Responsible for overseeing all aspects of technology, digitalization, and IT within VITA, including development of new solutions, managing budgets, ensuring compliance, and fostering a digital culture within the company. My role is a part of the management team and reports directly to the CEO.After a restructuring of the company, I was given the opportunity to rebuild the IT department, as well as developing a new digital strategy and organization. Today I lead a highly qualified team… Show more Responsible for overseeing all aspects of technology, digitalization, and IT within VITA, including development of new solutions, managing budgets, ensuring compliance, and fostering a digital culture within the company. My role is a part of the management team and reports directly to the CEO.After a restructuring of the company, I was given the opportunity to rebuild the IT department, as well as developing a new digital strategy and organization. Today I lead a highly qualified team with expertise within architecture, project management, business intelligence and IT operations. We have also completed a transition to working in agile product teams across business units in the company.An important part of the role, has been to outline and implement a digital transformation program, move the company from outdated technology solutions over to a new and modern cloud based platform. The new platform is facilitating a seamless unified shopping experience for our customers across channels. Key milestones in the program:• Implementing new cloud-based ERP and POS solutions (M365BC and LS Central)• Implementing master data management and PIM (inriver) • Automating core warehouse processes using Autostore.• Implementing a new CDP-platform to enable the relaunch of VITA's loyalty program (VITA Venn)• Establishing and launching a platform for D2C subscription sales• Renewing all Wi-Fi and network services by implementing a unified, scalable, high-speed fiber solution (SD-WAN) for HQ, warehouse, and stores.• Replacing all hardware in VITA's stores.• Uniting all BI and analytics initiatives (Power BI).• Further developing the e-commerce solution on new platform. Show less

Member of the board at Elite Foto AS.

At Jotunfjell Partners, I guide and facilitate digital transformation initiatives across the organization's key holdings eg. Airport Retail Group, Elite Foto and Gullfunn.My primary focus is on strengthening the synergies between the key holdings in our portfolio. I work closely with our various business units to identify opportunities for collaboration and to develop strategies that maximize the benefits of our collective resources.The work has resulted in new omni-channel… Show more At Jotunfjell Partners, I guide and facilitate digital transformation initiatives across the organization's key holdings eg. Airport Retail Group, Elite Foto and Gullfunn.My primary focus is on strengthening the synergies between the key holdings in our portfolio. I work closely with our various business units to identify opportunities for collaboration and to develop strategies that maximize the benefits of our collective resources.The work has resulted in new omni-channel solutions being launched in several portifolio companies, and greater synergies in terms of architecture and costs between the companies. Show less

Led the organization's efforts to become more customer-centric and data-driven, resulting in measurable improvements in way of working, digital sales and customer experience. Responsible for developing and implementing a new digital strategty, and driving the organization's digital projects and new technology initiatives in areas such as E-commerce, CRM, Big Data, and Machine Learning. My role also involved overseeing all digital sales in Widerøe's own channels, which amounted to… Show more Led the organization's efforts to become more customer-centric and data-driven, resulting in measurable improvements in way of working, digital sales and customer experience. Responsible for developing and implementing a new digital strategty, and driving the organization's digital projects and new technology initiatives in areas such as E-commerce, CRM, Big Data, and Machine Learning. My role also involved overseeing all digital sales in Widerøe's own channels, which amounted to approximately 1.7 billion NOK, and serving as a member of the Commercial management team, reporting directly to the CCO.I was also fornunate enough to lead two highly talented technology teams, including developers, analysts, and architects, totaling 13 FTEs. Under my leadership, we developed and implemented a brand new E-commerce, CMS and CDP-platform using Adobe Experience Cloud. The platform enabled Widerøe to reach a larger audience with personalized communication, significantly enhancing our digital solutions and servicess. We significantly improved Widerøe's digital customer journey and increased the number of B2B and B2C-members as well as revenue from digital sales. Show less

Headed Widerøe's efforts to to rebuild our data platform after being separated from Scandiavian Airlines (SAS) as well as enhance our CRM and big data capabilities. As part of the Commercial management team, I reported directly to the Vice President of Sales and Marketing.Under my leadership, we also built a team of developers and analysts, consisting of 3 FTEs, who were responsible for Business Intelligence and CRM (B2B + B2C). We expanded the utilization of big data and business… Show more Headed Widerøe's efforts to to rebuild our data platform after being separated from Scandiavian Airlines (SAS) as well as enhance our CRM and big data capabilities. As part of the Commercial management team, I reported directly to the Vice President of Sales and Marketing.Under my leadership, we also built a team of developers and analysts, consisting of 3 FTEs, who were responsible for Business Intelligence and CRM (B2B + B2C). We expanded the utilization of big data and business intelligence to new areas such as route planning, revenue management, finance, and customer support. Through our efforts, we were able to significantly increase the number of newsletter recipients and drive improved financial results from our sales campaigns. By implementing data-driven strategies and leveraging the latest technologies, we were able to better understand our customers' preferences and behaviors, and tailor our campaigns accordingly.I was also responsible for implementing GDPR (General Data Protection Regulation) in parts of the organization, ensuring that our policies and procedures were aligned with the latest data protection regulations. Show less

As an analyst at Widerøe, I was initially responsible for market analysis, but was fornuate enough to be awared the role as Project Manager for a CRM and Business Intelligence implementation project. Through the project, we successfully implemented a brand new CRM and Business Intelligence solution, utilizing SAS Visual Analytics, Customer Intelligence, and Data Integration Studio, as well as Microsoft Dynamics CRM. We expanded the use of big data to new business areas within… Show more As an analyst at Widerøe, I was initially responsible for market analysis, but was fornuate enough to be awared the role as Project Manager for a CRM and Business Intelligence implementation project. Through the project, we successfully implemented a brand new CRM and Business Intelligence solution, utilizing SAS Visual Analytics, Customer Intelligence, and Data Integration Studio, as well as Microsoft Dynamics CRM. We expanded the use of big data to new business areas within the organization. This new solution helped various departments to gain better insights into customer behavior and business performance, and significantly enhanced the sales team's capabilities to interact with customers. Show less