleigh, Nc, UsHow I Built Crossroads from the Ground Up13 years ago, I started Crossroads PR & Marketing with one goal:"Help software, pharma, healthcare, and biotech companies make an impact in crowded markets."We didn’t just “work for” our clients. We became their marketing team or the extension they desperately needed. Entrepreneurs, C-suites, sales teams, and product developers relied on us to get stuff done. And we delivered.But by 2016, I realized something.The game had changed.Companies didn’t just need tactics anymore. They needed a complete marketing strategy.In 2016, I rebranded as Crossroads B2B Consulting to better reflect and fully encompass the strategic nature of our expanded service offerings, to include not only tactical marketing and PR services, but also strategic marketing counsel to organizations based on their unique needs, including mergers, acquisitions, and venture capital transactions.Bottom line:If you need marketing and PR that doesn’t just “look good” but actually bring results, especially during high-stakes transitions, we’re the team that gets it done.Let’s make it happen. -
Pr ManagerTogethersoft (Acquired By Borland In 2003) Mar 2002 - Feb 2003I played key role in building corporate brand awareness, educating key audiences about strategic benefits of TogetherSoft’s product capabilities, and establishing industry credibility and visibility through editorial coverage, industry awards, and speaking engagements. Deliverables included press releases, analyst reports, bylined articles, story starters, and editorial calendars. All of these efforts helped position the company for its $210M acquisition by Borland in early 2003.
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Account DirectorRf|Binder Jun 2001 - Mar 2002New York, New York, UsFor this fully integrated communications and consulting firm, I administered strategic PR consulting to include budgeting, planning, key messaging, analyst/media relations, product reviews, speaking engagements, press releases, and bylined articles. I supported existing clients—such as Microsoft, Siebel Systems, Vividon, EasyAsk, LVL7, and Pinpoint—and built business development initiatives that resulted in new clients and more revenue for the firm. -
Pr SpecialistOpensite (Acquired By Siebel Systems In 2000) Apr 1999 - Jun 2001London, GbI co-managed in-house outreach programs for all OpenSite product and corporate initiatives as well as the company’s relationship with a top-tier, external PR agency. I regularly reported to senior executives on the outcomes of PR efforts; acted as corporate spokesperson with media, at tradeshows and conferences; and led messaging and media training workshops. My efforts helped position the company for its $500M acquisition by Siebel Systems in 2000.
Kristi Lee-John Skills
Kristi Lee-John Education Details
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Meredith CollegeMarketing
Frequently Asked Questions about Kristi Lee-John
What company does Kristi Lee-John work for?
Kristi Lee-John works for Crossroads B2b Marketing
What is Kristi Lee-John's role at the current company?
Kristi Lee-John's current role is Helping B2B Life Science & Tech Companies with Fully Integrated Marketing Campaigns | Brand Development | Public Relations | Founder @ Crossroads.
What is Kristi Lee-John's email address?
Kristi Lee-John's email address is kl****@****spr.com
What is Kristi Lee-John's direct phone number?
Kristi Lee-John's direct phone number is (919)-821*****
What schools did Kristi Lee-John attend?
Kristi Lee-John attended Meredith College.
What skills is Kristi Lee-John known for?
Kristi Lee-John has skills like Public Relations, Media Relations, Social Media, Entrepreneurship, Marketing, Social Media Marketing, Marketing Communications, Start Ups, Analyst Relations, Strategic Partnerships, Marketing Strategy, Strategic Communications.
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