I run Type A, a specialist Digital and Social Media content agency that provides digital, social consulting and strategic counsel for brands.Our expertise include both Digital and Social Media related strategy, Content Creation (covering Creative Writing, Imagery, Conceptualisation and Video Production), Social Media Management, Web and Social Analytics and Insights.Drop us a line and let's see how we can switch things up together.

As the Country Manager for DONE! Singapore, my goal was to ensure we maintained and built on our digital offerings as we continuously pushed the envelope.My key objectives included increasing our yearly output of work and growing our client list.It was also my goal to build and support the team and agency as we expanded our network within Asia and the Middle East.My key responsibilities included:- Overall territory lead for Singapore.- Responsible for all operations inclusive of revenue and quality targets.- Responsible for maintenance and growth of business.- Recruit and manage staff including performance monitoring, mentoring and training.- Maintain and optimum service levels across all teams.- Lead strategic consultant with senior stakeholders- Regional Strategic Lead for Social, Digital and Video Production services - Regional Strategic Counsel & Consultation

I was in-charge of the Client Servicing, Project Management and Community Management Departments in Vocanic. My role meant I had to hold tight relationships with senior stakeholders and grow our teams in terms of not just size, but ability and skillset as well.My role as the Client Services Director involved the following:- In-charge of Account Management, Project Management and Community Management Teams.- Hire, Manage and Directly Supervise a team of 30 people.- Train new staff and maintain optimum service levels across all teams.- Grow business both new and existing- Provide strategic digital direction and consultation for Vocanic’s key clients and partners- Develop and oversee online communication campaigns; effectively driving brand awareness, engagement and traffic for both B2B and B2C clientele.- Establish tangible Crisis Management processes for brands on both Social and Digital platforms- Create sustainable customer service offerings within the social space that worked together with existing processes.

I was brought in to lead Text100's charge into social media and the digital front. In my time with Text100, we won the South East Asia Digital Agency of the Year 2012 (Silver) with Campaign Asia.My role encompassed the following:- Guide and lead clients and brands to improve and enhance their existing social media assets.- Develop, conceptualise and manage online marketing campaigns; effectively driving brand awareness, engagement and traffic to brand social media assets.- Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.- Create and assess social media strategies to determine rate of return.- Create and establish key Text100 sponsored digital products and services that can be offered to clients and brands to kick-start and enhance their social media presence.- Develop and provide training and mentorship within the Text100 to its employees to ensure they have reached a set standard of digital competence.

I was the main client contact and lead for the majority of clients both domestic and regional. From websites to Fan Pages on Social Media Networks, I was heavily involved in creating and implementing unique social and digital strategies for brands across the social media and digital spectrum. My role required me to not just create the baby steps, but guide them all the way through their campaign journey and ensure they finished off with the best results attainable.

Handled and lead a variety of regional and local accounts such as ING Private Banking, Renault, Aviva, Fidelity Funds and OSIM.

I oversaw the initial creation of the A380 branding process which included logo creation and the A380 reveal launch.I managed the launch of several SIA events such as the SIA PAP/NTUC Expo Event Display and the SIA/Changi Airport A380 Display. I was tasked to manage the launch of SIA’s LiveTV and Inflight Broadband Internet Access(IBIA) – all done to cement the SIA brand as the leader of the airline industry. I launched the in-house SIA campaign, SOAR(Service Over and Above the Rest), that was created to build camaraderie amongst their employees. I was also in charge of all the day to day brand and retail advertising for the local, Asia Pacific and occasionally global markets.